For the second consecutive year, Hispanic Communications Network (HCN) and the American Cancer Society (ACS) launched the Return to Screening campaign to raise awareness and understanding among Spanish speaking audiences about the importance of regular cancer screening tests; specifically, breast, cervical, colorectal and prostate cancers.
The campaign's theme is "Cancer screening saves lives" and will consist of video and digital assets with timely, relevant, and culturally appropriate information and resources which highlight the benefits of cancer screening while also addressing cultural, language and other barriers in order to promote cancer screening as an important part of annual health check-ups.
One of the newest features of this year's campaign is the development of an interactive online quiz that will allow Latinos to receive, in a minute or less, recommendations of cancer screening tests based on their age and family history, as well as links to detailed information. Additionally, quiz users will receive a link to the ground-breaking video "The Conversation'' which addresses the dynamics of healthcare within multigenerational Latinx families.
"As a woman, I am particularly proud that HCN is working hand in hand with ACS to launch and develop this meaningful health campaign, and all of its new features like the quiz, the video and other digital elements. These will serve as important tools that deliver easy to understand, lifesaving and actionable information and resources to our Hispanic audiences," said Alison Rodden, Chief Executive Officer of HCN.
Beginning the week of July 18, 2022, HCN will activate its owned La Red Hispana digital and social media platforms with these digital tools to encourage target Hispanic audiences to learn more about cancer screenings via the ACS in-language and in-culture call to action (cancer.org/revisate-ya), and encourage cancer screening practices by providing access to ACS' resources and materials.
For more information, please contact Yelena Grillet at (786) 247-7194 or yelena.grillet@hcnmedia.com.