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heywell, a modern functional beverage brand designed to help people feel good and live well, announced today new strategic partnerships with BeyondBrands and Presence Marketing as the company enters its next phase of growth, alongside the rollout of new creative work developed with Franklyn and Rudy, as the company enters its next phase of growth.
heywell has partnered with BeyondBrands to support sales strategy and long-term planning. As part of the engagement, BeyondBrands founder Eric Schnell, alongside industry veteran Eddie Pearson, have partnered closely with the heywell team to develop a strategic four-year P&L and growth plan, providing a strong financial and operational foundation for sustainable scale.
Schnell is a longtime natural products entrepreneur with more than 20 years of experience across sales, marketing, and product innovation. He co-founded Steaz, a leading organic tea brand acquired in 2016, and was an early team member at Runa Tea, which successfully exited in 2018. He has been recognized as a Beverage World Top 50 Disruptor and is a six-time BevNET Best Product of the Year winner.
Pearson brings over 25 years of experience building sales and distribution models for food and beverage companies, including senior leadership roles at Reed’s Inc., Boylan Bottling, Coca-Cola, and Pepsi. His expertise spans sales, operations, and finance, helping brands create cohesive leadership structures designed to scale.
In addition, heywell is officially launching a new relationship with Presence Marketing, effective today. Presence Marketing is a leading CPG commerce and brokerage partner with deep expertise across natural, specialty, and conventional retail channels. Known for its data-driven approach and long-standing retailer relationships, Presence provides end-to-end sales representation, market-ready strategy, and execution support to help brands grow distribution and performance across key accounts.
As part of its broader growth strategy, heywell is also unveiling new creative work developed in partnership with Franklyn and Rudy, elevating the brand’s visual identity and storytelling to more clearly reflect its modern approach to wellness and to deepen connection with consumers across digital and retail touchpoints.
These partnerships and initiatives build on recent retail wins for heywell, including launches with The Fresh Market and Thrive Market with several additional high-profile retailers slated to launch in the coming months.
“Entering this next phase of growth with the right partners in place is incredibly important to us,” said Ashley Selman, co-founder of heywell. “BeyondBrands has helped us build a strong long-term foundation, Presence Marketing brings the scale and execution to support our expanding retail footprint, and our work with Franklyn and Rudy allows us to show up with a brand world that truly reflects who we are and where we’re headed.”
About heywell
Founded by Ashley Selman, CEO, and Britt Dougherty, COO, heywell was created to make wellness simple and accessible — for everyone, every day (hey + well = a simple invitation to wellness). heywell brings a modern approach to functional beverages where function and flavor go hand in hand. Its line of functional sparkling waters is powered by thoughtfully selected ingredients — including antioxidants, adaptogens, electrolytes, and organic caffeine — to support energy, immunity, hydration, focus, and stress. Designed for a range of moments, from morning through end of day, heywell meets the growing demand for wellness that works harder. Learn more at livingheywell.com.
Media Contact
Ashley Selman
ashley@livingheywell.com
Britt Dougherty
britt@livingheywell.com
