The new manufacturing base officially launched by GWM in Iracemápolis, Brazil, is not only another milestone in Chinese automotive brands' "going global" journey, but also regarded as a "China model" in reshaping the global automotive manufacturing ecology.
With factory doors swinging open and machinery humming in synchronized precision, the event brought together GWM executives, Brazilian officials, local partners, and media from across the globe. The message was clear: this plant isn’t just about making cars. It’s about planting roots — technological, economic, and ecological — in Latin American soil.
Through in-depth localization strategies, advanced technology introduction, and regional ecosystem co-construction, the plant demonstrates GWM’s globalization confidence — evolving from "product export" to "technology rooting."
Before official production, GWM Brazil Plant obtained Brazil's ISO 9001:2015 quality certification and passed the audit with zero non-conformities, highlighting its global quality management capabilities.
The first-phase production models include the hybrid SUV GWM HAVAL H6, the mid-size pickup GWM POER 2.4T, and the seven-seat SUV GWM HAVAL H9 — all tailored to local user needs and energy trends, reflecting GWM’s technological leadership in intelligent and sustainable mobility.
“We are not just building a factory in Brazil, but practicing the transition from product export to ecosystem export, empowering the local economy through full industrial chain layout,” said Mu Feng, President of GWM, in his opening speech. “Our Hi4 hybrid platform, intelligent four-wheel-drive technology, and comprehensive energy solutions for green manufacturing and sustainable development (including hydrogen and other technical paths) will help Brazil and even Latin America achieve green transformation.”
For decades, developing nations were positioned mainly as markets or assembly hubs for Western and Japanese automakers. GWM’s model — emphasizing not just localized manufacturing but technological transfer and green innovation — signals a shift in how industrial globalization is being defined, particularly by emerging Chinese multinationals.
The plant has an initial annual capacity of 20,000 units, set to gradually increase to 50,000 units. By 2026, it aims to achieve more than 60% localized production. Meanwhile, GWM is actively cooperating with local suppliers and research institutions to strengthen the localization of the parts supply chain and engineering R&D capabilities, realizing true “technology rooting.”
Guided by the brand mission “Technology to Enjoy Every Journey”, GWM also demonstrates its role as a warm global enterprise through local employment, skill training, and community integration.
From a manufacturing base to an ecological hub, GWM is redefining the meaning of Chinese automotive brands’ globalization — not merely trade, but co-construction.
About GWM
GWM is a global intelligent technology company, whose business includes automobile and parts design, R&D, production, sales and service. Our brands include HAVAL, WEY, ORA, TANK and GWM Pickup. To learn more, visit www.gwm-global.com.
Media Contact
Carol Wang
globalmarketing@gwm.cn
