Unlisted, a groundbreaking digital real estate community focused on the 98% of homes that are not for sale yet, is spotlighting the people and principles behind The Graham Group of Briggs Freeman Sotheby’s International Realty. Led by Tracy Graham, the team serves buyers and homeowners across Dallas-area ZIP codes 75071 and 75078, bringing a collaborative, service-driven approach to the Dallas–Fort Worth luxury market.
The Graham Group has built strong momentum through a focus on preparation, presentation, and elevated client experience. In 2025, the team achieved its highest sales volume to date, marking a period of significant growth in a challenging market. Among its most notable accomplishments was the sale of 32 Devonstone Place, a milestone listing that closed in just two months despite broader market headwinds.
That success was driven by a thoughtful, hands-on strategy. The home was professionally staged to highlight its strengths, and the team hosted a neighborhood happy hour to generate organic interest and community engagement. The result was strong visibility, timely buyer activity, and a successful outcome that reflected both market insight and creative execution.
The Graham Group’s work has earned consistent industry recognition, including placement in the Briggs Freeman Leaders Circle, D Magazine Top Agent honors, and recognition as a Real Producers Top Agent. These distinctions reflect not only performance, but a sustained commitment to professionalism, innovation, and client advocacy.
“Our focus has always been on creating an experience that feels seamless and intentional for our clients,” said Tracy Graham. “From how a home is positioned to how buyers are introduced to it, every detail matters. Unlisted gives us another way to extend that philosophy and reach clients in a more thoughtful way.”
That alignment with Unlisted’s mission was a natural fit. The platform uses publicly available data to create a digital property profile for every home in the country, allowing buyers to explore opportunities beyond traditional listings and homeowners to better understand interest over time. By encouraging earlier, more informed conversations, Unlisted supports a more intentional real estate journey.
As the Graham Group continues to scale its presence in the luxury market, its priorities remain clear. The team is focused on elevating exposure, refining innovative marketing strategies, and delivering concierge-level service that reflects each client’s goals. Growth is approached deliberately, with an emphasis on quality, trust, and long-term relationships.
“The Graham Group exemplifies what we look for in our partners,” said Katie Hill, founder and CEO of Unlisted. “Their commitment to client experience, thoughtful marketing, and consistent results makes them a valuable resource for buyers and homeowners in their market.”
Through collaboration, creativity, and disciplined execution, The Graham Group continues to build a reputation defined by results and relationships, positioning clients confidently in every stage of the real estate journey.
To learn more about Unlisted, visit UnlistedHomes.com.
For Unlisted for Agents, visit UnlistedHomes.com/Agents.
To learn more about The Graham Group, visit their Unlisted Profile or their website.
About Unlisted
Unlisted unlocks the potential in homes that aren’t for sale — yet. The company empowers home buyers to join the Waitlist for homes they love that aren’t for sale — in other words, unlisted. At the same time, homeowners collect a Waitlist of interested buyers for whenever the time comes to sell, giving everyone a head start. Unlisted also allows homeowners to control how their home is presented online; they can create a stunning up-to-date property profile that shows off the home’s best features and attracts more interest. With more time and more connection, Unlisted is a more human way to explore real estate that drives better outcomes for all. Selected for TechCrunch’s 2025 Startup Battlefield 200 as one of the top tech startups globally, and backed by HearstLab, Hearst Newspapers, VC414, StageNext Fund, and prominent angel investors, Unlisted gives buyers a competitive edge in today’s challenging housing market. For more information, visit UnlistedHomes.com.
Media Contact
Maura Racz
maura@unlistedinc.com
