Unlisted, the real estate platform focused exclusively on homes not currently for sale, was born from a familiar moment. Founder and CEO, Katie Hill, walked past a home and thought, “I love that house; I wonder if it could be mine someday?” Unlike most, she acted on that curiosity — and Unlisted was the result.
Unlisted’s origin story began with a friendly conversation. Hill approached her neighbor who owned the house she admired and expressed her interest. The owner wasn’t selling right then but was flattered, intrigued, and open to future conversations as he was planning for his retirement in the coming few years. Hill asked for a right of first refusal whenever the neighbor was ready to sell and he agreed.
That moment of neighborhood curiosity inspired many questions in Hill’s mind:
- Why don’t we do this more often?
- Why can’t buyers and homeowners express and collect interest in real estate ongoing?
- Why are we left to scramble when our dream home suddenly pops up on the market?
- Why are we uncertain how our home may perform when we list it for sale?
These questions became the blueprint for Unlisted, a growing platform built to unlock the hidden layer of the real estate market: homes that aren't actively for sale but might be — for the right offer, the right timeline, or the right terms.
Founded by Hill in 2022, Unlisted helps buyers express interest in any home, whether or not it’s on the market, and gives homeowners a private, pressure-free way to collect interest and better understand the marketability of their property. Homeowners can “claim” their home, control the way their property appears online, personalize its details and photos, and initiate conversations with buyers who join their Waitlist — all on their own timeline, and without committing to sell.
“We’re not trying to push people to sell,” says Hill. “We’re giving them the option to see what’s possible and make better-informed decisions.”
Unlisted works selectively with vetted real estate agents with proven track records, ensuring that when buyers and homeowners align on a transaction opportunity they have access to the local real estate resources they need.
“Unlisted’s technology is far-reaching and creates more opportunities but it still maintains the local, human connection that is so important in real estate.“ explains Jason Rowland, licensed real estate broker with the Rowland Group at Compass in Chicago and a selected partner with Unlisted. “I have deep knowledge of my local market and serve as a trusted resource for both buyers and homeowners on Unlisted who are exploring their options in the neighborhood. It’s the best of all worlds.”
Real estate requires that people make some of the most important decisions of their lives. Unlisted offers a new way to discover opportunities and information — helping both sides of the transaction achieve optimum outcomes.
Learn more at UnlistedHomes.com.
