Fleet Street, a new digital PR platform focused on press coverage to support professional and regulated industries, has been launched by SEO agency Woya Digital to meet a growing client demand across the UK and Europe.
The launch of Fleet Street marks a significant shift in the digital PR landscape, moving away from traditional, often unpredictable retainer models toward a performance-led approach. By combining a five working days delivery promise with publication in high-tier outlets, the new brand offers a level of certainty previously unavailable to firms in highly regulated sectors such as finance, legal, and healthcare.
As businesses navigate the complexities of the AI visibility and evolving search engine algorithms, the need for authoritative, compliant, and visible digital presence has never been greater. Fleet Street addresses this by ensuring all content is not only publication-ready but also optimised for AI-led search visibility, including Google AI Overviews and LLM citations.
"The traditional PR retainer model is fundamentally broken for the modern professional firm," said Steve O’Brien, CEO at Woya Digital and founder of Fleet Street. "Firms in regulated industries require certainty and speed, not just activity. With the name “Fleet Street”, we are bringing the heritage of British journalism into the digital age, providing a people-led service that guarantees results within a working week. It is about moving from 'hope-based' PR to 'outcome-based' visibility."
A New Standard for Regulated Industries
The expansion into a specialist brand allows Woya Digital to provide a dedicated environment for high-stakes corporate communications. Fleet Street focuses on professional services where trust and compliance are the primary drivers of growth. By operating from its headquarters in Malta, the brand is uniquely positioned to serve the cross-border needs of firms operating within both UK and European Union jurisdictions.
"Launching in January 2026 marks a pivotal moment for our European expansion," added O’Brien. "By combining our international perspective with a deep understanding of the UK and EU regulatory landscapes, we are offering professional firms a compliant, high-tier gateway to global media. Our premium model ensures that complex stories are told with precision in the world's most respected outlets."
The service is built on a foundation of expertise, ensuring that complex regulatory nuances are handled with the precision that automated tools often lack. Every release allows for editorial review, followed by complete client approval to ensure absolute internal and regulatory compliance.
Fleet Street Market Impact
The digital PR landscape is undergoing a rapid transformation as traditional online search gives way to AI-driven discovery. Recent industry data highlights the growing necessity for a specialist approach offered by Fleet Street to maintain market authority.
- Fleet Street provides a standard five working days delivery promise for all core campaigns
- The service offers guaranteed publication across premium outlets
- All news releases are supported to enhance visibility in AI-led search environments
Optimising for AI-Led Search Visibility
Beyond traditional media placements, Fleet Street is engineered to support the "visibility gap" created by AI-led search, as platforms like ChatGPT and Gemini become integral to the research process for professional services.
The launch represents a corporate expansion for Woya Digital Limited, who are now part of Unusual Group, complementing its existing suite of SEO, PPC, and white-label services while providing a distinct, premium identity for its digital PR arm.
About Fleet Street
Fleet Street is a placement-led digital PR brand facilitating distribution to several premium news websites. Designed for regulated and professional sectors, Fleet Street offers fixed pricing and predictable timelines, helping businesses build authority, trust signals, and visibility across search and AI platforms. For more information, visit fleetstreet.news.
