Fleet Street, a new digital PR platform, is challenging the traditional agency retainer model with a placement-led structure, designed for regulated and professional businesses. Owned by SEO agency Woya Digital, Fleet Street offers an alternative to monthly PR retainers with fixed-scope packages. The company offers publication across a range of tiers and commits to a delivery promise.
The launch comes as businesses face increasing pressure to demonstrate measurable return on investment from marketing spend. Traditional PR retainers are often criticised for unclear timelines, unpredictable outreach processes and inconsistent results. Fleet Street says its model addresses those concerns by defining deliverables at the outset and linking fees directly to outcomes.
All packages include content creation, with editorial standards controlled internally and approved by clients prior to publication. Businesses may also submit their own pre-written press materials for distribution.
Steve O’Brien, CEO of Fleet Street and Woya Digital, said the move reflects shifting expectations from finance teams and marketing leaders alike. “For years, traditional PR has operated on retainers that rely heavily on relationships and undefined outreach activity. That model no longer satisfies procurement teams who need clarity, accountability and predictable delivery. Fleet Street is built around outcomes and defined timelines.”
He added that the fast turnaround was designed to directly support businesses operating in time-sensitive and highly regulated sectors. “When you work in regulated industries, messaging control and speed matter. We have structured our editorial processes so that once a client signs off content, it is followed by rapid publication. That certainty changes how PR is planned and budgeted.”
Fleet Street focuses on UK and EU-based regulated and professional businesses, including sectors where compliance, authority and visibility are critical. The company positions publication in top-tier online news platforms as a mechanism for building trust signals, strengthening search performance and enhancing visibility across emerging AI-driven discovery systems.
Natalie Karr, marketing director at Fleet Street, said the model is also designed to integrate more effectively with modern digital strategies. “Authority today is measured not just by media mentions but by how consistently a brand appears across credible online publications. By structuring PR around placement rather than open-ended retainers, we give businesses a clear framework for building digital authority.”
In addition to direct client services, Fleet Street offers a white label digital PR solution for agencies and consultants seeking to deliver publication outcomes without maintaining in-house media teams. Packages are structured with fixed pricing and defined scopes, allowing partners to align deliverables with client contracts more precisely.
The company states that its model is not intended to replace strategic communications or long-term brand storytelling but to provide a predictable, outcome-driven layer of digital authority building. As marketing budgets face closer scrutiny and measurable outputs become a baseline requirement, Fleet Street is betting that publication-led pricing will gain traction among businesses seeking clarity, control, and results from their PR investment.
Read more about Fleet Street’s launch of its digital PR service across the UK and EU.
About Fleet Street
Fleet Street is a placement-led digital PR brand delivering publication across top-tier news sites. Designed for regulated and professional sectors, Fleet Street offers fixed pricing, predictable timelines, and publication promised within five days, helping businesses build authority, trust signals, and visibility across search and AI platforms. Fleet Street is owned by SEO agency Woya Digital. For more information, visit fleetstreet.news.
Media Contact
Natalie Karr
media@fleetstreet.news
