FED Fitness, a global leader in home gym fitness solutions, has been named an official partner of the NBA’s Houston Rockets. The partnership was officially announced in Houston and brings together two organizations committed to performance, innovation, and accessible training solutions.
Through this collaboration, FED Fitness and the Houston Rockets aim to bridge professional training standards with the at-home fitness experience, encouraging consistent movement and healthy routines for people of all ages and fitness levels.
FED Fitness offers a wide range of high-quality home exercise equipment, competitive pricing, and a free training app — aligning seamlessly with the Rockets’ performance-driven mindset and community-focused approach to sport and wellness.
Notably, this marks the Houston Rockets’ first partnership with a dedicated home gym solutions brand, reflecting the growing importance of home-based training within the evolving sports and fitness landscape. The partnership also reinforces FED Fitness’s expertise, product quality, and long-term strategic vision, as elite sports organizations increasingly align with innovative home fitness brands.
At the heart of the partnership is a shared commitment to health, discipline, and long-term fitness habits — whether training at home or competing at the highest level on the court.
Extending Professional Training into the Home
FED Fitness operates with the belief that fitness should be accessible, enjoyable, and sustainable, providing solutions designed to support users at different stages of their home fitness journey.
FED Fitness Home Gym Solutions
FED Fitness has built trust with global consumers through a focus on product quality, thoughtful design with space-saving features, and long-term usability.
Its home gym solutions are defined by several core characteristics:
- Professional grade equipment: FED Fitness categorizes its products as “light commercial equipment,” with designs like front-drive ellipticals, variable-resistance ellipticals, stair climbers, and compact bikes, and premium trampolines crafted with advanced materials to deliver a top-tier training experience. These products are designed to deliver a gym-like training experience within a home setting, while remaining accessible to everyday users.
- Home training content system: As part of its commitment to making fitness accessible to all, FED Fitness free App offers a movement library, training plans, and short workout lessons. These teaching segments empower consumers of all levels to stay motivated and progress toward their fitness goals.
- Space friendly designs: FED Fitness ensures that its gym equipment can fit comfortably into almost any home by creating professional-grade equipment with a compact footprint. Its machines are quiet and safe for home environments, making it easy to find a corner to set up a home gym in apartments or houses of any size.
- Scenario driven content: Families, beginners, and seniors can learn tools to make fitness a sustainable part of their lifestyle through FED Fitness’s scenario-driven content. FED Fitness features campaigns and provides tailored video content to reinforce healthy habits and encourage users to face the challenges of fitting fitness into daily life.
- Sustainable training system: FED Fitness offers high-quality machines paired with structured training sessions in home gym settings. This combination provides all the value of a professional workout experience, while providing the opportunity for consumers to exercise from the comfort and privacy of their homes.
FED Fitness is more than just equipment treadmills, ellipticals, strength machines, and lightweight accessories. Instead, it goes above and beyond by providing an entire home fitness ecosystem that includes training and health data.
Users can purchase equipment from four core product categories to focus align with their fitness goals — whether that is cardio workouts, strength, family fun, or flexibility and stretching. Then they can pair the equipment they choose with a FED Fitness App ,or a smart time wearable. These Smart extensions provide on-demand courses, coaching, AI recommendations, and real-time health tracking.
These extra features FED Fitness provides round out the workout experience so users can stay in the fitness game and make progress toward a healthier, happier lifestyle.
Partnership Benefits for Consumers and Fans
The partnership between FED Fitness and the Houston Rockets is built on a shared focus on training, health, and fitness, as well as a mutual commitment to creating engaging, family-friendly experiences around the game.
Designed to benefit both organizations, the collaboration also delivers added value for Rockets fans through a variety of interactive activations and promotions. These include a sweepstakes for a VIP game experience, home training content featuring FED Fitness products and Houston Rockets personnel, and opportunities for co-branded merchandise offerings. Fans can also follow FED Fitness on social media to access exclusive, fans-only discounts.
By aligning with an elite NBA franchise, FED Fitness further strengthens its presence within sports culture, reinforcing its position as an international, professional, and dynamic brand with strong appeal to younger audiences.
The partnership with the Houston Rockets further reinforces FED Fitness’s long-term vision of integrating professional training standards into home-based fitness and everyday life.
About FED Fitness
FED Fitness is a global home gym solution brand focused on delivering professional-grade equipment and digital training tools for home use.
Trusted by more than 12 million households worldwide, the brand is committed to helping individuals and families build sustainable fitness habits through accessible, high-quality solutions. For more information, visit www.fedfitness.com.
Media Contact
Palson Yi
palson@feiersport.com
