FanCode, India's premier digital sports destination, has partnered with Visionular to transform how millions of sports fans experience video-on-demand (VOD) content.
Key Highlights
- 30% reduction in data usage while delivering better picture quality
- Fans now watch 1080p content using the same bandwidth previously required for 720p
- AI-powered encoding optimized specifically for fast-motion sports content
- Longer watch times for viewers on limited data plans across India
The collaboration leverages Visionular's AI-powered video encoding technology to deliver significantly better picture quality while reducing data consumption by up to 30–40%, a game-changer for India's mobile-first sports consumption.
Addressing India's Unique Streaming Challenges
FanCode serves over 160 million sports enthusiasts across India, where network conditions vary dramatically and data costs remain a primary concern for viewers. The platform is home to multiple sports, including Formula 1, cricket, football, golf, requiring crystal-clear video quality for fast-motion sports content while accommodating users on limited data plans.
"Traditional encoding simply wasn't cutting it for our audience," explains FanCode. "Indian sports fans are passionate, but they're also practical about data usage. We needed a solution that could deliver broadcast-quality video without burning through their monthly data allowance."
The Technology Behind Better Sports Streaming
Visionular's AI-driven encoding platform analyzes each frame of sports content in real-time, applying intelligent compression that preserves critical visual details: the spin of a cricket ball, the precise moment of a goal, the intensity of a Formula 1 overtake. This content-aware approach has enabled FanCode to achieve remarkable results: audiences who previously watched in 720p can now enjoy 1080p quality on the same bandwidth.
The impact extends beyond just picture quality. With 30–40% bitrate reduction, viewers with limited data plans can watch significantly longer, leading to increased engagement and, ultimately, more advertising revenue opportunities for FanCode.
Real Impact for Sports Fans
The partnership addresses a fundamental challenge in sports streaming: delivering the visual clarity that fast-action content demands while respecting the data and network constraints of everyday users. Whether it's the precise camera work during a cricket boundary or the high-speed action of motorsports, fans now get the full experience without compromise.
"We've seen our viewers' watch times increase substantially since implementing Visionular's technology. Fans are getting the quality they expect from premium sports content, but they're not worrying about their data plans anymore. That's exactly what we wanted to achieve," said Amit Mirchandani, CTO of FanCode.
"Sports content is some of the most challenging to compress effectively, you can't afford to lose detail in those crucial moments that fans live for. Our AI understands what matters in each frame of sports content, preserving the excitement while dramatically reducing file sizes. FanCode's results prove this approach works at scale," said Zoe Liu, CEO of Visionular.
Setting New Standards for Sports Streaming
This partnership represents more than a technology upgrade, it's a blueprint for how sports platforms can serve diverse audiences without sacrificing quality or accessibility. As FanCode continues expanding its sports portfolio and reaching new markets across India, Visionular's encoding platform provides the foundation for delivering exceptional viewing experiences regardless of network conditions or device capabilities.
Together, FanCode and Visionular are redefining what's possible in sports streaming, proving that cutting-edge technology and fan-first thinking can create solutions that work for everyone, from the cricket-obsessed viewer in Mumbai on a high-speed WiFi to the Formula 1 fan in Chennai on 4G.
About Visionular
Visionular is a Silicon Valley-based video technology company specializing in advanced, AI-powered video compression and streaming solutions. Visionular's cloud-native encoding platform enables media and sports companies worldwide to deliver broadcast-quality experiences at scale with significant bandwidth savings. For more information, visit visionular.ai.
About FanCode
FanCode is India’s premier digital sports destination, dedicated to delivering a best-in-class experience for fans across live and non-live sports. Launched in March 2019 by industry veterans Yannick Colaco and Prasana Krishnan, FanCode has reached over 160 million users. The platform features a wide array of global and domestic sporting leagues, in partnership with leading sports associations. FanCode offers interactive live streaming through industry-first subscription models, including Match, Bundle, and Tour Passes, as well as monthly and annual plans at accessible price points. Some of the marquee properties include La Liga, Formula 1, MotoGP, cricket leagues from around the globe including CPL, Super Smash amongst others. FanCode’s parent company is Dream Sports, India’s leading sports technology firm, whose portfolio includes Dream11 and DreamSetGo. To learn more, visit www.fancode.com.
Media Contact
David Lea
david@visionular.com
