E-Katalog, one of Eastern Europe’s leading price comparison platforms, has launched its service in the United Kingdom under the new brand name PriceHub. The rebranding reflects the company’s strategy to adapt its Ukrainian platform to the specific characteristics of the UK e-commerce market and positions the service as an independent alternative to existing comparison services.
PriceHub lets British consumers compare prices and technical specifications for millions of products from thousands of online retailers, including both large chains and specialized stores. Particular attention is paid to the independence and transparency of comparisons — unlike marketplaces and affiliate platforms, PriceHub does not distort results with sponsored listings.
“The United Kingdom represents a unique market where global giants and strong local players coexist,” said Anatolii Skrypniak, founder of E-Katalog. “PriceHub was created specifically for British consumers who value independent comparisons and in-depth analysis of product specifications.”
International Expansion and Localization
The launch of PriceHub in the UK is part of the company’s large-scale international expansion. In Ukraine, E-Katalog serves millions of users each month, offering a wide range of product categories — from home appliances to electronics. In 2021, the company successfully launched E-Katalog in Poland, and in 2023 it entered the U.S. market with the E-Catalog platform.
Each localization involves full adaptation to local conditions: support for local currencies and languages, integration with regional online stores, and consideration of consumer behavior. For example, American users actively search for smartphones with specific features, while the UK version emphasizes categories such as smartwatches and other high-tech products.
Focus on Conscious Consumption
PriceHub positions itself as a tool for conscious consumption. The platform provides detailed information not only on prices, but also on product durability, energy efficiency, environmental characteristics, and verified user reviews. This helps consumers make informed decisions and reduce the number of impulse purchases.
“We want to change the culture of online shopping,” Skrypniak explains. “Instead of quick purchases based on advertising, we offer deep analysis and comparison. Our goal is to help people buy exactly what they need — at the best price and with a full understanding of the product’s features.”
Technological Advantages and Independence
A key advantage of PriceHub is its technological independence from sellers. The company partners with thousands of retailers and presents all offers available on the market equally to the user, ensuring the objectivity of comparisons (for example, mobile phones).
The platform uses proprietary algorithms for automatic data collection and analysis, enabling real-time processing of information on millions of products. The system automatically tracks price changes, new product listings, and specification updates.
Special attention is paid to data quality: PriceHub uses machine learning technologies to verify the accuracy of product information and detect potentially misleading or unethical offers.
Development Plans
The company plans to actively develop its presence in the United Kingdom, focusing on expanding its network of partner stores and improving the user experience. In the near future, PriceHub will launch a mobile application for the UK market and integrate with popular local delivery services.
“The UK market is an important step in our European expansion,” Skrypniak notes. “We see great potential for independent comparison services in Europe, where consumers value transparency and quality information.”
In the long term, E-Katalog plans to expand into markets such as France, Italy, and Germany, each time taking into account local market specifics and, where necessary, adapting its branding.
