AMRA is the world’s first integrative wellness resort — an unprecedented development model built around the scientifically supported principles of holistic wellness, fully serviced residential living, and hospitality, all unified into one purpose-built ecosystem. Set within a rare blue carbon lagoon in Umm Al Quwain, the resort’s wellness-focused architecture, biophilic design, curated wellness zones, and operational frameworks are intentionally crafted to enable wellness as a daily lifestyle rather than a temporary escape.
With uninterrupted sea views throughout, AMRA embodies the restorative neuroscience of Blue Mind, creating a living environment where clarity, calm, and connection naturally flourish. No other real estate or hospitality project globally integrates all of these elements into one cohesive destination, positioning AMRA as a new benchmark in wellness-led development.
To realise this vision, Citi Developers has partnered with leading global design studios such as 1508 London and Trush Design, along with an expanding roster of hospitality, F&B, experiential, and cultural partners — including Valor Hospitality, Blue Coral Concept, and Eden Art Gallery.
The three-tower resort will feature 820 fully serviced residences designed for mindful living, longevity, and holistic balance. Following the sell-out success of Citi Developers’ previous five residential towers, AMRA marks the company’s evolution from luxury living to integrated wellness hospitality.
“AMRA represents our evolution from building homes to building holistic lifestyles,” says Zoraiz Malik, chief executive officer, Citi Developers. “We are expanding into the resorts and hospitality sector and will develop AMRA Resorts as a standalone global brand.”
As the global faces of AMRA, actor couple Ed Westwick and Amy Jackson bring an authentic, wellness-forward perspective to the campaign. As a testament to their belief in the project’s vision, the couple have purchased a four-bedroom residence at AMRA.
Speaking about the resort’s philosophy, Amy Jackson says:
“There’s something incredibly grounding about AMRA. The vision behind it reflects a way of living that prioritises balance, nature, and genuine wellbeing — something we truly connect with.”
Ed Westwick adds:
“From the design ethos to the intentionality behind every detail, AMRA represents a lifestyle centred around calm, clarity, and connection. It’s a rare project with a meaningful purpose.”
Married since 2024, the couple embody the balanced, active, modern lifestyle that AMRA champions.
“We chose Ed and Amy because they represent balance, ambition, calm, privacy, individuality, and connection,” says Shahnawaz Chughtai, deputy CEO, Citi Developers. “Their values align naturally with AMRA’s philosophy of integrative wellness, capturing the essence of what this resort stands for.”
AMRA will feature an extensive suite of wellness-led experiences including yoga and Pilates pavilions, cryotherapy chambers, hydrotherapy pools, meditation decks, and rooftop beach clubs set within lush, landscaped gardens. Dining will be centred on nutrient-rich, organic, and sustainably sourced cuisine.
Designed with long-term value in mind, AMRA offers resort-grade operational frameworks and a 70/30 payment plan with three years post-handover, positioning it as one of the region’s most compelling investor opportunities.
The project is scheduled for completion in Q4 2028.
Discover more at amraresorts.com — the new global benchmark for integrative wellness.
About Citi Developers
Citi Developers continues its journey of visionary, wellness-led communities with ARYA, Allura, Agua, and Aveline — all launched and under construction prior to AMRA. Guided by the philosophy “Designing beyond walls — creating environments that nurture the human spirit,” Citi Developers aims to become the world’s most trusted Neo-Luxury real estate brand, setting new global benchmarks in wellness, design, and future-ready living. For more information, visit citideveloper.com.
Media Contact
Olivia Dufmats
global.relations@citideveloper.com
