Chalice AI today announced that it has been recognized by Snowflake, the AI Data Cloud company, as a “One to Watch” in the Paid Channels for Activation and Delivery category in The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World. Chalice AI was identified in Snowflake’s report for its innovative approach to helping brands activate and deliver high-performing paid media campaigns with greater precision, speed, and scalability.
The fourth annual edition of Snowflake’s Modern Marketing Data Stack identifies the technologies, solutions, and platforms adopted by Snowflake customers to show how leading organizations are leveraging AI, privacy-conscious strategies, and data-driven execution to transform MarTech and AdTech across 13 categories. Snowflake assessed the use of marketing technologies by more than 11,100 customers to determine the standout solutions driving performance in an increasingly AI-driven market.
“It’s an honor to be recognized as a company to watch in Snowflake’s 2026 Modern Marketing Data Stack report in the Paid Channels – Activation and Delivery category,” said Adam Heimlich, CEO of Chalice. “Our partnership with Snowflake enables us to provide marketers with the speed, scale, and insights they need to turn their data into measurable impact.”
Through its deep integration with the Snowflake AI Data Cloud, Chalice enables marketing teams to connect and activate disparate datasets for platform independent AI applications. This approach allows advertisers to unify first-party, third-party, and campaign performance data into a single environment for analysis and activation — all without handing that data over to big-tech platforms. By keeping control of their data, brands can make faster, more informed decisions while safeguarding valuable customer insights.
“Chalice’s growth with Snowflake has led to its recognition as a key technology to watch in the Paid Channels for Activation and Delivery space, delivering solutions that address the ever-evolving needs of marketers,” said Denise Persson, Chief Marketing Officer at Snowflake. “We look forward to continuing to work with Chalice AI as they expand their capabilities on the Snowflake AI Data Cloud.”
Chalice’s integration with the Snowflake AI Data Cloud enables marketers to execute omnichannel paid campaigns directly from a single source of truth. This collaboration empowers brands to increase targeting precision, reduce wasted spend, and accelerate time-to-value in their paid media investments.
Learn more about The 2026 Modern Marketing Data Stack here.
About Chalice AI
Chalice is the leading advertising technology for Platform Independent AI. Chalice’s software is a modular version of scaled optimization AI, purpose-built for owners of proprietary data. Advertisers choose Chalice to deploy custom audiences, bidding agents, and inventory scores that drive Enterprise business outcomes like sales lift, market share, household penetration, and share of search. Chalice operates with full transparency and never pools data across customers. For more information, visit www.chalice.ai.
Media Contact
Marlie Baker
marlie@chalice.ai
