After years of battling the opaque practices of the commercial pet food industry, Petra Luna, the trusted founder and host of the popular YouTube channel CatCrazy, today announced the launch of her own direct-to-consumer cat food brand, CatCrazy. This launch is not a business expansion but a mission, sparked by the loss of her cats, Chopin and Wazoo, to tainted treats — a tragedy that forged a five-year commitment to quality advocacy.
The brand's debut product, CatCrazy Puckin’ Crazy Chicken Feast, is a premium, freeze-dried raw cat food formulated in direct collaboration with the anxieties and demands of her more than 226,000 global subscribers. It is now available exclusively at catcrazystore.com.
For half a decade, the CatCrazy channel has served as a critical resource, dissecting product labels and interviewing experts to expose the prevalence of low-quality fillers and dubious ingredients in the mainstream market. This rigorous research, fueled by Luna’s personal vow to prevent future tragedies, provided the blueprint for a food that would finally meet the uncompromising standards she preached.
“For years, I reviewed and researched countless cat foods after losing Chopin and Wazoo, and the same questions kept coming up from our viewers: 'What's a food with no compromises? What can I actually trust?'" said Petra Luna, founder of CatCrazy. “I realized that to truly answer that question for our community, I had to be the one to create it. CatCrazy is the answer to years of searching — it’s the food I developed for my own cats in collaboration with a food scientist to perfect the formula, built on a foundation of total transparency and ingredient traceability.”
Uncompromising Quality, Species-Appropriate Nutrition
CatCrazy Chicken Pucks are designed as a species-appropriate, complete, and balanced meal for obligate carnivores. The formulation features humanely-raised whole chicken from USDA-approved facilities as the primary ingredient, including essential nutrient-rich organs. The recipe is minimally processed — freeze-dried within 45 minutes of harvesting to preserve vital nutrients — and contains absolutely no corn, wheat, soy, or artificial preservatives.
To learn more or to place an order, visit catcrazystore.com.
About CatCrazy
CatCrazy is a premium feline nutrition company maximizing cat health, vitality, and longevity. Our mission is to fuel the vibrant, active lives of cats with nutritious food of uncompromising quality, giving their families the confidence that they are providing the very best. Our goals are to expand market share, innovate nutritional science, and maintain quality traceability. We serve the discerning cat parents seeking superior, specialized feline nutrition solutions. For more information, visit catcrazystore.com.
Media Contact
Ben Searcy
CMO, CatCrazy
ben@crazygoodcatfood.com
Petra Luna
Founder, CatCrazy
petra@crazygoodcatfood.com
+1 310-993-3071
