Aircapture, the leader in modular direct air capture (DAC) technology, announced today that longtime gas and carbon industry executive, Jeff Holyoak, joined the company as Head of Commercial Strategy. Holyoak will lead commercial growth and market development as Aircapture scales deployment of its global CO₂ supply platform to meet growing demand.
Holyoak brings more than 25 years of experience across industrial gas and CO₂ markets, including supply development, commercialization strategy, and end-use applications. Over the past decade, he has focused on expanding constructive uses of CO₂ while advancing alternative supply (Alt-CO₂) pathways, including carbon capture technologies, making him uniquely suited to Aircapture’s customer-led deployment model.
Holyoak’s appointment comes as Aircapture enters a period of accelerated commercial expansion amid a rapidly shifting global CO₂ market. The company recently closed a $50 million Series A financing, launched Japan’s first commercial direct air capture facility, and won a $1 million XPRIZE for its Project Hajar deployment in the UAE, which became operational in under three weeks. At the same time, traditional fossil-based CO₂ supply chains are facing increasing disruption from supply shortages, price volatility, and regulatory pressure. The merchant CO₂ market represents a $12 billion global commodity, projected to reach $20 billion by 2033, with demand for high-purity CO₂ continuing to grow across food and beverage, industrial, and emerging carbon utilization markets. This hire, alongside these milestones, signals Aircapture's readiness to address this gap at commercial scale.
“Jeff brings a rare combination of deep market knowledge and proven commercial leadership,” said Matt Atwood, founder and CEO of Aircapture. “As demand accelerates for reliable, sustainable CO₂ supply, his understanding of customer needs, market dynamics, and scalable deployment will be critical to serve demand and accelerate growth.”
“Aircapture is addressing one of the most pressing challenges in the CO₂ market: reliable, independent supply,” said Holyoak. “The company has already demonstrated that modular direct air capture solutions can meet customer needs today. I’m excited to help drive the company’s next phase of growth.”
Holyoak is co-host of the Catching Carbon podcast, a platform that has established him as a recognized voice on the commercial realities of scaling carbon solutions. He also serves on the Executive Committee of the International Society of Beverage Technologists (ISBT) as treasurer, where he supports the association’s mission and advances the broader adoption of alternative CO₂ sources across beverage markets.
Holyoak’s appointment comes as Aircapture continues to expand its commercial footprint to meet demand for high-purity, non-fossil CO₂ across global food and beverage, industrial, and emerging markets.
About Aircapture
Aircapture, headquartered in Berkeley, CA, is a leader in the deployment of direct air capture (DAC) solutions, delivering atmospheric CO₂ as a circular commodity for industrial and commercial customers. As the first truly modular DAC solution, Aircapture offers unparalleled flexibility, enabling customers to seamlessly integrate clean CO₂ into their production processes on-site. Founded in 2019, Aircapture is pioneering global projects in carbon sequestration, industrial decarbonization, and localized CO₂ supply. With a dedicated team of engineers, chemists, and entrepreneurs, Aircapture is redefining how carbon is captured, utilized, and recycled, driving the transition to a circular carbon economy. For more information, visit www.aircapture.com.
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