Visionular, a leader in AI-driven standards-aligned video compression technology, today announced a successful deployment with iWant, a Filipino over-the-top (OTT) media service. Launched in 2018, it brings Filipino programming to a global audience across multiple continents. The collaboration leverages Visionular's standards-aligned, cloud-agnostic compression, AuroraCloud to optimize video delivery for iWant's worldwide Filipino audience.
Strategic Cloud Migration Enhanced by AI Compression
iWant selected Visionular's AuroraCloud as part of its strategic migration from an on-premises solution to a cloud-based infrastructure. The OTT platform sought a partner that could deliver superior video quality at scale while cutting distribution costs and integrating seamlessly into existing media workflows. The decision followed an extensive evaluation of multiple vendors, with Visionular's superior compression capabilities and seamless multi-cloud integration proving decisive.
“We needed a partner capable of delivering both efficiency and video quality at scale, while reducing distribution costs and seamlessly integrating into our media supply chain automation,” said Cornelio Dela Fuente, head of video engineering at ABS-CBN. “Visionular’s AI-driven AuroraCloud ticks all the boxes, providing improved video compression efficiency, cost savings, and a seamless, cloud-agnostic approach."
Addressing Asia-Pacific Market Demands
The deployment is particularly significant for the Asia-Pacific (APAC) region, where high video volumes and bandwidth constraints make video compression efficiency critical. iWant's global reach requires delivering consistent, high-quality video experiences to diverse network conditions across multiple continents.
Key benefits ABS-CBN is achieving include:
- Cost savings from reduced bandwidth use and optimized cloud operations
- Enhanced viewer experience with improved video quality at lower bitrates, especially important for APAC users on mobile-first, bandwidth-constrained networks
- Scalable cloud infrastructure to serve iWant's growing global audience without increasing operational overhead costs
Proven Compression Technology at Scale
“Global streaming platforms like iWant face a dual challenge, delivering top-quality streaming while managing costs at scale,” said Zoe Liu, CEO of Visionular. “This deployment showcases how our standards-aligned, AI-driven compression technology solves real challenges for global media companies. When our cloud-agnostic solution integrates seamlessly with a client's architecture, streaming platforms like iWant can advance both their technology and business goals together.”
Visionular's AuroraCloud compression technology uses AI to analyze video content in real-time, applying optimization strategies based on content type, motion, and visual complexity. This intelligent approach consistently delivers 30–50% bandwidth savings while maintaining or improving visual quality.
The partnership also includes configuring compression workflows specifically for iWant's platform requirements, highlighting the flexibility of Visionular's standards-aligned, multi-cloud solution.
About Visionular
Visionular develops next-generation AI-powered, standards-aligned video compression and optimization solutions for the world's most demanding video platforms, delivering superior compression efficiency across multiple standards including AVC, HEVC, and AV1. Visionular provides both SDKs and cloud solutions, offering maximum flexibility and efficiency. For more information, visit visionular.ai.
About iWant
iWant is a global streaming platform that delivers Filipino shows, movies, series, news, and live channels to audiences in the Philippines and abroad. Available on web, mobile, and smart TV devices, it operates on a freemium model with free ad-supported content alongside subscription and pay-per-view options. Positioned as the “Home of Filipino Feels”, it serves exclusive Filipino content, including teleseryes, variety shows, films, and iWant Originals and provides a secure and seamless viewing experience for millions of users worldwide. iWant is owned and operated by ABS-CBN Digital Media, a division of ABS-CBN Corporation. For more information, visit web.iwanttfc.com.
Media Contact
David Lea
david@visionular.com
