Customer Story

PRNews.io and EZ Newswire: Streamlining Sponsored Content for the Future of Brand Storytelling

EZ Newswire’s robust API delivers sponsored content from brand to stakeholder, unlocking frictionless and performance-driven sponsored content at scale

Results

99%

reduction in time-to-publish

100s

of articles published with zero onboarding delay

97%

increase in content discoverability

Industry

Marketing technology

Company Size

Platform for Enterprise and Mid-Sized Brands

Region

Multi-national

Use case

Channel partnership

“EZ Newswire is changing how sponsored content works. By turning a complex, slow process into an intuitive platform, we’re giving our clients the ability to treat branded content like a performance channel—efficient, discoverable, and measurable.”

— Alexander Storozhuk, founder, PRNews.io

Meet PRNews.io

PRNews.io is a global sponsored content marketplace that connects brands with premium media publishers to share their stories through credible, high-authority environments. By streamlining access to publisher content studios, PRNews.io empowers businesses to distribute branded content at scale, without the traditional delays and complexity of editorial onboarding. The platform supports thousands of brands across industries, helping them drive awareness, build credibility, and reach key audiences through trusted media channels.

Challenge

Sponsored content has become a key driver of revenue for major publishers, growing rapidly as brands look to tell richer stories in trusted environments. In 2023, sponsored content spend exceeded $13 billion globally, with continued double-digit growth expected through 2025. Despite this, the process of placing branded content remains highly manual and time-consuming. PRNews.io, a marketplace connecting brands to publisher content studios, recognized a gap in the ecosystem: its clients—premium brands with timely, high-value stories—needed a publishing partner that could provide immediate access to highly discoverable, premium news environments. Traditional content studios often required lengthy onboarding and long lead times, making it difficult for brands to capitalize on real-time opportunities or align with fast-moving news cycles.

Solution

EZ Newswire is redefining sponsored content by offering a programmatic approach to branded content publishing—automating access, reducing friction, and accelerating outcomes. This evolution positions EZ Newswire as the foundation of programmatic sponsored content: a new way for brands to control the message, timing, and outcomes of their content marketing efforts. Through our partnership with PRNews.io, clients gained access to:

Speed and simplicity: Brands can now publish sponsored content in real time, eliminating onboarding delays and editorial bottlenecks.
Premium distribution at scale: News is published in brand-safe, high-authority environments like Reuters, giving marketers confidence their stories will be seen and trusted.
Content marketing with clear ROI: With trackable links, search visibility, and instant access to strategic newsletters, PRNews.io clients can now run performance-driven sponsored content campaigns—with transparency and speed.