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Customer Story
Priceline elevates its technology narrative with EZ Newswire
Reaching new audiences with emerging B2B tech influencer Alex Kantrowitz
Results
5,000+
tech-savvy executives reached through Priceline’s Trip Intelligence Suite
33%
more social engagement compared to the industry average
#1
watched YouTube interview of an OTA enabling Priceline to reinforce its position as tech pioneer and raise its profile with a savvy new audience segment
Company Size
Enterprise
Region
North America
Use case
Audience extension
“For us, this interview is thought leadership content created in partnership with a credible source that brings complicated tech to life in a digestible and premium format. It was a great way to update Alex on Priceline's latest technology, strengthening our relationship with him and enabling us to sharpen our technology narrative.”
— Christina Bennett, Head of communications, Priceline
Meet Priceline
Priceline, part of Booking Holdings Inc. [NASDAQ: BKNG], has been helping people book travel online for 25 years. Their one-of-a-kind deals technology combines smart data with good old-fashioned negotiation to unlock major savings you won’t find anywhere else.
Challenge
Ahead of Priceline’s spring 2024 product release, the company sought to strengthen its technology narrative and reach key decision-makers in Silicon Valley and Silicon Alley. With a focus on showcasing its AI-powered innovations, Priceline needed a strategic approach to highlight the engineering and infrastructure behind its latest product capabilities.
Solution
EZ Newswire engaged its exclusive partner Big Technology, a trusted resource for a growing audience of 160,000 technologists about major technology trends and companies. Big Technology rarely covers OTAs, making it a perfect partnership. Alex tapped Priceline’s then-CTO to join him for a 30-minute deep-dive video interview to discuss the infrastructure and engineering powering Priceline’s latest product release.