Customer Story

EZ Newswire powers a transcontinental launch for digital marketing agency SalientMG

To generate visibility within the U.K. market, the digital marketing agency tapped Reuters to expand its reach to senior decision makers

Results

consecutive weeks on Google’s page 1

21,000

subscribers reached

in brand equity

Industry

Marketing & communications

Company Size

Small

Region

U.K.

Use case

Product launch

“EZ Newswire gives us the peace of mind knowing that our news will only appear in the most brand-safe and credible environments. For us, there is no more respected and credible news organization than Reuters.”

— Terri Walter, Managing Director, SalientMG

Meet SalientMG

Since 2013, tech companies such as Verizon, Etsy, Transfr, billups, Sparkfly, KERV and Rovio have relied on SalientMG to create market-differentiation and accelerate growth. A strategic marketing firm based in NYC with a team of senior marketers across North America who collaborate with clients to identify their salient points - what makes their business truly remarkable.

Challenge

SalientMG, a U.S.-based digital marketing agency for B2B technology companies, brokered a strategic partnership with a London-based partner, enabling their expansion into the U.K. and Europe. The agency needed to raise awareness about their service offering as well as the newly minted partnership to reach prospective customers.

Solution

The agency opted to publish their news in Reuters and amplified it through a 100% share of voice sponsorship in Reuters Morning Bid Europe. One of Reuters’ most popular daily email newsletters covering breaking news across the region, the sponsorship exposed SalientMG’s news to thousands of senior decision makers across a variety of industries.