Industry
Food & Beverage
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Customer Story
Building brand visibility and growing sales with EZ Newswire
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Results
220%
increase in referral traffic to website
70%
saved compared to previous influencer marketing campaign
50%
revenue increase compared to previous month
Company Size
Startup
Region
United States
Use case
Social amplification
“EZ Newswire provides disruptor brands like ours with outsized credibility by adding substance to our messaging and volume to our voice in our earliest days.”
— Sarah Mack, Founder, Vinat
Meet Vinat
As a startup in the competitive wine industry, Vinat needed to establish brand visibility, build credibility, and drive sales with a lean marketing budget. The company sought a cost-effective way to reach relevant audiences and generate impactful engagement without relying solely on traditional influencer campaigns.
Challenge
As a startup in the competitive wine industry, Vinat needed to establish brand visibility, build credibility, and drive sales with a lean marketing budget. The company sought a cost-effective way to reach relevant audiences and generate impactful engagement without relying solely on traditional influencer campaigns.
Solution
Vinat turned to EZ Newswire to publish a series of announcements that would amplify their brand presence and drive targeted traffic. By strategically distributing press releases and leveraging social media promotions, Vinat was able to expand its reach while maintaining full transparency over its budget and impact. The ability to test messaging and target key publications allowed the company to refine its marketing approach and maximize returns on investment.