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A quiet revolution is unfolding along the coast of north-central Japan, where discerning travelers are discovering Toyama, a destination that speaks to the soul of high-end, experiential travel. Nestled between the dramatic peaks of the Northern Japan Alps and the glassy waters of Toyama Bay, this once-overlooked region is emerging as record numbers of immersion-seeking travelers flock to Japan’s best-kept luxury secret, where nature, culture, craftsmanship, and serenity converge.

Toyama’s rising global profile was recently recognized by The New York Times, which included the region in its prestigious “52 Places to Go in 2025” list—an affirmation of its growing appeal to thoughtful, experience-driven travelers.

Renewed accessibility makes it easier than eager for travelers in Tokyo to glide there smoothy on the high-speed Hokuriku Shinkansen on a journey that’s just over two hours and now closer than ever for day trips or brief multi day experiences. Its location along the Shinkansen route also makes it an ideal stopover between Tokyo and Kyoto, offering a rare moment of calm and richness between two of Japan’s busiest cities.

At the heart of Toyama’s allure is its deep connection to nature. The region is famed for the Tateyama Kurobe Alpine Route, where travelers can take in panoramic views of Japan’s most majestic peaks. In contrast, the coastal plains offer some of the world’s finest seafood, including the translucent firefly squid and delicate white shrimp, served in minimalist kaiseki meals that elevate purity and seasonality to an art form. The World Heritage-listed Gokayama Gassho-style village adds another layer of cultural and scenic richness, offering a glimpse into Japan’s rural past amid stunning mountain landscapes.

Equally enchanting is Toyama’s unbroken thread of artisanal heritage across the region, glassmakers, woodworkers, and washi paper artisans welcome guests into their studios for rare, hands-on encounters. These are not staged performances, but deeply human moments of connection and learning—made possible by Toyama’s sincere, unhurried pace.

In a world increasingly saturated with over-tourism, Toyama offers a rare kind of luxury: space, silence, and soul. Here, the journey is measured not in checklists but in emotions—moments of awe, discovery, and calm. As a new wave of U.S. travelers seek meaning over materialism, Toyama is quietly answering the call.

Serenity, a blockchain data storage and security pioneer and fintech leader, and Zoniqx, experts in compliant tokenisation of real-world assets (RWAs), have entered into a groundbreaking collaboration to launch a biometric-secured tokenisation pilot in Dubai, United Arab Emirates, within the next six months.

This innovative initiative addresses critical challenges by synchronising digital tokens directly with Dubai’s land-registry title deeds, ensuring a seamless digital and legal asset ownership alignment.

The project represents the first step toward creating an interoperable financial technology bridge connecting capital markets in the U.S. and the Gulf Cooperation Council (GCC), facilitating broader adoption of blockchain-based financial solutions.

The program will leverage Zoniqx’ Dynamic Compliant Interoperable Security Tokens Protocol (DyCIST), ensuring cross-jurisdictional compliance of tokenized assets. With compliance at its core, the partnership delivers a white labeled fusion of Zoniqx’s Tokenized Asset Lifecycle Management from issuance to trading, liquidity, and yield generation, in tandem with Serenity’s decentralized data survivability protocol (DeDaSP) and biometric authentication, a comprehensive B2B real-world-service (RWS). This fusion entails a holistic ecosystem where tokenized assets are both digitally represented and actively utilized within financial services.

“There are plenty of conversations on tokenization in the RWA space, but we are yet to see an applicable utility with which the tokenized assets are used,” said Robert Boris Mofrad, co-founder and chief product officer of Serenity. “Our partnership with Zoniqx takes tokenized assets beyond RWA to a paradigm of RWS where businesses can create, distribute, and manage asset tokens on an API built on a foundation of compliance and decentralized storage.”

Headquartered in Silicon Valley and active across 20+ jurisdictions, Zoniqx has already delivered institutional-grade tokenization frameworks for billions in real-world assets spanning real estate, ESG-linked infrastructure, and alternative finance. Its flagship DyCIST protocol (ERC-7518) has emerged as the de facto compliance-aware token standard, enabling regulated issuance and cross-chain mobility of security tokens. The firm’s platform is battle-tested through large-scale implementations in the U.S., including a $1 billion AI-powered ESG data center fund, tokenized reinsurance contracts, and franchise-based sports equity programs.

“Our pilot project with Zoniqx in Dubai is the first step in addressing the gap between legal and digital ownership and bringing a 360-degree approach to RWA tokenisation for different types of asset classes,” said Venket Naga, co-founder and CEO of Serenity. “This partnership goes beyond creating an ecosystem of holistic solutions; it is a much-needed exploration for regulatory clarity that drives the tokenization space forward. Also, this specific partnership between Zoniqx and Serenity will pave the way for creating a financial bridge between the U.S. and GCC to cross-leverage their respective financial markets using the domain of RWA tokenisation.”

“Our mission is to bring institutional infrastructure and compliance into the global RWA market,” said Prasanth Kalangi, founder and CEO at Zoniqx. “This pilot is not a one-off initiative—it’s part of a larger global expansion where we’re launching dynamic tokenization environments across the Middle East, Asia-Pacific, and Latin America. Our partnership with Serenity brings together Zoniqx’s proven compliance and liquidity rails with next-gen identity protocols to build trust and utility for tokenized assets at scale.”

The system’s multi-chain interoperability and backend infrastructure, built on Serenity’s decentralized identity protocol, will be integrated with the company’s sAxess biometric card, the world’s first fingerprint-authenticated blockchain multi-function cold wallet card. This brings a platform that enables U.S. investors access to GCC assets, creating a financial bridge on top of a tech bridge between the two players.

This collaboration reflects Zoniqx’s broader strategy of integrating with best-in-class infrastructure partners like Serenity while maintaining a neutral, chain-agnostic stance. With over $50 billion in estimated tokenization pipeline and expanding presence across 25+ blockchains, Zoniqx continues to shape the regulatory, technological, and operational framework for the financial internet of the future.

About Serenity

Serenity is at the forefront of cutting-edge technology, offering innovative solutions that prioritize data privacy, storage and security in an evolving digital world. Serenity is strongly positioning itself in the world of DePIN and RWA with its own DeDaSP standards (Decentralised Data Survivability Protocol) offering data storage and survivability, with a recursive succession mechanism enabled by its own patent pending NFT technology empowered by biometrics. With a suite of secure, scalable solutions for data access, storage, and recovery, Serenity is driving the future of digital privacy, ensuring sensitive information remains protected. To learn more, visit s.technology.

About Zoniqx 

Zoniqx (pronounced "Zoh-nicks") is a global fintech leader headquartered in Silicon Valley, specializing in converting real-world assets into security tokens. It offers an interoperable, compliant infrastructure for the RWA tokenization market, enabling global liquidity and DeFi integration through its end-to-end ecosystem of SDKs and APIs. Zoniqx pioneers on-chain, fully automated RWA deployment on public, private, and hybrid chains. For more information, visit www.zoniqx.com.

To explore how Zoniqx can assist your organization in unlocking the potential of tokenized assets or to discuss potential partnerships and collaborations, visit www.zoniqx.com/contact.

MeBeBot, an artificial intelligence (AI) leader in workplace automation, today announced the launch of MeBeBot One, its next-generation AI platform. MeBeBot One takes company knowledge and uses AI to turn it into instant, accurate, and compliant answers to employee questions—while reducing the workload of internal teams within organizations.

MeBeBot One introduces Smart Search AI technology, combining retrieval-augmented generation (RAG) with MeBeBot’s proprietary AI frontier models and agentic AI. This hybrid AI approach gives organizations the flexibility to deliver prescriptive answers based on company policies or non-prescriptive responses, powered by generative AI—with built-in guardrails and human oversight.

"MeBeBot One represents a significant leap forward in AI-driven employee support," said Beth White, founder and CEO of MeBeBot. "Our new platform combines agentic AI search agents and the power of generative AI, with verified, human-in-the-loop processes. This methodology delivers precise, policy-aligned responses to employee questions, enhancing trust and efficiency within organizations." 

Key Features of MeBeBot One

• AI-powered Smart Search Agents turn content sprawl from multiple sources into accurate and consistent employee support answers.
• Prescriptive and non-prescriptive answer options for Enterprise compliance, with SOC 2 Type 2 certification and future-proofed for AI legislation.
• Human-in-the-loop controls to maintain visibility of employee feedback for real-time training.
• AI chatbot assistant installs in Microsoft Teams, Slack, and SharePoint for easy adoption and usage.
• Integrations with Microsoft One Drive, SharePoint, Google Drive, Confluence, and other content management systems (CMS) and human capital management (HCM) technologies.
• Built-in tools for AI notifications and sentiment surveys to extend value to internal communications and people data.

Coinciding with the product launch is a redesigned MeBeBot website, in collaboration with Bearly Creative, a woman-owned marketing agency. The new site features a fresh color palette, descriptions of products and integrations, simplified navigation, real-world customer outcomes, self-guided product tours, and demo videos, to help companies learn about MeBeBot One’s innovative solution.

Trusted by leading companies, such as IGT, Mozilla, and Crowd Street, MeBeBot is designed for rapid deployment and minimal IT support, with a quick time-to-value. MeBeBot One transforms search to employee support while maintaining full control over company content, mitigating risks for companies where compliance matters.

Three major AI voice agents are now fully integrated with the Zadarma cloud-based phone system, enabling businesses to use AI-powered voice assistants in their daily communications. This milestone marks the first large-scale integration of its kind in Europe.

The integration allows combining live human support with AI within Zadarma’s free virtual PBX system (Cloud PBX). Businesses can easily route calls to the appropriate AI voice agent by simply transferring the call to the corresponding extension, just like they would transfer it to a human colleague, allowing businesses to gradually delegate certain tasks to AI. Additionally, the AI agent can also transfer calls to a human team member when needed.

The AI-powered voice bot can automatically interact with customers and execute certain tasks without human agent involvement. It can also receive calls if all other agents are busy or unavailable, or be used as one of the agents, participating in a call flow.

The integration is compatible with existing PBX infrastructure, requiring no major changes to be made in the PBX configuration, and user-friendly setup guides are also available. All three AI voice agents can now be integrated with the Zadarma’s platform, supporting inbound and outbound calls, participation in call queues, handling calls during off-hours and holidays, and more.

AI-powered voice agents are made using some of the most popular chat AI platforms and businesses can choose the technology that suits their needs. Each voice agent can match a company’s communication style, objectives, and tone of voice.

One of the biggest advantages of these AI agents is their adaptability. Businesses can define the information the agent uses so that the AI agent can match the style of the brand. The setup does not require advanced technical knowledge, making AI technology accessible to businesses of all sizes.

Additionally, businesses can create dedicated agents for specific tasks—for example, one for sales inquiries and another for technical support. This flexible approach to AI integration offers greater control, improved results, and easier automation.

Integrating AI-powered voice assistants with the phone system is a major advancement for companies aiming to enhance communication without added costs. Businesses can now reduce employee workloads with just a few clicks. Adding an AI agent to the team has never been easier—what once seemed like fiction is now a reality.

HEKA, the inventor of the AI mattress and a brand owned by iFutureLab Inc., today announced it has been named “Best Overall SleepTech Solution” in the ninth annual MedTech Breakthrough Awards. The honor comes from MedTech Breakthrough, an independent market intelligence organization that recognizes top companies, technologies and products in the global digital health and medical technology market.

The 2025 MedTech Breakthrough Award recognizes the standout innovation of the HEKA AI Mattress, which integrates advanced AI technology with medical data to deliver a truly tailored healthy sleep experience. Featuring 3ms instant body and sleep position recognition, HEKA AI Mattress detects body shape, sleep posture, and pressure changes across the body zones in real time. It then tailors your sleep feel in 10ms, offering precise, adaptive support, especially for the lumbar and cervical spine, to promote spine health and deeper sleep.

The mattress adapts automatically and silently throughout the night, with no manual operation, no preset programs. It uses AI to provide ultra-quiet, real-time adjustment, relieving pressure, minimizing neural stimulation, and reducing tossing and turning for deeper, uninterrupted sleep.

The HEKA AI Mattress harnesses AI to actively adjust its full-body support in real time, especially for the shoulders and lower back, and provide the right support no matter how the sleep position changes.

The sixth-generation HEKA AI Mattress incorporates the Cloud-Motion Algorithm, including the DeepSleep BioRhythm Engine, which aligns mattress responses with natural sleep rhythms. The system evolves through OTA updates, continuously learning from real-time feedback to enhance deep sleep and deliver a cloud-like support experience.

The HEKA R&D team comprises experts from institutions such as the Stanford Center for Sleep Sciences and Medicine and iFutureLab. They are committed to enhancing human sleep quality through AI technology, sleep medicine, and spinal health research. Their goal is to deliver better mattresses and higher-quality sleep through advanced technologies. HEKA’s recognition by the MedTech Breakthrough Awards is a strong testament to its deep understanding of user needs and its innovation in intelligent sleep technology.

The MedTech Breakthrough Awards program celebrates excellence and innovation in the health and medical technology industry, recognizing the companies, products, and solutions driving meaningful progress and improving patient care. Spanning a wide range of categories such as Telehealth, Clinical Administration, Patient Engagement, Electronic Health Records (EHR), Virtual Care, Medical Devices, Medical Data & Privacy, and beyond—the awards highlight the groundbreaking work that is transforming the healthcare landscape. 

This year’s program saw a record-breaking number of nominations from leading companies and startups across more than 18 countries, showcasing the global impact and momentum of the digital healthcare industry today.

“By reducing physical stress, the HEKA AI Mattress enhances overall sleep quality while promoting a healthier spine. Traditional mattresses with fixed structures cannot adapt to the dozens of changing sleep positions through the night, therefore failing to provide sufficient support for spinal and sleep health,” said Steve Johansson, managing director, MedTech Breakthrough. “HEKA AI Mattress provides an unprecedented healthy sleep experience for users seeking high-quality sleep through autonomous feedback learning capability and all-night dynamic adaptation. Congratulations on winning the ‘Best Overall SleepTech Solution’ award!”

Additionally, the mattress is crafted from eco-friendly, skin-safe materials. Its Ultra-Quiet Air Aerodynamics System, powered by elastic smart columns, ensures whisper-quiet yet stable support, maintaining the ideal sleep environment with no noise and no disruption.

About HEKA

HEKA is a renowned brand specializing in AI-powered smart sleep and wellness solutions, integrating research and development, manufacturing, and sales.

Since inventing the AI mattress in 2013 and securing related patents in 2014, HEKA has remained at the forefront of intelligent sleep innovation. By combining artificial intelligence with sleep medicine and spinal health research, HEKA is committed to delivering truly tailored healthy sleep experiences for users worldwide.

In 2013, the HEKA team invented the AI mattress and launched its premium custom services. By 2014, the brand had obtained patents for its core technologies. In 2018, HEKA introduced its fifth-generation AI mattress, marking a major step from high-end customization to broader consumer accessibility. Today, the sixth-generation HEKA AI Mattress represents a technological leap forward, it leverages real-time body recognition, cloud-based adaptive systems, and OTA-enhanced algorithms to redefine the standards of multidimensional sleep health.

HEKA currently operates over 630 sleep centers globally, serving luxury hotels, health management centers, and households alike. Guided by the philosophy of “Making sleep blisssful,” HEKA continues to innovate and deliver smarter, healthier, and more comfortable sleep experiences to users around the world.

For more information, visit www.hekasleep.com

About MedTech Breakthrough

Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MedTech Breakthrough Awards program is devoted to honoring excellence and innovation in medical and health technology companies, products, services and people. The MedTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough healthcare and medical companies and products in categories that include Patient Experience & Engagement, Health & Fitness, Medical Devices, Clinical Administration, Connected Healthcare, Medical Data, Healthcare Cybersecurity and more.

For more information, visit medtechbreakthrough.com.

British financial entrepreneur Adam Fayed has announced a push across East and West Africa, with plans to hold multiple licenses in the region shortly.

The first license is expected to be granted within weeks.

Ugandan national and ex-Standard Chartered banker Nelson Mandela (no relation to the South African anti-apartheid activist and politician) is expected to be the managing director of the African operations.

Commenting on the news, he noted that Africa is likely to be the world's major growth engine in the coming decades, with more expatriates and wealthy individuals expected to move to the region, which incentivises getting regulations and licenses in the region.

In unrelated news, Fayed announced a strategic partnership with a new branch of MAS licensed entity, Synergy Financial Advisers. The purpose of the partnership is to assist with sales and marketing support to help grow the business, following the successful acquisition of approximately S$200 million in assets under management from Focus Wealth.

Synergy currently has about S$1.27 billion in assets under management and 350 advisers, with plans to grow rapidly in Singapore and across the wider ASEAN region.

The Principality of Monaco today officially launched the Space4Ocean Alliance (S4O) during the 2025 United Nations Ocean Conference, held in neighboring Nice, France, and co-hosted by France and Costa Rica. This is another milestone in the Principality’s growing engagement in space exploration as well as its commitment to sustainability, scientific innovation, and environmental stewardship under the leadership of His Serene Highness Prince Albert II.

This new international alliance aims to bring together space agencies, marine researchers, industry leaders and policymakers to leverage satellite technology and Earth monitoring tools to fill gaps in ocean observation and provide operational services in support of the UN’s Sustainable Development Goal 14: the conservation and sustainable use of oceans, seas and marine resources. In other words, it aims to leverage the rapid growth and advances in space technology to provide a better understanding of the oceans and enable novel sustainability solutions.

“Monaco’s tradition of scientific leadership dates back to Prince Albert I, a pioneer of oceanography and international cooperation,” said Maguy Maccario Doyle, Monaco’s Ambassador to the United States. “We strongly believe that advances in space exploration can serve the urgent mission of ocean preservation, and we are proud to join the Space4Ocean Alliance. Through this alliance, we are reaffirming our commitment to building a more resilient and sustainable future for humanity and the planet we call home.”

The Space4Ocean Alliance, initiated by France’s space agency CNES (Centre National d’Études Spatiales), is designed to foster connections and global partnerships that link space technologies with ocean stakeholders, including those in marine science, climate monitoring, maritime policy and sustainable fisheries. 

Through satellite data, predictive models, and advanced observation tools, the Space4Ocean Alliance will work to close critical gaps in ocean observation and monitoring; support countries most vulnerable to ocean and climate change impacts; promote open access to data and tools that inform decision-making and policy; build capacity through training and technology-sharing initiatives; and advance shared science to protect ocean health at both local and global scales. Members will participate in the signing of a joint declaration of interest at the UN Ocean Conference in Nice and contribute expertise through a global steering committee that will provide annual progress reports. 

HSH Prince Albert II established the Office of Space Affairs in 2021, and through a strategic partnership between Astrolab and Monaco’s Venturi Group, the Principality is currently home to the development and production of cutting-edge batteries that are part of the FLEX lunar rover and its deformable wheels are designed and produced by Venturi Lab in Switzerland. The Embassy of Monaco hosted a high-level forum featuring astronauts and scientists called “Monaco’s Leap to the Stars: Integrating High-Tech Innovations, Astronaut Perspectives, and Lunar Exploration,” on March 29, moderated by former NASA associate administrator and retired astronaut Robert “Bob” Cabana, part of the EARTH to SPACE: Arts Breaking the Sky Festival at the Kennedy Center in Washington, D.C.

In a victory for Texas plaintiffs and community safety, Will Moye, founding attorney of Moye Law Firm secured a $37.9 million jury verdict Tuesday in a case where 3M offered nothing to settle. The win came just one day after Moye helped defeat Senate Bill 30 (SB 30), a controversial tort reform measure aimed at capping civil jury awards and limiting Texans’ access to full compensation.

“This was a week where truth prevailed at the Capitol and in the courtroom. We warned the legislature that SB 30 would silence victims and their families. And on Monday, that bill died. On Tuesday, a Harris County jury sent a $37.9 million message that justice still matters in Texas,” Moye said.

Moye tried the case alongside Robert Kwok and Ryan Loya of Kwok Daniel, LLP. 

The jury found 3M and its subsidiary Teledyne Detcon responsible for selling and servicing a gas detection system that catastrophically failed during the January 2020 explosion at Watson Grinding and Manufacturing. The blast killed three people, injured many more, and destroyed hundreds of homes in Houston’s Spring Branch neighborhood. Trial evidence showed that a 3M technician had falsely certified the system as operational, despite critical alarms and sensors never being properly connected.

Before trial, 3M refused to offer even a nominal settlement. Instead, the company insisted it bore no responsibility and urged the jury to assign all blame to Watson Grinding, which filed for bankruptcy shortly after the explosion.

At one point during trial, a 3M attorney asked one of the plaintiffs, a 50-year-old Latina housekeeper whose home and health were destroyed, why she had not “just driven for Uber” to recover financially.

“That kind of corporate arrogance is exactly why we go to trial. They didn’t take the case seriously. Thankfully, the jury did,” Moye said.

With five years of pre-judgment interest, the total judgment is expected to exceed $40 million.

Frequently Asked Questions

Who is Will Moye?

Will Moye is a veteran Houston trial attorney with more than two decades of courtroom experience. He previously defended some of the world’s largest corporations before founding his own plaintiffs-only law firm in 2024.

What is the Watson Grinding explosion case?

The January 24, 2020 explosion at Watson Grinding and Manufacturing in Spring Branch killed three people and destroyed a residential neighborhood. Moye helped prove that 3M and Teledyne Detcon failed to properly install or test a gas detection system that could have prevented the blast.

What was the verdict?

A Harris County jury awarded $37.9 million to five plaintiffs. With pre-judgment interest, the award will exceed $40 million.

Why is this verdict significant?

The verdict coincided with the death of SB 30, Texas legislation aimed at reducing large jury awards. Will Moye played a direct role in defeating the bill and securing justice for his clients—all in the same week.

About Will Moye and Moye Law Firm

Will Moye is a courtroom-tested trial attorney with over 25 years of experience representing both plaintiffs and defendants. Before founding Moye Law Firm, he spent his career defending some of the nation’s largest energy companies, manufacturers, and insurers, giving him a rare, strategic understanding of how powerful corporations assess and fight legal claims.

Today, Moye uses that insider knowledge to fight for individuals and families catastrophically harmed by explosions, workplace safety failures, defective products, and corporate negligence. He has tried high-stakes cases across Texas, from major metropolitan areas like Harris and Travis Counties to smaller rural venues, earning a reputation for tough, strategic, and compassionate advocacy.

Moye is a member of the American Board of Trial Advocates (ABOTA), one of the most prestigious organizations in the legal profession, reserved for experienced trial lawyers who exhibit high personal character, integrity, and proficiency in trial advocacy.

He founded Moye Law Firm in 2024. Headquartered in Houston, it is a plaintiffs-only trial firm dedicated exclusively to catastrophic personal injury and wrongful death litigation. The firm’s mission is simple: to deliver fearless, strategic, and personalized representation to those whose lives have been shattered by preventable disasters. The firm’s attorneys bring over 80 years of combined courtroom experience, including significant backgrounds as former defense counsel for major corporations. Their unique perspectives enables the firm to anticipate defense strategies and build powerful, winning cases on behalf of injured clients. Their primary practice areas include:

• Interstate trucking accidents
• Industrial and plant explosions
• Oilfield and petrochemical accidents
• Unsafe workplaces and OSHA violations
• Product liability
• Wrongful death and catastrophic injury

For more information, visit moyefirm.com.

Exness, one of the world’s largest retail brokers, has launched its latest global brand campaign, expanding on the impact of last year’s “Born to Trade.” The new campaign dives deeper into the mindset of the modern trader—capturing the drive, focus, and emotional highs and lows that come with every trading session. 

At the campaign's core is a high-production, visually striking concept that brings to life what trading really feels like—from the anticipation before entering a position to the thrill of making the right call. It’s a fresh, high-impact take on what drives traders and what keeps them coming back.

Watch the campaign video here: https://youtu.be/jpafp6qJHkM

Alfonso Cardalda, Exness' chief marketing officer, commented, “Traders don’t just react to the markets, they live them. We understand that, for them, trading is more than a profession; it’s a calling. This campaign is built to speak directly to traders’ hearts and minds. It captures the adrenaline, drive, and mindset that define real traders while reinforcing what sets us apart: reliable performance, superior products, and a deep understanding of the trader’s world. At Exness, we know exactly what traders feel, think, and need, and with this campaign, we are connecting with our traders on a deeper level. That’s why we continue to be the broker of choice for over a million active traders worldwide.”

Driven by the insight that every trader sees themselves as part of a special breed—ambitious, bold, independent—the campaign reinforces Exness’ role as the broker for those who are Born to Trade. It highlights two foundational pillars of the brand:

• Traders as heroes: Portraying traders as heroes in an aspirational light.
• Product as an enabler: Showcasing Exness’ unmatched technology and market-leading features such as seamless withdrawals, tight and stable spreads [1], and fast execution.

From sharp visuals to immersive storytelling, everything is designed to connect with traders on a deeper level. It’s a cinematic tribute to every trader's journey–from moments of doubt to decisive actions.

With a global rollout across various channels and platforms, the campaign cements Exness’ position as the trusted broker that truly understands traders and gives them the edge they seek.

Note

1. "Best spreads" means the tightest and most stable spreads. "Most stable" refers to the lowest maximum spreads, and "tightest" refers to the tightest average spreads—offered on Exness Pro accounts—for certain instruments. These are compared to spreads across commission-free accounts of other top brokers over the specified period.

McMillan Pazdan Smith (MPS) is excited to announce the acquisition of Jumper Carter Sease (JCS), an accomplished architecture firm with a rich history of quality projects dating back to 1929.

“We’ve admired the talented JCS team’s thoughtful design process and exceptional client service for many years, and we are honored to welcome them into the MPS firm family,” said McMillan Pazdan Smith’s CEO Chad Cousins. “Our shared vision and culture are very well aligned. Together, we are focused on expanding the impact of purposeful architecture and advisory leadership for clients, communities, and campuses in the South Carolina Midlands and across the growing Southeast region.”

JCS’s portfolio includes significant projects across the state with many repeat clients, especially in the education, healthcare, civic and cultural sectors. JCS recently completed Catawba Ridge HS, Fort Mill School District (A4LE design award winner) and is currently designing the Education Center at Riverbanks Zoo and Garden.

Todd Sease and Joel Carter, founders of the firm, will continue to serve in leadership positions with MPS. “We are excited to be joining the collaborative culture of MPS, which aligns with our ongoing mission and commitment to design excellence and client-centered service and relationships,” said JCS Principal Todd Sease. Principal Joel Carter said, “This partnership expands our legacy of lasting and meaningful architecture, provides further resources and deep market expertise to serve clients, and grows and supports professional opportunities for our team.”

Saudi local authorities inaugurated an expanded, climate-controlled pedestrian walkway to prepare for the Hajj, which starts on Wednesday, June 4, 2025. This initiative aims to improve the comfort and accessibility of millions of pilgrims, including those with disabilities. Additionally, environmentalists commend the project for its innovative employment of recycled materials and dedication to sustainable infrastructure in a significant global religious hub.

According to the Roads General Authority, the cooled roads initiative has grown 82% since its launch in 2023. More than 84,000 square metres of roads in Arafat have been resurfaced using heat-reflective and recycled materials that lower surface temperatures by approximately 12°C and reflect 30–40% more sunlight during morning hours. These features help reduce urban heat island effects and provide a cooler, more comfortable experience for pilgrims in peak summer conditions.

A key aspect of the project is the use of rubberised asphalt made from recycled car tyres obtained from local landfills. Saudi Arabia discards more than 23 million used tyres each year. Transforming these tyres into road materials mitigates environmental risks, prevents the release of toxic leachates, and lowers emissions from both incineration and prolonged degradation.

The coverage of flexible rubber surfaces has increased by 33%, now totaling 16,000 square metres. The latest section stretches from Namira Mosque to Arafat Train Station, offering a softer walking surface that enhances comfort and safety, particularly for elderly pilgrims.

Additional features include a green corridor along a 1,200-metre stretch, with tree planting, air-cooling mist systems, and water fountains installed in collaboration with the local charities to improve air quality and heat relief.

A 4,000-metre pedestrian path leading to Mount Arafat has also been completed. It uses the same cooled, low-vibration paving to support individuals with disabilities and their companions.

D. Hilton Associates, a premier management consulting firm specializing in human resource solutions for credit unions, proudly celebrates its 40th anniversary, commemorating four decades of becoming one of the leading executive consulting firms in the credit union industry, recognized for its trusted leadership placements. Since its establishment, the firm has helped financial institutions across the country secure high-caliber leadership, build robust management teams, and navigate a landscape with changing technological, regulatory, and strategic demands.

“When I started D. Hilton Associates, I believed that the credit union movement deserved recruitment solutions tailored to its unique mission and culture,” David M. Hilton, founder and president of D. Hilton Associates, says. “Forty years later, I’m proud that our firm has helped shape the leadership of so many institutions and contributed to the growth of an industry that puts people first. What we’re really celebrating is decades of trust, integrity, and doing things the right way.”

D. Hilton Associates was the culmination of Hilton’s experience as a credit union CEO, having previously held executive roles at multiple credit unions and a savings bank. After being recruited into a leadership role without proper context or clarity about the challenges he would face, he recognized a gap in how executive searches were conducted in the industry. That insight became the foundation for D. Hilton Associates. Hilton created a company that understood the nuances of credit union operations, governance, and culture. This effort has helped redefine how executive placements are handled in the space.

D. Hilton Associates’ early focus was primarily in human resource consulting for credit unions, and has since expanded to include engagements in the fintech sector where operational similarities exist. The firm’s offerings include executive recruiting, compensation planning, strategic planning, retiring/retention strategies, and merger advisory. These services are crafted specifically for the senior leadership levels. Engagements are tailored to institutions’ distinct needs, from placing CEOs and senior executives to advising on complex retention strategies that strengthen leadership continuity.

The Texas-based company stands out for its vast network within the credit union industry, built over decades of service and rooted in genuine relationships. It is known for its thorough vetting process, drawing from an extensive talent pool and leveraging proprietary data to deliver candidates who are technically capable and aligned with the culture and strategic goals of their new institutions.

Leadership longevity signifies the firm’s success. Its placements remain in their roles for many years, usually becoming transformative figures in their institutions. This speaks to D. Hilton Associates’ ability to match skills, experience, values, and vision. Over the past decade, as credit unions have faced rapid advancements in technology, the company has identified and placed leaders who can drive digital innovation while preserving the community-first ethos that defines the sector.

This commitment to excellence and integrity was highlighted when D. Hilton Associates was recognized on the prestigious list of America’s Best Executive Recruiting Firms by Forbes. The accolade reflects extensive peer recognition from thousands of HR professionals, hiring managers, and job candidates who identified the company as one of the most trusted names in executive search.

Four decades after its founding, D. Hilton Associates stands as one of the pillars in the credit union industry for its track record in leadership placement as well as the relationships it has built, the standards it has set, and the legacy it continues to craft. The firm looks forward to continuing to empower credit unions by helping them find the leaders who will guide them through tomorrow’s challenges.

Unlisted, the first real estate platform focused exclusively on homes not yet for sale, today announced the launch of Airea™, the company’s next-generation Artificial Intelligence Real Estate Assistant. Airea expands Unlisted’s AI capabilities to unlock opportunities in the 95% of the housing market that is largely ignored — the homes that aren't currently listed for sale.

The four-week rollout includes three key features: Airea Smart Search, Airea Smart Script, and Airea Smart Score.

Airea Smart Search enables buyers and their agents to search for homes using natural language and see every home in the desired area — not just the homes currently for sale. Buyers can describe exactly what they want, like: “Show me homes in Dallas, Texas with four bedrooms and a pool” — and Airea instantly returns matches from the full universe of homes. Airea™ Smart Search helps users discover possibilities they wouldn’t otherwise see.

“Airea Smart Search lets buyers search the way they think,” said Sam Pro, CTO of Unlisted. “Because Unlisted considers every home, not just active listings, we needed a smarter, more scalable tool. AI is helping us process massive datasets and uncover hidden opportunities faster than ever before.”

A second key initiative, Airea Smart Script uses AI to generate detailed, engaging home descriptions for every property in the U.S. Basic public data is transformed into rich, readable narratives. Homeowners can claim their property and personalize these descriptions — making it easier than ever to tell the story of their home and perpetually attract interested buyers.

Finally, launching in July, Airea Smart Score curates a list of homes based on how well they match a user’s preferences, even though the homes are not for sale. Properties are scored and sorted to highlight the best fits, and buyers and their agents are given the option to connect with homeowners to explore real estate opportunities now or in the future.

“It’s a completely new way to view the housing market, offering more information and more possibilities,” said Katie Hill, founder and CEO of Unlisted. “AI allows us to process data at a scale that simply wasn’t possible just two years ago. Airea is a case study in how AI can expand real estate opportunities for buyers, homeowners, and the industry as a whole.”

For more information, visit UnlistedHomes.com and UnlistedHomes.com/agents.

Aircapture, a pioneer in direct air capture (DAC) technology, today announced a $50 million Series A round led by the Larsen Lam Climate Change Foundation. The investment will enable the 2025 XPrize “Carbon Removal” winner to scale operations and accelerate deployment of its modular, revenue-positive DAC systems that deliver high-purity, on-site CO₂ to food, beverage, industrial, and agricultural customers. With the financing, Aircapture offers a path to large-scale carbon capture and sequestration, positioning the company to lead the global transition to scalable, economically viable carbon removal.

Legacy DAC technologies have faced hurdles to scale, including high costs, complex infrastructure needs, and uncertain revenue models. Aircapture is breaking that mold with a commercially grounded approach that delivers immediate value. Through its modular systems, the company eliminates transportation costs, reduces carbon emissions, and insulates customers from supply constraints and market volatility that has seen CO₂ prices surge.

“This investment allows us to meet a critical, underserved need in the $70 billion industrial CO₂ market while decreasing the deployment and operational cost of large-scale carbon removal,” said Matt Atwood, founder and CEO of Aircapture. “Our model delivers high-purity atmospheric CO₂ directly at the point of use, creating immediate economic value and significantly reducing the footprint of traditional CO₂ supply chains. With this funding, we’re expanding our technology deployment, accelerating project financing and manufacturing, and continuing to reduce the cost of direct air capture—making large-scale carbon removal a global reality.”

Following its XPrize win for the Project Hajar DAC installation, which proved the technology at commercial scale for sequestration and permanent removals, Aircapture has secured multi-year contracts with major global brands, including a Fortune 100 beverage company. The company’s “CO₂ as a Service™” model generates immediate revenue while offering a resilient alternative to conventional CO₂ supply chains, which have long relied on carbon-intensive byproducts from oil & gas, ammonia or ethanol production. These legacy systems have also been vulnerable to disruption from geopolitical conflicts, rising energy prices, and complex logistics. Aircapture’s approach delivers clean, on-site CO₂, reducing risk while accelerating the shift to sustainable sourcing.

"Climate action requires scalable solutions that align carbon dioxide removal with commercial viability," said Chris Larsen, founder of the Larsen Lam Climate Change Foundation. "Aircapture's technology stands out because it delivers tangible, scalable benefits today. Their approach provides essential CO₂ for industries that depend on it daily while reducing atmospheric carbon levels. We're investing in a proven model that can scale rapidly across mature commercial markets, carbon utilization and sequestration.”

With this new funding, Aircapture will accelerate manufacturing capacity for its next-generation containerized DAC units, expand its commercial deployments across North America, Europe, and Asia, and grow its engineering and deployment teams.

Bitcoin recently surged past $100,000, pushing the total cryptocurrency market capitalization above $3 trillion, following a wave of speculative momentum triggered by geopolitical headlines. Amid the market’s meteoric rise, cloud mining platforms such as Crypto Mining Firm are seeing renewed interest from investors seeking passive income opportunities without the cost or complexity of traditional crypto mining.

Crypto Mining Firm Offers Energy-Efficient Mining

Founded in 2021 and headquartered in Preston, England, Crypto Mining Firm enables users to mine cryptocurrencies like Bitcoin and Ethereum through a cloud-based platform powered by renewable energy sources, including solar and wind. This approach helps reduce mining costs and carbon emissions while offering scalability for a global user base.

"Energy efficiency and user accessibility are central to our mission," said a company spokesperson. "We want to give everyday users the opportunity to earn through crypto with minimal effort or technical knowledge."

How Cloud Mining Works

Cloud mining allows users to rent computing power from remote data centers to mine digital currencies. This eliminates the need to purchase and maintain expensive mining equipment.

Crypto Mining Firm users can register quickly, select a mining contract suited to their investment level, and begin earning daily profits. Contracts range from $100 to $49,000, each offering a defined return on investment. Earnings begin accruing the day after purchase, with withdrawals available once the balance reaches $100.

Example Contract Options

• Classic Contract: $100 investment, $108 potential return
• Classic Contract: $4,900 investment, $6,646 potential return
• Super Contract: $49,000 investment, $102,165 potential return

Platform Features

• Global Reach: More than 9 million users worldwide
• Security: SSL encryption and insurance coverage through a major insurance provider
• Sustainable Mining: All data centers run on renewable energy
• Daily Payouts: Passive income opportunities with no service fees
• Multi-Currency Support: Supports BTC, ETH, USDT, LTC, SOL, and others
• Affiliate Program: Earn up to $3,000 in referral bonuses

Crypto Mining Firm also offers a mobile app and a user-friendly interface that makes it accessible for beginners. The platform is built to provide a stable and secure passive income experience, emphasizing transparency, simplicity and green energy solutions.

Affiliate Program Expands Earning Potential

Users can also benefit from Crypto Mining Firm’s affiliate program by referring others to the platform. Commissions can be earned even without an initial investment, with bonuses of up to $3,000 for active referrals.

To learn more, visit Crypto Mining Firm's official website at cryptominingfirm.com.

Niremia Collective, a Silicon Valley-based venture capital firm dedicated to the wellbeing technology sector, is pleased to announce that Dr. Hiroaki Kitano, Professor at Okinawa Institute of Science and Technology University (OIST), joined the firm as Senior Executive Advisor.

This strategic appointment reinforces Niremia Collective’s commitment to advancing human potential through AI, longevity, preventative health, and mental health technologies.

About Dr. Hiroaki Kitano

Dr. Kitano is globally recognized for his pioneering work in artificial intelligence and systems biology. His career spans leadership roles in academia and industry. He received the Nature Award for Creative Mentoring in Science in 2009 and was named a Fellow of the Association for the Advancement of Artificial Intelligence (AAAI) in 2021.

In addition to his academic contributions at OIST since 2011, Dr. Kitano has served as President and CEO of Sony Computer Science Laboratories (Sony CSL) and, since April 2025, as Chief Technology Fellow at Sony Group Corporation.

He is also a key advisor to leading global institutions, including:

• OECD’s Expert Group on AI Futures
• UK's expert advisory panel for the International AI Safety Report
• Japan’s AI Strategy Council
• AI Safety Institute (Japan’s Information-technology Promotion Agency)

Strengthening the Future of Human-Centered Innovation

With Dr. Kitano’s guidance, Niremia Collective will further strengthen its platform for discovering and scaling next-generation startups in wellbeing, longevity, and mental health.

In parallel, Niremia Collective is proud to co-host Human Tech Week, a global conference to be held June 14–19, 2025 in San Francisco, exploring the future of “Humans × AI × Technology.” The event explores the intersection of AI, neuroscience, wellbeing, longevity, creativity, and consciousness - bringing together bold ideas and breakthrough innovations designed to unlock human thriving in the age of exponential technology.

About Niremia Collective

Niremia Collective is a Silicon Valley-based early-stage venture capital and advisory firm focused on Human Tech. Co-founded by Naoko Okumoto and Nichol Bradford, the firm is strategically positioned to invest in the rapidly growing $8.5 trillion Wellbeing & Wellness market projected by 2027. Through deep integration with the world’s largest and most respected wellbeing and human tech ecosystem, Niremia offers proprietary access to exceptional deal flow and expert insights. Learn more at www.niremia.vc.

About Human Tech Week

Human Tech Week is a global summit dedicated to exploring how technology can expand human potential and wellbeing. Co-hosted by Niremia Collective, the event convenes pioneers across AI, neuroscience, longevity, mental health, creativity, and consciousness to reimagine a future where technology is designed to support human thriving. Through a dynamic mix of keynotes, salons, performances, and curated gatherings, Human Tech Week serves as a catalyst for cross-disciplinary collaboration and breakthrough innovation at the intersection of science, spirit, and society. Learn more at www.humantechweek.com.

FansHash, a global cloud mining platform, is launching a new service aimed at simplifying cryptocurrency mining and making passive income more accessible to everyday users. By leveraging advanced cloud technology and a worldwide network of data centers, FansHash enables users to mine leading digital assets—such as Bitcoin and Ethereum—without needing traditional bulky equipment or technical expertise.

“Our mission is to make it easy for everyone to participate in cryptocurrency mining and achieve financial independence,” a FansHash spokesperson said. “Let the platform handle the tedious process while you focus on enjoying life.”

How It Works

Getting started with FansHash is designed to be simple:

• Register: Sign up in minutes and receive welcome rewards.
• Choose a plan: Select from a range of mining packages tailored to different budgets and financial goals.
• Start earning: The platform’s automated technology handles mining operations while users track their growing earnings.

Available contract options include:

• Experience contract: $100 investment, $103 total net profit
• Classic contract: $500 investment, $545 total net profit
• Classic contract: $1,500 investment, $1,845 total net profit
• Classic contract: $5,000 investment, $7,500 total net profit
• Advanced contract: $30,000 investment, $43,500 total net profit
• Super contract: $50,000 investment, $72,500 total net profit

Why FansHash?

• No expertise required: The platform is built for both beginner and professional investors.
• Enhanced security: Military-grade encryption and enterprise-level protections secure user assets.
• Custom packages: A range of plans support diverse financial strategies.
• Global accessibility: The platform is open to users worldwide.

Start your passive income journey today. Visit www.fanshash.com to learn more and sign up.

As Turkey strengthens its global reputation in health tourism, one name consistently stands out in the field of hair transplantation: Dr. Hakan Doğanay, founder of AHD Clinic in Antalya. With more procedures performed than any other hair transplant doctor in the region, Dr. Doğanay has become a trusted name among both local and international patients seeking natural, long-lasting results.

Dr. Hakan Doğanay: A Pioneer in Hair Transplantation

Born in 1969 in Istanbul, Dr. Doğanay graduated from Selçuk University Faculty of Medicine in 1993. In 2003, he founded AHD Clinic, focusing on aesthetic medicine and hair restoration. By 2004, he obtained his official Medical Aesthetic Physician Certificate from the Turkish Ministry of Health, enabling him to offer professional hair transplant services. Since 2009, he has dedicated himself full-time to hair transplantation and has personally performed thousands of successful procedures.

AHD Clinic: Where Technology Meets Precision

AHD Clinic is one of the most reputable and technologically advanced hair transplant Turkey centers. Located in the heart of Antalya, the clinic offers a range of services including:

• FUE (Follicular Unit Extraction)
• DHI (Direct Hair Implantation)
• Unshaven hair transplants
• Eyebrow, beard, and mustache transplants
• Hair transplants for women
• Repair of failed or unnatural transplants

One of Dr. Doğanay’s biggest achievements was being among the first to apply the DHI technique in Turkey. This method, using a special implanter pen, allows hair follicles to be placed directly into the scalp without opening channels, resulting in higher density and a more natural appearance.

Recognized Worldwide

Dr. Hakan Doğanay is not just well-known in Turkey—his name is recognized globally. He is a member of several prestigious international organizations, including:

• ISHRS (International Society of Hair Restoration Surgery)
• IAHRS (International Alliance of Hair Restoration Surgeons)
• AHLA (American Hair Loss Association)

These memberships reflect his commitment to international standards and continuous improvement.

AHD Clinic also welcomes patients from countries like the UK, Germany, USA, Canada, Saudi Arabia, and the UAE. The clinic offers end-to-end service with VIP airport transfers, translation support, and luxury hotel accommodations to ensure a seamless experience for medical tourists.

Hair Transplantation for Women: A Delicate Approach

Hair loss in women can be emotionally and socially challenging. At AHD Clinic, special attention is given to female patients with procedures tailored to their needs. Using unshaven DHI, Dr. Doğanay provides natural-looking results without altering the patient’s existing hairstyle. This approach has made the clinic especially popular among women seeking discreet and effective solutions.

Beard and Body Hair Transplantation: Expanding the Possibilities

For patients who lack sufficient donor hair on the back of their scalp, Dr. Doğanay offers an advanced solution: transplanting hair from the beard or body. Since 2010, he has been using beard grafts with great success, especially for high-density restorations and scar corrections. This method has proven life-changing for many patients who were previously told they weren’t candidates for hair restoration.

Natural Results, Happy Patients

What sets AHD Clinic apart is its strong commitment to patient satisfaction and natural-looking results. The clinic’s reputation is built on thousands of successful surgeries and high referral rates. Dr. Doğanay personally evaluates each case and creates a customized treatment plan that considers the patient's age, hair type, degree of hair loss, and expectations.

He emphasizes: "Each patient is unique. That’s why we start every case with a detailed consultation and scalp analysis. We aim not just for growth, but for harmony with the patient’s natural look."

Antalya: A Health Tourism Powerhouse

Antalya, traditionally known for its stunning beaches and historical sites, is now also a hub for health tourism. AHD Clinic plays a vital role in this transformation, attracting hundreds of international patients every year. Combining world-class medical care with vacation-like amenities, the city has become an attractive destination for those seeking quality treatment with the added bonus of a Mediterranean getaway.

Beyond Hair Restoration: Education and Innovation

Dr. Hakan Doğanay doesn’t just perform procedures—he also educates. Through workshops, seminars, and publications, he shares his knowledge with younger doctors entering the field. He regularly attends international conferences to stay up to date with the latest advancements in hair transplant technology and technique.

What Patients Are Saying

Testimonials from around the world confirm the quality of AHD Clinic. Patients praise the clinic’s transparency, professionalism, and personalized approach. From YouTube vlogs to online forums, countless reviews highlight the transformative results and supportive care received under Dr. Doğanay’s supervision.

A recent patient from the UK commented: "From start to finish, the team was amazing. The results exceeded my expectations, and I got to enjoy Antalya in the process. I recommend Dr. Doğanay without hesitation."

Conclusion: The Trusted Name in Hair Transplantation

If you’re looking for a hair transplant Antalya expert with a proven track record, advanced techniques, and a global reputation, Dr. Hakan Doğanay and AHD Clinic in Antalya should be at the top of your list. With thousands of successful surgeries, innovative methods, and satisfied patients from around the world, Dr. Doğanay continues to lead the way in Turkey’s medical tourism and aesthetic excellence.

For more information or to book a consultation, visit the official website: www.ahdclinic.com

In an increasingly competitive and digital-first market, U.S. businesses are under pressure to deliver exceptional customer service without escalating operational costs. Enter Jesse Rosenthal, CEO of Loop Contact Solutions, a Manila-based outsourcing firm that is rewriting the rules of engagement by combining Filipino talent with American service expectations.

Loop Contact Solutions is not just another offshore call center—it’s a finely tuned customer engagement engine. Founded by Rosenthal with the vision of delivering U.S.-quality service from Southeast Asia, the company has grown into a trusted partner for American brands seeking efficiency, professionalism, and a customer-first mentality. Jesse Rosenthal, CEO of Loop Contact Solutions, has built the business on a simple yet powerful premise: great service doesn’t have to come with a high price tag.

Why Manila Is the New Frontier for American Customer Service

The Philippines has long been a global outsourcing powerhouse, and Manila sits at the center of this ecosystem. English fluency, cultural compatibility with the West, and a highly educated workforce make it an ideal location for customer contact operations. Rosenthal identified early on that Manila’s unique blend of empathy, hospitality, and technical skill was an untapped asset for American companies looking to outsource without compromising service quality.

By establishing Loop’s operations in Metro Manila, Rosenthal ensured proximity to a vast pool of experienced agents. These professionals are not just trained in scripts and systems—they're coached in the art of American-style service: clear communication, emotional intelligence, and proactive problem-solving.

Technology and Training: The Loop Difference

What sets Loop apart from conventional call centers is its blend of high-touch service and cutting-edge technology. Rosenthal’s background in business operations and his passion for customer experience led to a model that marries data analytics with human support. Loop’s agents are equipped with real-time dashboards, AI-assisted workflows, and quality monitoring tools that help them resolve customer issues faster and with more accuracy.

Additionally, Loop invests heavily in agent training, customizing programs to align with each client's brand voice and customer journey. This bespoke approach allows for tailored interactions that feel like extensions of the clients' in-house teams, rather than outsourced functions.

Real Returns for American Clients

Loop Contact Solutions isn’t just a customer service solution—it’s a profit center. By helping clients improve customer satisfaction, reduce churn, and boost average order values, the company delivers substantial return on investment. In one standout case, a U.S. e-commerce brand reported a 9x return on their outsourcing spend after Loop helped increase customer lifetime value through personalized support and upselling strategies.

Clients also benefit from Loop’s transparent, all-in pricing model, which eliminates the uncertainty and hidden fees often associated with offshore services. This financial clarity, combined with high performance, has made Loop a go-to partner for small to midsize businesses across the United States.

A Global Vision with a Local Feel

As Loop continues to grow, Rosenthal remains focused on quality and consistency. He believes the future of customer engagement lies in combining global efficiencies with local sensibilities—and his Manila-based team proves this every day. With Jesse Rosenthal at the helm, Loop Contact Solutions is not only redefining what outsourcing can look like, but also reshaping how Main Street America connects with its customers.

On May 30, 2025, Firstunion’s premium technology brand, PTH, officially launched the world’s first mass-produced Puff-to-Heat product—PTH MASTER—in Jakarta, Indonesia. Equipped with multiple industry-first technologies, PTH MASTER resolves long-standing pain points associated with traditional heated tobacco products, such as preheating requirements and inconsistent flavor, offering consumers a more convenient, consistent, and harm-reducing experience.

Traditional heated tobacco products typically require 15–30 seconds of preheating and cannot pause once activated, significantly limiting user experience. PTH MASTER employs a proprietary Distributed Hexa-Core Thermal Control System, using precise point-to-point heating applied directly to individual tobacco sheets. This achieves true Puff-to-Heat functionality without any preheating, allowing users to start and stop freely. Combined with HOP™ Honeycomb-Engineered Tobacco, this technology ensures peak flavor from the first puff to the last by evenly and consistently heating only the targeted tobacco area, completely addressing the traditional issue of inconsistent flavor.

PTH MASTER introduces three key technological breakthroughs, fundamentally reshaping the industry:

• Distributed Hexa-Core Thermal Control System: Featuring six independent thermal modules controlled by AI-driven algorithms, it precisely regulates temperatures, eliminating uneven heating and overheating common in traditional ring-shaped heaters.
• HOP Honeycomb-Engineered Tobacco: A pioneering tobacco sheet innovation that releases tobacco uniformly and efficiently through point-to-point heating.
• Lingxi Airflow Sensor: Responding within 30 milliseconds to user inhalation, this sensor dynamically adjusts heating intensity based on puff strength, enabling instantaneous start and pause functionality.

This triple-technology integration resolves the fundamental issues of preheating delays and declining flavor consistency.

“With PTH MASTER, we set out to redefine what heated tobacco can offer. This new puff-to-heat system eliminates preheating and delivers consistent flavor from the first puff, making the entire experience simpler, smoother, and more intuitive. It reflects our belief that real innovation starts with understanding how people live—and designing technology that fits seamlessly into their lives,” said Jack Kuai, product lead of PTH Master.

Built upon extensive consumer research, PTH MASTER redefines the user experience with a "zero-compromise design philosophy." It features dual intelligent modes—Ultra (6 strong puffs) and Eco (12 gradual puffs)—to accommodate diverse lifestyle scenarios, from fast-paced business interactions to relaxed leisure moments. Its ultra-thin micro tobacco chamber, the Tiangong Chamber, is less than 9mm thick, supporting one-handed operation while minimizing accidental activation. In terms of interaction, PTH MASTER incorporates a 0.71-inch Chrono Halo Display and over ten linear-motor tactile feedback patterns, providing real-time information such as battery status and puff count, along with intuitive operation guidance. Crafted from 100% renewable aluminum alloy and medical-grade ceramic mouthpieces, it combines premium feel with sustainability.

In terms of harm reduction, PTH MASTER significantly decreases harmful emissions through precise temperature control and optimized materials. Laboratory testing confirms that heating temperatures remain strictly below 350°C, preventing excessive harmful substance formation. Compared with conventional cigarettes, PTH MASTER achieves an average comprehensive harm reduction rate exceeding 97% [1]. Each HOP tobacco sheet contains just 120mg of tobacco, a 60% reduction compared to traditional reconstituted tobacco sheets, yet still delivers excellent first-puff satisfaction and consistent flavor. Additionally, a zero-nicotine version is available for consumers seeking non-addictive alternatives.

In appearance, PTH MASTER derives its color inspiration from Earth's 4.6-billion-year evolutionary palette, offered in three series—Master, Ultimate, and Premium—with seven color options: Master Edition Royal Vermilion; Ultimate Edition Dune White and Basalt Black; Premium Edition Misty Gray, Rosewood Brown, Dai Emerald, and Starry Blue, harmoniously blending natural beauty and advanced technology.

For flavor variety, HOP offers innovative options such as Classic Tobacco, Strong Menthol, Light Menthol, Blueberry Menthol, Clove, and zero-nicotine variants like Classic Tobacco and Blueberry Menthol. Tobacco is sourced from the world's premier regions, aged 540–720 days for optimal maturity. Master perfumers with over 20 years of experience employ exclusive blending techniques to integrate tobacco and natural essences, fully preserving the core aromatic profile and ensuring precise flavor replication.

Firstunion has specialized in heated tobacco technology for over a decade, holding more than 2,000 related patents (including over 200 international PCT patents) by Q1 2025. PTH MASTER is the culmination of efforts by a global interdisciplinary team comprising over 100 experts from materials science, structural engineering, electronics, software, tobacco science, industrial design, and automation. The team spent over three years developing hundreds of prototypes and conducting thousands of tests, finally achieving breakthroughs in instant heating and consistent flavor output, redefining industry technology standards.

As the world's first mass-produced Puff-to-Heat product, PTH has filed over 50 patent families. Leveraging Firstunion’s seven global laboratories, six intelligent manufacturing bases, and extensive R\&D capabilities, PTH aims to drive technological advancements, ushering the industry into the “no preheating” era.

Notes

1. 97% harm reduction rate based on WHO TobReg9 standard testing.
2. This product contains tobacco products; minors and non-smokers should not use it.

About PTH

Established in 2025, PTH is the world's first brand to launch Puff-to-Heat tobacco products. Its revolutionary heated tobacco product, PTH MASTER, has over 50 patent families registered across multiple countries. As Firstunion’s new premium brand, PTH embodies the group's relentless pursuit of next-generation tobacco technology. Crafted by an elite team of industry masters, it combines cutting-edge technology and artistic aesthetics, redefining standards for new tobacco technology. Explore more at www.pthmaster.com.