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July 12, 2022 8:44 AM
EDT
MARE ISLAND, CA

Affinity Creative Launches 'Build Your Buck Shack' Campaign for Shannon Family of Wines

Affinity Creative Group partnered with Shannon Family of Wines (SFW) to launch the "Build Your Buck Shack" omnichannel campaign. The campaign features a sweepstakes where one grand prize winner will have their own home bar designed by one of two renowned DIY influencers, Nate Halverson and Tayrn Whiteaker, along with a generous gift card to make it all happen. The "Build Your Buck Shack" campaign comprises digital marketing, a campaign microsite, retail and on-premise activation, influencer marketing, social media content and advertising, photography, and video.

What is a Buck Shack? The original Buck Shack was a 100-year-old hunting shack nestled deep in the vineyards of Shannon Family of Wines, located in Lake County, California. SFW remodeled and restored the weathered tin structure into a rustic bar where its team can gather after a long day working in the vineyards to unwind, share stories, and exercise bad judgment. Inspired by everything the Buck Shack represents, Buck Shack wines go hand-in-hand with close friends, good times, and no regrets.

"One key to a successful campaign is a sweepstakes that is a direct expression of the brand's personality. 'Build Your Buck Shack' offers anyone the chance to create a space in their own homes where they can gather with friends and family, and truly be themselves. The huge response shows that the chance to win your own custom-designed home bar is resonating powerfully. After all, who wouldn't want their own Buck Shack?" – Christopher Hayes, Creative Director, Affinity Creative Group.

Running through September 30, 2022, to date the omnichannel campaign and sweepstakes have garnered almost 15,000 entries and a significant increase in social media engagement, interest and followers for Shannon Family of Wines, all contributing to burgeoning awareness and enthusiasm for the Buck Shack brand and its ultra-premium, no pretense, bourbon barrel-aged wines.

"We're excited to introduce Buck Shack wines to new consumers across the country. This omnichannel campaign covers all the bases with point-of-sale support, a fun and engaging campaign microsite, incredibly talented DIY artisans and influencers like Nate and Taryn, and the sweepstakes. We're thrilled with the current results and can't wait to see what the next few months will bring." – Brett Scallan, Vice President of Marketing, Shannon Family of Wines.

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July 12, 2022 8:39 AM
EDT
New York, NY

The Newest Pet Trend- Luxury Fashion Style For You and Your Dog

Dogily is the first matching dog and human accessories brand that doesn't compromise style. With a mission to provide fashionably elevated premium silk pet accessories that are comfortable and timeless.

From its inception, Dogily has always focused on developing the highest quality matching scarf sets so people and their pets can become the most stylish duo on the block. High-end fashion is no longer limited to humans but to our four-legged friends, too. The lack of upscale petwear options in the pet industry is the reason Dogily began.

"As dog-lovers, we were tired of seeing the same cheap-quality and lower-end fashion pet accessories that didn't make us or our dog's look or feel good. We want to empower people to view pet accessories differently as something that can be high-quality and stylish," said Cindy Lee, Director of Marketing.

Dogily also puts a lot of their efforts into creating a product that is comfortable that people and their dogs will love to wear. Most pet wear brands use thick rough polyester/nylon-made pet bandanas. Concerned about the poor quality of pet accessories in the market, Dogily promised to only serve the finest quality items. This launched their debut collection made out of the luxurious and velvety-soft natural fabric — Silk, offering pet owners and their pets the softest touch.

Silk is known for its durability, it's comfortability, and so much more.

"Silk has long been one of the most luxurious fabrics available, and is known both for its beauty and its amazing benefits to your health and beauty." — MyKSilk

Another added benefit of silk, aside from being extremely soft, is that it's one of the only fabrics, when put in the wash, that doesn't shed microplastics into the environment. Making it a safer fabric for not only humans and pets, but for Mother Nature too.

Dogily takes every aspect of their business into consideration when focusing on supporting a cleaner, greener world. That's why their packaging is made with non-plastic materials in order to cause less harm to our planet. Dogily solely uses sustainable materials which are eco-friendly in production to reduce waste and pollutants.

Outside of providing new insights to the fashion world, Dogily is taking the initiative in making an impact on society and the world by partnering with i=Change to donate 1USD of every sale to women, environmental and animal projects.

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July 12, 2022 8:37 AM
EDT
Chandler, AZ

New Board Book Series "Let's Celebrate!" Commemorates Life's Everyday Moments Through Interactive Stories and Books for Infants and Toddlers

To combat the purposeless media content that today's young learners access, the latest "Let's Celebrate" board book series from MVP Kids, combines captivating entertainment with interactive activities.

The new series, recommended for toddlers ages 0-3, mirrors titles currently found in Chick-fil-A 3-and-under kids meal and includes titles that honor aspects of everyday life to be celebrated and admired with gratitude. Using sweet rhyming verse, toddlers will learn to celebrate interests such as playing, favorite foods, helping, music, and traveling. These children's interactive board books reinforce the practice of appreciation, finding joy in simple moments, and celebrating our environments and each other.  Each book contains interactive features such as lift-the-flaps, finger tracing grooves, and opportunity to engage in tummy time with a mirror.

Each "Let's Celebrate!" title features the main characters of MVP Kids® catalog, sixteen MVP Kids characters that represent a wide range of ethnic and cultural diversities. "Our MVP Kids are uniquely designed so that readers can connect and interact with characters whom they identify with most," says Megan Johnson, Author and Writing Director for the media company. The "Let's Celebrate!" series expands upon our existing catalog to create a brand new avenue for interaction between readers and our MVP Kids."  Stephanie Strouse, Creative Director & Illustrator adds, "No matter what age, regional location, or preferred activities, we want for children to be able to pick up one of our products and interact with MVP Kids in their own unique way."

MVP Kids, an Arizona-based children's media company has a mission to instill honorable character into young children through entertainment that is educational, and interactive products that reinforce healthy mentoring relationships. The company's existing catalog includes books and products for children ages 0-14, many of which are designed to be read simultaneously with beginner and experienced readers.

Beginning July 1, the new series is available for purchase on the MVP Kids website, www.mvpkids.com.

MVP Kids is a multi-media company with a mission to captivate kids of all ages with purposeful entertainment. Products support parents, caregivers, educators, coaches, and counselors to prepare kids to live responsible and meaningful lives.

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July 12, 2022 8:36 AM
EDT
Fletcher, NC

CanvasPrints.com Begins New Free 8" x 8" Custom Canvas Prints Offer

Custom printing and home decor brand CanvasPrints.com has announced a terrific new deal for everyone from new homeowners to students headed back to college this Fall. Beginning immediately, each and every 8" x 8" custom canvas print will be completely free to all customers.

Although small in stature, these square canvas prints are perfect for gift giving or capturing those big memories in any area of your home or office. Made from the same premium materials as their larger 60-inch, gallery-quality canvas prints, these mini-but-mighty (and free) prints are simply the best way to turn cherished snapshots into a physical reminder that can be displayed almost anywhere. Featuring cotton blended canvas, eco-friendly water-resistant inks, and lightweight frames, this is sure to be the best way to add some extra life & character to your decor this summer.

"No minimums, no maximum, no catch!" said Chief Marketing Officer Mary Shanahan about the exciting new offer. "Summer is the perfect time for everyone to refresh their wall art, and we want everyone to take part!" In just a few clicks turn your favorite selfie or professional photo into your own free 8" x 8" work of art. Upload your photos from your phone or computer, and have a free print of your favorite memory delivered to your doorstep.

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July 12, 2022 8:05 AM
EDT
Murrieta, CA

Davids Introduces The First Toothpaste Formulated for Both Kids and Adults

Davids Natural Toothpaste announces the launch of kids+adults premium toothpaste, packed with all of the natural goodness that Davids is known for, but enhanced with tasty watermelon and strawberry flavors that will leave your mouth feeling refreshed and clean.  This high-performance, fluoride-free toothpaste uses naturally sourced & derived ingredients to whiten teeth safely & effectively, remove plaque & freshen breath.

Bringing quality ingredients to the forefront of toothpaste is no new feat for the brand. Since 2015, Davids has been a leader in the natural oral care category that has continued to raise the industry standards. Through extensive research, Davids has discovered how to effectively remove toothpaste's toxic ingredients and replace them with naturally sourced and derived ingredients that outperform conventional toothpaste, leaving teeth exceptionally clean and fresh.

"We are so excited to bring the first kids+adults toothpaste to market. As a brand, we wanted to create the best tasting toothpaste to quench consumers' sweet tooth while adhering to our naturally driven formulas. Our chemists were tasked to create and mimic the nostalgic flavor of a classic candy, the Jolly Rancher.  Davids was inspired to create kids+adults, as it's estimated that 15% of adults purchase kids toothpastes for themselves because they don't like 'adult flavors' and now they can enjoy a mouthwatering toothpaste with none of the guilt," - Eric, Founder and CEO.

Davids kids+adults premium toothpaste retails for $9.95 on www.davids-usa.com and is available for delivery across the USA.

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July 12, 2022 8:00 AM
EDT
San Francisco, CA

Rocksbox® Launches a Bridal Jewelry Rental Membership

Rocksbox is thrilled to announce the addition of their first bridal and occasion subscription service, Bridal by Rocksbox. Specifically curated for the many events that come with a wedding, this membership offers Rocksbox's gorgeous array of statement, demi-fine and everyday jewelry plus additional elevated pieces from exclusive and designer brands such as Kendra Scott, Kate Spade New York, Lele Sadoughi, and more. From the engagement party and bridal shower to the reception and honeymoon, the bridal membership is designed to ease the process of accessorizing every wedding event leading up to, during, and after the big day by putting the latest in jewelry fashion at the member's fingertips!


"Jewelry plays such an important role in all the major milestones and events in our lives, allowing people to express themselves and feel confident. Launching Bridal by Rocksbox was a natural expansion for us to create a membership that helps brides and wedding party members feel empowered and beautiful in the accessories they choose," says Allison Vigil, President of Rocksbox. "We've hand-selected Bridal by Rocksbox's inspiring collection of designer jewelry to create the perfect solution to be stylish and confident for every occasion."

The Bridal by Rocksbox assortment gives members the opportunity to experiment with new pieces prior to the big day or simply rent styles to wear for all the festivities. Members can browse through a variety of trending and classic earrings, necklaces, bracelets, rings, and hair accessories to create a three-piece set that best matches their personal style for each occasion. Similar to the original Rocksbox subscription, the bridal box allows members to rent their set for as long as they like until they return it for a new selection. The Bridal by Rocksbox assortment will be refreshed regularly to ensure members have access to all the latest trends.

Beginning today, Bridal by Rocksbox will be available for the monthly cost of $35 with each set valued at up to $350! It's the perfect gift for yourself and your wedding party for all the occasions leading up to your big day. Rocksbox doubles as a try-before-you-buy-service for those who fall in love with a piece and wish to purchase it. They can use their $35 monthly shopping credit at a member-exclusive discounted price. Styles range from $70-$200 across all brands. For more information, please visit rocksbox.com/bridal.

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July 12, 2022 7:01 AM
EDT
Austin, TX

Celebrate National Ice Cream Day with NadaMoo!'s Dairy-Free Ice Cream

Every July, ice cream fans across the country celebrate National Ice Cream Day with their favorite creamy, delicious dessert. Thanks to NadaMoo!, this year's celebrations can be enjoyed dairy-free and guilt-free. Their ice cream is made with coconut milk and packed with nutrients and antioxidants that you can't find in other pints. This go-to vegan ice cream brand offers classic flavors like Organic Chocolate, Organic Vanilla and Organic Mint Chip, as well as new options like Chocolate Chip Cookie Dough to bring on the national celebration.

To help celebrate this year's National Ice Cream Day, NadaMoo! offers a variety of dairy-free flavors that everyone can enjoy. Even more, the brand is proudly a certified minority business enterprise and B-Corp, continuing their commitment to people and the planet. NadaMoo! remains committed to using low-impact, environmentally-friendly farming practices, and 100% sustainably-sourced sugarcane & paper-based packaging. NadaMoo!'s quality, clean-label ingredients, and rich flavors make celebrating this holiday on July 17 even sweeter!

"What makes NadaMoo! unique is the culture behind our incredible ice cream," explains NadaMoo! President and CEO Daniel Nicholson. "We started our journey as a family business and have stayed that way ever since. To this day, we embrace values that are close to our hearts like sustainability, quality ingredients and craftsmanship, and the Texan love that started it all."

Nicholson tells us a little more about what makes NadaMoo! special sharing, "Our greatest strength is the people behind NadaMoo! and the culture that they create. Everyone here is committed to making the world a better (and more delicious) place. We pride ourselves in using real ingredients to ensure that NadaMoo! can be enjoyed without having to compromise either your health or delicious flavor. All of our products are 100% non-GMO, made with non-synthetic ingredients, as well as flavored naturally without any artificial preservatives or coloring. We can maintain a clean list of ingredients, and deliver mouthwatering flavor in every pint, making NadaMoo! the perfect balance of nutritious and indulgent ice cream."

With great ingredients and even better tasting ice cream, NadaMoo!'s ice cream has been luring fans into the vegan ice cream world for over 15 years. Join in on the dairy-free festivities this National Ice Cream Day by grabbing a pint, or a few, at a store location near you or by ordering directly from their website at nadamoo.com.

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July 11, 2022 11:00 AM
EDT
Topanga, CA

Mushroom E-Commerce Startup Shroomboom Officially Debuts in an Event Dedicated to the Boom in Fungus

The mushroom e-commerce brand, Shroomboom, officially launched last weekend in its debut event. They hosted guests such as Co-founder of Google Sergey Brin, fashion icon Alana Hadid, co-founder of Brex Henrique Dubugras, actress and entrepreneur Tallulah Willis, actor Clive Standen, Luma Beauty founder Jess Hart, and many more gathered on the hills of Topanga to experience what the mushroom brand is all about.

LA's cool kids entered a mushroom wonderland where an orchestra played as they enjoyed a variation of mushroom-made foods such as burgers, bread, chips, sparkling drinks, lattes, fondue, gummies, and more. The estate's collection of eclectic decor set the scene for a trippy-like experience where people tried on plant-based footwear, and mushroom-inspired clothing while dancing to the sounds of innovative music made from actual mushrooms by DJ Magnus and Dan.

"Mushrooms are the future," said Alana Hadid. "The benefits of psilocybin are undeniable, so it's wonderful to see a brand like SHROOMBOOM gather all types of mushroom brands in one place to not only educate the world about mushrooms but to allow people to experience it for themselves."

Interactive activations were set up all around the hillside estate including whimsical insta-worthy photo moments by VIP transportation partner Autonomy founded by Scott Painter who was in attendance; Odyssey Mushroom Elixir tastings; Living Prana waffles & toppings bar featuring Noah Schnapp's TBH organic hazelnut spread; and a variety of Popadelics mushroom snack flavors. Additional vendors included brands such as MUDWTR, Fungirl Food, Akua- kelp "burgers", BREAD ARTISAN BAKERY's mushroom bread, Pop & Bottle, Pan's Mushroom Jerky, OMFG brain health gummies, Rainbo mushroom tinctures, Earth & Star, Package Free Goods, Pilgrim Soul, and AZUL chocolate. Guests sipped on specialty cocktails by King St. Vodka, Haus, and Mijenta Tequila along with an array of organic wines by Fresh Vine Wines.

Alana's clothing brand 'La Detresse' showcased their collab with Shroomboom called Summer Trip. BONBONWhims hosted beaded jewelry making and UGG showcased their new "Plant Power"  innovative plant-based shoes made with Lyocell.

Shroomboom, co-founded by Alejandra Rodriguez and Jennifer Parke collaborated with Elsewhere to bring this event to life.

"We set out to create an event where everyone could be in one space and experience the essence of what SHROOMBOOM is," said Jennifer. "This is SHROOMBOOM in real-time."

Ale's transformative experience with psilocybin after having suffered an eating disorder and Jennifer's passion for the health benefits of mushrooms brought them together to create SHROOMBOOM a wellness and lifestyle brand centered around mushroom-based innovations in beauty, health, food, fashion, sustainability, and more.

"Our mission with SHROOMBOOM is to educate the world about the power of mushrooms," said Alejandra. "We are doing this by using our magazine 'The Boom', collaborating with mission-aligned artists, thinkers, creators, brands, and offering our own shroom-based wellness and beauty products to as many people as possible!"

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July 11, 2022 9:37 AM
EDT
New Orleans, LA

PJ's Coffee Announces Sixth Annual Veteran Franchise License Giveaway

PJ's Coffee of New Orleans, the coffeehouse known for its "southern hospitality" experience, the freshest products, and better beans with superior roasting technique, has announced its annual Veteran Franchise License Giveaway, which was most recently awarded to a husband and wife team, Kyle and Jen McElhaney.

The franchise believes in brewing up small business opportunities for military veterans, who are looking to join the ever-growing $100 billion a year global coffee industry. PJ's Coffee seeks hardworking, passionate applicants who align with its core values of delivering best-in-class coffee with the highest regards to service and hospitality.

"With many of our previous veteran franchisees, we've seen a seamless transition from military life to entrepreneurship, so we started this initiative to attract like-minded individuals to our concept, and as a way of saying 'thank you for your service,'" said Ryan Stansbury, PJ's Coffee Vice President of Franchise Development. "We've found that our veteran franchisees have an extra attention to detail and level of care when it comes to how they present themselves and our brand."

In April 2022, Kyle and Jennifer executed a multi-unit option agreement to own and operate two PJ's Coffee locations within the Memphis area, with the first unit scheduled to open by the end of 2022. After that, the pair would like to introduce about a dozen locations to the tri-state area. Kyle attended the University of Mississippi ROTC and then served as an Army Officer and helicopter pilot for 8 and a half years. He piloted an AH-64 Apache Attack Helicopter, and was deployed to Jalalabad, Afghanistan in support of Operation Enduring Freedom from 2010-2011. He then spent two years in the Mississippi National Guard where he left service at the rank of Major. Kyle then became a military recruiter for Northern Kansas before going to work for ADP, and eventually opening his own businesses.

"I am incredibly fortunate to have been awarded this opportunity," said Kyle. "As coffee consumers in the community, once we tried the product, we knew there was a need for this. We're thrilled to be the ones to debut PJ's menu offerings and family-like atmosphere in Memphis."

The couple are heavily involved within their community and have owned and operated several businesses. Together, they have invested in high demand concepts throughout Memphis, including a logistics company, a full-service interior design support business and a fleet cleaning business.

The PJ's Coffee brand is passionate about giving back to the veteran community in any way it can. The company is a five-star VetFran member, proudly offering qualified veterans a 20 percent discount on the initial franchise fee.

The company also ranked No. 48 within the 2022 Fast Casual Top 100 Movers & Shakers list of innovative restaurant brands and executives shaping the fast casual segment. The judges look at profitability, growth, innovation, nimbleness and creativity. To learn more about the franchise opportunity, and to request your free franchise information booklet, please visit http://www.pjsfranchise.com.

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July 11, 2022 9:30 AM
EDT
Minneapolis, MN

Get in Bed with Blu Dot

The celebrated Minneapolis-based home furnishing and décor brand Blu Dot will debut its first complete bedding collection — a carefully curated line of sheets and bed coverings that marks a major move into the soft goods market for the company. This new collection continues the brand's quarter-century commitment to simple, fresh, modern design that is high-quality yet accessible, while also signaling a willingness to expand and engage with new audiences. Affordably priced from $125 - $325 the collection will be available starting July 11 online at bludot.com and in-stores for home delivery.

"At Blu Dot we have always offered bedroom furniture, and many of our products feature smart, cozy fabrics, so bedding seemed a natural next step. This collection fits perfectly and naturally complements our existing bedroom assortment,'" said John Christakos, co-founder and CEO of Blu Dot. "It marks a significant expansion for our brand, and one that we excitedly embrace as part of our continued twenty-five-year mission to bring original designs to as many people's homes as possible."

The new bedding line includes Blu Dot's first ever sheets in Egyptian Cotton Percale and Stone Washed Linen to an assortment of duvets, quilts, and throws. The collection's high-quality cotton and soft linens are effortlessly worn in and softer than soft, providing a laid-back vibe and luxurious comfort. Soft textures in an assortment of shades offer a wealth of possible combinations for a personalized touch.

Blu Dot's bedding collection continues the company's tradition of risk-taking when it comes to color. Rather than the traditional pastel options, the collection features bold, saturated hues that add a pop of color to any room. The textures were developed to accent the quality of the fabric through details such as Popple's textured finish or Ripple's elegant stitching details. Each piece was made in a long-standing, family-owned mill in Portugal that respects the culture's time-honored techniques while using modern technologies.

Two new sheet sets

The Egyptian Cotton "Percale Sheet Set" available in white, charcoal, loden green and grey blue
The "Stone Washed Linen Sheet Set" available in white, charcoal, loden green and grey blue

Five new duvet sets

The Egyptian Cotton "Percale Duvet Set" available in available in white, charcoal, loden green and grey blue
The "Stone Washed Linen Duvet Set" available in white, charcoal, loden green and grey blue
The cotton waffle weave "Cascade Duvet Set" available in white, charcoal, loden green and tomato
The textured linen "Popple Duvet Set" available in white, charcoal and grey blue
The 100% cotton "Kimball Stripe Duvet Set" available in white/putty, charcoal/putty and loden green/putty

Five new bed covers

The linen "Ester Quilt Set" available in charcoal, loden green, tomato and mustard
The textured, 100% cotton "Canfield Stripe Quilt Set" available in tomato and navy
The stitched linen "Ripple Coverlet Set" available in white, charcoal and grey blue
The heavy "Rainy Linen Throw" available in putty, charcoal, mustard and tomato
The heavy-knit "Marais Linen Throw" available in two color mixes

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July 11, 2022 9:30 AM
EDT
Stamford, CT

Cantu Beauty Continues Commitment to Elevate Black Female Founders, Announces Winner of Second Cantu Elevate Entrepreneur Pitch Competition

Cantu Elevate, the brand-owned initiative and entrepreneurship accelerator program from award-winning multicultural hair and skincare brand, Cantu Beauty, together with BrainTrust Founders Studio (BTFS), the beauty and wellness membership platform for Black founders, has selected the 2022 Cantu Elevate $20,000 grant winner: Ezinne Iroanya, founder and CEO of SKNMUSE, a skin and body care brand that prioritizes "elevating the beauty experience for Black women" while utilizing clean ingredients as well as clean beauty practices adopted from West Africa.

"Black founders are filled with ideas and dreams that sometimes die with them," Ezinne Iroanya, founder and CEO of SKNMUSE explains. "That is why initiatives like Cantu Elevate and BrainTrust Founders Studio are important. They provide resources for companies like mine to thrive on fertile soil."

Each founder in the competition participated in masterclasses led by Cantu and its partner agencies — BrainTrust, The Sasha Group, and Reddish — to strengthen their business and marketing acumen and subsequently grow their budding businesses. The finalists then advanced in the selection process through their engaging pitches presented live and virtually at the BTFS Founders House last weekend in New Orleans. Cantu and BTFS awarded finalists Rachel Lambo, founder of Sade Baron, and Kim Roxie, founder of Lamik Beauty, $10,000 grants, in addition to $1,000 grants to the remaining five competitors for their participation, for a total of $45,000 awarded throughout the program.

The 2022 Cantu Elevate winner Ezinne Iroanya will join Dametria Kinsley, Vice President of Global Marketing at Cantu Beauty for the BTFS B School: Business of Beauty Summit in Atlanta this October to share how her business has expanded with the support of Cantu Elevate and supporting agencies.

"Exposure is everything." says Dametria Kinsley, Vice President of Global Marketing at Cantu Beauty. "Cantu is proud to help expose Black Female Founders to the tools and resources that have helped us grow over the years.  The ultimate goal is to build better business ecosystems to support and shape the future of beauty, which is more diverse and female-led than it has ever been before."

Cantu Elevate is just one of Cantu Beauty's commitments to elevate their communities through bespoke events, programming, and both financial and intellectual resources. Last year, the brand began a multi-year relationship with nonprofit Gyrl Wonder, to support Black and Latina communities by nurturing the next generation of female leaders from curl to toe. The partnership continues this year with Gyrl Wonder's #GyrlGetHired programming, powered by Cantu.

To learn more about each Cantu Elevate finalist, follow Ezinne Iroanya (@sknmuse), Rachel Lambo (@sadebaron), and Kim Roxie (@lamikbeauty) on Instagram. Additionally, follow Cantu Beauty on Instagram, Facebook, and Twitter to learn more about the brand's full collection of products for all the styles you rock and BrainTrust Founders Studio (@btfoundersstudio) for more information on membership and programming.

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July 11, 2022 8:44 AM
EDT
SANTA BARBARA, CA

Women-run Non-profit Publisher Celebrates Anniversary with 7 New Book Releases

A normal year for the relatively young California non-profit, Seven Seas Press, includes the release of one or two new children's book titles. In year five, creativity and production expanded and exploded into an exponential number of new releases!

Hot off the press, "Makana is a Gift," by award-winning author Janet Lucy, illustrated by Alexis Cantu, is the story of a little green sea turtle's quest for identity and purpose, and an all too common life threatening encounter with a plastic bag he mistakes for a jellyfish.

In collaboration with nearby Goleta Valley Library's summer reading program themed, "Oceans of Possibilities," Seven Seas Press brings a message of hope and empowerment to children who see themselves in Makana, and also want to do their part to protect the undersea world from the perils of plastic.

Seven Seas Press has launched an Indiegogo fundraiser to gift 400 books to the children participating in the library's Summer Reading Program at the "Summer Splash" event. Seven Seas Press and the Goleta Valley Library share a passion for children's books, and the power of public libraries to reach young readers.

Seven Seas Press Executive Director, Erika Romer says, "With 'Makana is a Gift' we hope to inspire a new generation of readers to become curious about the ocean and its inhabitants, and most importantly that children and their families become passionate about helping to protect our oceans."

Seven Seas Press's fundraiser will run through July. Books may also be purchased while donating books through the campaign.  See link below for more information:
https://igg.me/at/makana

Marcos Martinez, City of Goleta Spanish Engagement Specialist and translator of the bilingual "Makana es un Regalo" says, "Literacy isn't just important, it's transformative."

"Makana is a Gift" is endorsed by Mary J. Donohue, Ph.D., Marine Biologist and Ocean Plastics Expert, University of Hawai'i at Mānoa:

"An undersea fable of self-discovery, punctuated by the tragedy of ocean plastic pollution, all set against a backdrop of beloved ocean creatures rendered in extraordinary watery splendor."

Author Janet Lucy says, "'Makana is a Gift' offers timely themes of identity and belonging to explore with children, as well as the call to ocean conservation. May we all play a part in protecting these magnificent, magical ocean creatures."

Coming this fall, more new releases:

  • "The Crazy Old Maid ~ And How She Became Known as Flora, the Quite Sane, Age Defying Domestic Goddess" and the bilingual "La Solterona Loca," a children's book with themes of living simply and treating others with respect;

  • The Ukrainian/English version of the classic "The Three Sunflowers," a sweet garden allegory that offers support and inner peace for children living in challenging times;

  • In honor of the 20th anniversary of  the publication of "Moon Mother, Moon Daughter - Myths and Rituals that Celebrate a Girl's Coming-of-Age," the release of the companion "Moon Circles Facilitator's Guide" along with a Journal.

www.sevenseaspress.org

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July 11, 2022 8:35 AM
EDT
TOLEDO, OH

WILLY'S INC. Named to Inc. Magazine's Vet100 List

WILLY'S INC. has been named to annual Vet100 list—a compilation of the nation's fastest growing veteran-owned or veteran-operated businesses. The ranking, created in partnership with Inc. magazine and Syracuse University's Institute for Veterans and Military Families (IVMF), was born out of the iconic Inc. 5000 list of the fastest-growing private companies based in the U.S.

Both distinctions are considered hallmarks of entrepreneurial success. Originally established as the Vet50 list, the list was expanded in 2020 to include 100 veteran-owned or veteran-operated businesses in acknowledgement of the growing culture and success of veteran entrepreneurs.

"It is truly an honor to be included in such an elite list of companies from a broad range of industries." says Dave Cole, Willy's Inc.'s Chief Operating Officer. "The last few years have been a struggle for many small businesses. Because of the efforts of a great team and a lot of hard work, Willy's is emerging as a strong company, receiving this award is recognition of that great teamwork!"

Willy's Inc. is a family-owned, refrigerated salsa company that produces Willy's Fresh Salsa in seven delicious flavors. Available in more than 10,000 stores across the nation, Willy's is one of the top five refrigerated salsa companies in the country. During the pandemic Willy's has managed to fill all its customers' orders on-time and in-full despite the labor and supply chain issues many businesses have been experiencing.

"Economic prosperity is so important to so many aspects of American life, from home and main street to even our standing in the world," says Scott Omelianuk, Inc.'s Editor in Chief. "Given that prosperity is driven by small business, and given, we now know, the impact Veteran founders have on that small business, we can only continue to recognize them and say, again, thank you for your service."

"All veteran entrepreneurs bring a unique set of proven skills and knowledge to the business world as a result of their military service," said Mike Haynie, Syracuse University Vice Chancellor and IVMF Founder and Executive Director. "This year's list reflects the grit and resilience veterans demonstrate every day, logging enormous growth amid a dynamically challenging business environment. Our partnership with Inc. magazine is critical to highlighting the success of these veteran-owned businesses."

Vet100 honorees will be formally recognized during the Vet100 Dinner and Awards Ceremony at IVMF's Veteran Entrepreneurship Success Summit in Washington, DC. For more information on the Inc. Vet100 list, visit: https://ivmf.syracuse.edu/Vet100/

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July 11, 2022 8:08 AM
EDT
Collingswood, NJ

Brody's Crafted Cocktails Now Available in Foodland Stores Across Hawaii

Brody's Crafted Cocktails, a line of ready-to-serve craft-style bottled cocktails, has announced it has expanded distribution into Hawaii and available exclusively at Foodland locations, in partnership with Republic National Distributing Company (RNDC of Hawaii), one of the largest wholesale distributors of spirits, wine and beer in the United States. This mission-based beverage brand offers a unique line of ready-to-serve premium spirits based bottled cocktails — perfect for home entertaining, vacationing or serving at your weekend tailgate.

"We are excited to share our amazing, award-winning cocktails with Foodland consumers and support local animal shelters by contributing up to 5% of proceeds to these worthwhile causes.  Each unique flavor is the perfect choice for authentic craft cocktails at home or on the go and there is really nothing else like it on the market," shares Brody's co-founder Cristy Neunson. "To be able to secure interest this quickly from another important market in Hawaii is a huge opportunity for us, and we are excited to work with RNDC to distribute our products across the state of Hawaii."

These expertly blended cocktails are best enjoyed chilled; topped with champagne, sparkling wine, club soda, tonic or ginger beer, and are available in five flavors in Foodland stores across the state:

  • Air Mail -- rum infused with rich honey, bright lime and earthy aromatic bitters
  • Minted Mule -- a minty mingle of vodka and spicy ginger with a splash of lime
  • Touch of Grey -- a bittersweet blend of gin, black tea, bergamot, black raspberry and honey
  • French 75 -- notes of bright juniper gin with a tart lemon kiss and a lingering licorice finish
  • Black Orchid -- a fresh bouquet of vodka, fruit and flowers, featuring black raspberry, citrus and violet

Expansion has been impressive for a brand that just launched in May of 2021. It has already received high praise from both the consumer judged SIP Awards (including an innovation award from SIP Awards for their Minted Mule offering), the 12th annual New York International Spirits Competition (NYISC), and most recently, the 2022 San Francisco World Spirits Competition. Additionally, the brand was a top 10 finalist in BevNet's first annual Cocktail Showdown pitch competition in 2021.

Brody's cocktails are available in 375 ml bottles, serve up to five cocktails each and vary in proof (16 - 25% alc/vol). In addition to the Hawaii expansion, Brody's is currently retailed in the Greater Philadelphia area, New Jersey, Connecticut, New York, California, Florida, and to 31 states via their eCommerce platform with a suggested retail price of $12.99-$14.99 per bottle.

For more information on Brody's, availability or to purchase online, visit www.drinkbrodys.com. Please direct all media inquiries to Cristy Neunson (pr@drinkbrodys.com).

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July 8, 2022 4:36 PM
EDT
Brevard, NC

Cermount's Supplements and Food Packaging Brand Expansion Promotes Pride and Purpose

Cermount, recognized for its SQF level dietary supplements and dry foods packaging services, offers quality-centered contract manufacturing while employing an all-inclusive and mission-driven workforce. Along with its parent company, Transylvania Vocational Services (TVS), and ongoing contracts with the US Government for food banks and the US Military, Cermount has continued to thrive and expand its private label food manufacturing and supplements business during these last two years.

Cermount is invested in the future with a current facility upgrade and line expansion. New vertical and horizontal form-fill-and seal equipment, additional filling lines, and a high-speed Bosch encapsulation machine are just a few of the recent investments.  Additional square footage was added to accommodate new growth and dedicated line space for dietary supplements blending, encapsulation, bottling, and powder filling opportunities.

"Cermount plans to continue to expand our facility and capabilities to accommodate the growing needs of our customers and the market," said VP of Business Development and Marketing Beth Rich. "We also have exciting new capabilities planned for the upcoming year—such as single serve cups, different pack sizes and styles, and additional material offerings. We have been fortunate that our recent growth has allowed for us to make these types of investments back into our organization."

Cermount is flexible with a variety of packaging options, production run sizes, and an overall ease of market entry. The R&D Team can assist new customers with custom food development or simply enhance a current formula.  Overall, Cermount is responsive, easy to work with, and there to help meet the start-to-finish manufacturing needs of most any project requirements.  

"Certified Quality. Trusted Service," the Cermount motto, is built on the mission of its parent company, Transylvania Vocational Services (TVS), providing competitive employment to adults with disabilities for over 50 years.  TVS has a state-of-the-art dry food manufacturing facility fulfilling contracts for the federal government.  Cermount's new capabilities and expansion combined with TVS's mission and expertise make for a winning combination and why both are trusted and respected by industry partners.  By "manufacturing with a mission" these organizations work to enhance the dignity and quality of life of individuals with disabilities and barriers to employment. For more information visit www.cermount.com.

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July 8, 2022 4:09 PM
EDT
Boca Raton, FL

The Pulte Family Announces New California Investment in AtticMan Heating and Air Conditioning

The Pulte Family, known in homebuilding for Bill Pulte's experience inside of Pulte Homes now PulteGroup Inc, recently invested in Sacramento, California's leading home services company, AtticMan Heating & Air Conditioning.

This latest acquisition now takes The Pulte Family's individual platforms from the East Coast to the Southwest and now to the West Coast.

"Mario Lopez, the Founder of AtticMan, isn't afraid of hard work and can be found in the trenches with his team when they need a helping hand. These "muddy boots" qualities attracted The Pulte Family to AtticMan," said Bill Pulte, CEO of Pulte Capital and Former Director of PulteGroup Inc.

"These qualities mirror the principles that PulteGroup Founder and Patriarch of The Pulte Family, William J. Pulte (1932-2018), used to build Pulte Homes now PulteGroup Inc. With such a great start already, we feel that AtticMan will have no problems implementing parts of The Pulte Plan that William J. Pulte created as playbook to running a successful business," said a spokesperson for The Pulte Family

"We are excited to be partnered with The Pulte Family. This partnership will take AtticMan to the next level and will offer a tremendous financial and learning opportunity for all of our employees. We are looking forward to continuing to provide the best service in Sacramento and expanding our business alongside The Pulte Family," said Mario Lopez, Founder of AtticMan Heating and Air Conditioning.

The Pulte Family may or may not disclose its sale of these securities and reserves the right to acquire more or dispose of said securities without notification.

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July 8, 2022 3:08 PM
EDT
New York, NY

Hypercube Launches with "Chrysanthemum: The Heart-Centered Drop"

The NFT minting platform Hypercube is pleased to announce its public launch with Chrysanthemum: The Heart-Centered Drop. Founded by tech entrepreneur Ryan Junee and a team of generative art enthusiasts in 2021, Hypercube is a minting platform for complex, on-chain art projects. Committed to innovation and inclusivity on the blockchain, the platform is excited to partner with artists venturing into the digital space from diverse backgrounds. Beyond the traditional "cube" of galleries and institutions, Hypercube bridges the gap between fine art and the rapidly evolving landscape of technologically-engaged art. The artists on Hypercube are pushing the boundaries of technology and pioneering a new genre of art, powered by the advanced infrastructure of the platform and its expert team.

For its inaugural drop, Hypercube collaborated with Luminance and TRIPP to turn generative art into regenerative sustainability. Chrysanthemum: The Heart-Centered Drop is the first collection of generative, biometric, non-fungible tokens (NFTs) which incorporate biofeedback to guide breathing and support wellness. Created in partnership with TRIPP, the fastest-growing XR wellness platform, and the design studio, Luminance, the collection of biometric NFTs will be minted on Hypercube's platform. The joint launch offers an invitation for collectors to merge the body, mind, heart, and breath together in harmony. The project is on a mission to drive global connection through shared intention, attention, and breath, with 10% of the proceeds going toward regenerative farming projects.

Chrysanthemum: The Heart-Centered Drop is designed by Daniel Friedman of Luminance with sound design by David Starfire of TRIPP. An edition of 1,440 NFTs (representing the total number of minutes we have in a day and an implicit reminder to be as present, healthy, and inspired as possible during that time) are available for minting at a price of 0.25 ETH. The collection leverages science and research-backed biofeedback to support interactive, meditative experiences. This genesis collection allows collectors to access an immersive web & IRL audio-visual biofeedback journey guided by their own hearts. After pairing with a Bluetooth heart rate monitor, the colors and patterns of the Chrysanthemum NFT respond in real time. For further immersion, collectors can enable audio feedback to listen to sound frequencies generated by their own heartbeats, with a sound and music library provided by GRAMMY-nominated artists, for a unique experience with every session.

To learn more about Hypercube, and to mint your own Chrysanthemum, visit https://hypercube.art/chrysanthemum

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July 8, 2022 11:28 AM
EDT
San Diego, CA

Innovision Marketing Group Launches New Hispanic Division - Innovision Español to Underserved Hispanic Market

In their continued efforts in emerging as a national advertising agency, San Diego-based InnoVision Marketing Group has launched InnoVision Español, adding to their portfolio of in-house services that include digital media, traditional media, web development, design, public relations, film production and more.

InnoVision Español will serve businesses and brands wanting to reach the Hispanic community and Hispanic-oriented clients and companies.

An important and valuable sector of the entire country and San Diego County, the Hispanic team at InnoVision is representative of this community, which makes up a very large percentage of San Diego County.

Hispanic consumers remain an underserved demographic for many marketers. Given that the population of Hispanics in the US is 18.7% in 2020, and around 34% in San Diego, only 6% of overall industry investment is spent toward the Hispanic community, per the Hispanic Marketing Council.

"Many of our team members are either native Mexicans, Mexican Americans or from South America. Spanish is their first language. In fact, our two longest-tenured members are spearheading the new Hispanic division – Giselle Campos, our senior vice president, and senior creative director and Jose Carrillo, our senior vice president and executive art director. There's an art to marketing to the Hispanic community and Giselle and Jose not only understand it, they've mastered it," says Ric Militi, CEO and Executive Creative Director of InnoVision Marketing Group.

"Marketing to any specific ethnic group is very different from marketing to the English-speaking population. Considerations must include accurate colloquial translation of the message, slang usage, improper insinuations, values and much more. Our Hispanic team at InnoVision are part of the Hispanic community, so the messaging is much more authentic," he says.

"Growing up in a Mexican-American household, I have witnessed first-hand what it's like to not see your culture or language represented in advertising and the impact that lack of connection can have on an audience. It is important to me to create narratives that the Hispanic market can connect with and actually make sense based on how the message is being delivered. Serving ads to the Hispanic community that have been run through Google Translate, have subtitles, or are just replicas of the English messaging is just not enough anymore. I'm so excited to bring this authenticity to the Hispanic marketing mix," says Giselle Campos, Sr. Vice President/Sr. Creative Director of InnoVision Marketing Group.

InnoVision has been executing Hispanic campaigns for clients such as Palomar Health, Penske Automotive, Valley View Casino and Fresh Start Surgical Gifts for several years now, so formalizing the division was only a matter of time. This opens up the opportunity for the company to serve an even larger audience of thriving Hispanic businesses that make up a large part of the San Diego community and more importantly, bring them to light.

Representing brands in multiple categories including airports, automotive, fast-casual dining, food & beverage, healthcare, soft drinks, casinos, tribal government, economic development and nonprofit, the agency serves clients across the US.

To learn more about InnoVision Español, please click here or contact Bianca Kasawdish at bianca@teaminnovision.com.

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July 8, 2022 11:00 AM
EDT
NEW YORK, NY

Virgo PR Named Agency of Record for TRUiC

Virgo PR, a New York based agency that creates campaigns that draw attention and attracts audiences, has been appointed to work with Hero Collective as the agency continues to expand its clientele. Hero Collective is a powerhouse when it comes to turning brands into heroes, making it one of the fastest-growing black-owned social media marketing agencies in America. Virgo has already placed stories for Hero in Digiday, AdAge, Campaign US along with executing a media event at Cannes Lions.

The company breaks through the mold of a typical creative partner by focusing its approach on the "power of UN." The unexpected, uncompromising, and unforgettable aspects of their campaigns leave an underlying, yet lingering, call to action for change. Its emphasis on igniting cultural and social change, while simultaneously driving business growth and revenue, has given the agency a competitive edge in the advertising space.

"Joe and his team have done extraordinary things for not only their clients but the industry overall," said Mike Paffmann, CEO of Virgo PR. "We're going to keep highlighting in the media all the innovative work Hero is doing alongside being a driver of change in the space."

For more information on the partnership or to see more of Virgo PR's work, please visit https://virgo-pr.com/.

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July 7, 2022 12:57 PM
EDT
Yakima, DC

Sweet Northwest Cherries Are in Season Now

Fresh Northwest-grown sweet cherries are available now in produce sections from coast to coast. This delicious summertime superfruit is sweet, juicy and packed with nutrients that support better health. From keeping pain at bay with anti-inflammatory properties to helping reduce stress and improve sleep, sweet cherries are a healthy grab-and-go snack for consumers of all ages.

"It's been a long spring for our growers, but harvest has finally arrived" said B.J. Thurlby, president of the Northwest Cherry Growers. "Fortunately, the long, cool spring gave our cherries ample time to plump up, resulting in large, dark, extra-sweet cherries that have that great light crunch as you bite into them."

Sweet cherries are loaded with anthocyanins, a polyphenolic compound that gives the fruit their deep, dark color from skin to pit and has also been shown to reduce inflammation, which may be a contributing factor to diseases such as arthritis, cancer and diabetes. Northwest sweet cherries are also a low-glycemic snack for those watching their blood sugars at home or on the go. Studies indicate that sweet cherries release glucose slowly and evenly, allowing blood sugar levels to stay steady longer.

"With grocery costs on the rise, foods that satisfy your tastebuds and fuel your health are key to cost-conscience purchasing," said Kelly Pritchett, Ph.D., RDN, CSSD, assistant professor at Central Washington University. "Sweet cherries are one of my favorite summertime fruits for exactly that reason. They're delicious, nutrient-dense and a safe crowd-pleaser for all ages."

Sweet cherries are a versatile fresh fruit — eat them by the handful, fold them into a salad, blend them in a smoothie or mix them in your favorite salsa. Their dietary advantages can also be tapped year-round when cherries are frozen, dried, canned or even pickled.

Northwest-grown cherries are harvested by more than 2,000 growers across Washington, Oregon, Idaho, Utah and Montana who together make up almost all of the cherries you find in stores from midJune through early September. This year, a snowfall during cherry bloom significantly reduced and delayed the crop, but thankfully the remaining fruit is all the better for the reduced competition on the trees.  More information about Northwest cherries — including recipes, canning ideas, health tips and more — is available by following the Northwest Cherry Growers on Facebook, Instagram, Pinterest and Twitter, and at nwcherries.com. For more information about the health benefits of sweet cherries, visit nwcherries.com/sweethealth.

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