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Buzzkill, a breakthrough non-alcoholic wine brand, announced the launch of their debut offering – an alcohol-removed classic Sauvignon Blanc with notes of lemongrass, passionfruit, and citrus undertones. Crafted by a renowned in-house winemaker, Buzzkill is made with real California grapes that are harvested, crushed, and fermented locally. The wine is then gently heated to remove the alcohol, preserving the vibrant acidity and thirst-quenching properties.

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The past two years have seen a surge in the popularity of non-alcoholic beverages. Consumers are demanding new alternatives particularly in the wine segment, and modern technology has made it possible to develop high quality products without sacrificing taste and authenticity.

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Beyond the credibility of the liquid, Buzzkill empowers people to embrace alcohol moderation through a bold, unapologetic brand ethos. When developing the company's mission, Founder and CEO Molly Fedick set out to create a brand that defied conventions, appealed to the Genzennial consumer, and encouraged consumers to feel confident in their decision to not drink alcohol.

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"We decided to embrace being a total Buzzkill," said Fedick. "Younger consumers are a major influence in the move to moderation, and we saw an opportunity to reflect their attitude of acceptance and rebel against current brand archetypes in a refreshingly real way."

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Previously serving as Creative Director of dating app Hinge, Fedick is known for unconventional marketing and a bold approach. To bring the concept to life, Fedick tapped strategic design agency Thirst Craft, whose work for Brooklyn Brewery and Boston Beer Company fueled their recent rise to prominence.

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Matt Burns, Creative Director and Co-Founder of Thirst said, "Our goal was to craft an identity and shelf presence that would immediately set the brand apart from its peers in the category. To us, naming the brand "Buzzkill" was a bold move that called for embracing the stereotype, turning its meaning on its head, and leaning into a rebellious and fun persona in the development of the brand. These would become ownable hallmarks to make evident across the entire brand experience."

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Drawing from her prior accomplishments as a master meme marketer, having built campaigns for Hinge, Budweiser and Dunkin', Fedick expects social media to play a key role in brand discovery for Buzzkill. "I don't know of a medium that's more organically integrated into customer's lives than meme marketing. It's an incredibly potent touchpoint to build awareness and relatability."

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Buzzkill is available for purchase at www.buzzkillwines.com and www.Boisson.nyc.

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EZ Newswire
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Certified-organic mattress and bedding manufacturer Naturepedic has been awarded the Real Leaders®️ Eco Innovation Award distinction for its Organic, Non-Toxic Bedding for Infants and its consistent work with environmental organizations to advocate for the elimination of toxic chemicals from consumer products and the environment. The annual award celebrates companies' achievement in environmental impact.

For almost 20 years, Naturepedic has been on a mission to protect families through safer, healthier organic-based products that protect lives through safer, healthier sleep and generate a positive impact on the environment. Through advocacy about the need to eliminate toxic chemicals and materials in the environment and everyday products, Naturepedic has been a fervent proponent of initiatives to prevent the use of hazardous chemicals and implement higher industry standards.

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"To be included in this group of values-aligned companies for driving environmental and social impact is a great honor that we receive with excitement," said Arin Schultz, Senior Director of Sales and Marketing for Naturepedic. Schultz added, "This recognition makes us even more determined to continue the work we have been doing since the very beginning and inspires us to relentlessly keep pursuing higher standards of sustainable practices particularly when it comes to the most vulnerable – babies and children."

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As leaders of the sustainable mattress revolution, Naturepedic works hand-in-hand with various organizations, third-parties, and NGOs to garner a 360-degree understanding of the sustainability issues around the mattress industry. With a focus on cutting down on waste and energy use, meeting and exceeding the most stringent, reputable third-party certifications in the marketplace, and participating in environmental advocacy groups, the company is fully committed to eliminating toxic chemicals from sleep products and replacing them with natural and organic materials.

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Naturepedic's accomplishments have kept coming. In early 2022, they joined the nonprofit Health Product Declaration® (HPD) Collaborative to empower product manufacturers and AECO (Architecture, Engineering, Construction, and Operation) practitioners with easy access to detailed information about product materials used by the public. Also, it continued reinforcing its "ditch the chemicals" campaign during National Cancer Prevention Awareness Month to highlight businesses' direct role in influencing non-hereditary childhood cancer. Additionally, they were the first certified non-food organic product to complete the Organic Fraud Prevention Plan for the Organic Trade Association and have donated over $200,000 to approved nonprofits dedicated to environmental causes through 1% For the Planet. Most recently, Naturepedic's EOS® Classic Organic Mattress received an esteemed award for its customizable design and personalized sleep options from Good Housekeeping 2022 Bedding Awards.

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All Naturepedic mattress products for babies, kids, and adults, are GOTS-certified organic and certified non-toxic by MADE SAFE. They are also certified to the GREENGUARD Gold and UL Formaldehyde-Free standards and eliminate questionable materials and chemicals found in most conventional mattresses while meeting and exceeding the highest level of certifications available in the marketplace. All Naturepedic products meet organic and non-toxic standards.

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For media inquiries, please contact Giselle Chollett at giselle@adinnyc.com or 917.386.7116

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EZ Newswire
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Launching today, meet OLEHENRIKSEN's NEW and UPGRADED Banana Bright+ Eye Crème! Inspired by the makeup artist must-have, banana powder, and their original Banana Bright Eye Crème, OLEHENRIKSEN introduces the NEW powerhouse BANANA BRIGHT+ EYE CRÈME to deliver even better results—including instant AND all-day brightening, a visible boost in skin elasticity, increased hydration by 70%* and improved concealer wear.

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In 2017, Banana Bright Eye Crème burst onto the scene, changing the OLEHENRIKSEN brand forever and turning heads as the #1 best-selling eye cream at Sephora since its launch. Moving into 2022, OLEHENRIKSEN expands upon the brand's most iconic innovation, and evolves Banana Bright Eye Crème into a next generation eye cream: Banana Bright+ Eye Crème.

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"We are so excited to introduce the new and improved Banana Bright+ Eye Crème to our loyal fans and hope this new innovation speaks to an even wider consumer audience," says Ole Henriksen, Founder of OLEHENRIKSEN. "By taking our tried-and-true product and fortifying it with even more effective ingredients for even stronger results, we know consumers will see brighter and better skin they can be proud of."

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OLEHENRIKEN sought new advances in vitamin C technology and updated the formula to help deliver better AND brighter results. The new vegan and fragrance-free formula is made with 3 powerhouse forms of vitamin C, including a highly stable vitamin C complex with REAL gold for enhanced brightening and elasticity.

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Banana Bright+ Eye Crème is your new go-to, all-in-one brightening eye cream for incredible instant and overtime benefits:

• 29% BRIGHTER UNDER EYES*
• 40% REDUCTION IN CROWS FEET*
• 27% SMOOTHER UNDER EYES*
• IMPROVES + EXTENDS MAKEUP WEAR

*In an 8-week clinical study on 38 people

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Our #1 eye cream is now even better and brighter! Packed with a trio of brightening powerhouses that tackle dark circles and firm skin, the Banana Bright+ Eye Crème will have you 'C-ing' brightness from morning to night!

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KEY INGREDIENTS:
    • 3 POWERHOUSE FORMS OF VITAMIN C THAT WORK TOGETHER TO BRIGHTEN, VISIBLY REDUCE DARK CIRCLES + BOOST ELASTICITY, WHILE DEFENDING SKIN AGAINST POLLUTION
         ° GOLD COMPLEXED VITAMIN C: ascorbic acid (aka pure vitamin C) and super-antioxidant glutathione combine with real gold to create a highly stable, water-soluble complex that improves delivery of vitamin C to surface layer of your skin
         ° 3-O-ETHYL ASCORBIC ACID: a potent, water-soluble vitamin c derivative with superior stability and antioxidant capacity
         ° TETRAHEXYLDECYL (THD) ASCORBATE: an extremely stable, oil-soluble form of vitamin C that pairs well with other types of vitamin C
    • BIOFLAVONOIDS: citrus, plant-based antioxidant compounds—extracted from fruits like grapefruit and mandarin—that defend against harmful free radicals
    • BANANA-POWDER INSPIRED PIGMENTS: light-reflecting pigments that instantly illuminate skin
    • NOW VEGAN AND FRAGRANCE FREE

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CLAIMS:
*Based on an 8-week clinical study conducted on 38 people
    • BRIGHTENS INSTANTLY, ALL DAY & OVER TIME
         ° 20% brighter under eyes after 4 weeks*
         ° 29% brighter under eyes after 8 weeks*
    • HYDRATES INSTANTLY & ALL DAY
        ° Instantly 70% more hydrated
    • REDUCES THE LOOK OF DARK CIRCLES, FINE LINES & WRINKLES
         ° Instantly targets fine lines & wrinkles
         ° 40% reduction in crow's feet after 8 weeks*
    • IMPROVES CONCEALER WEAR & CREASE-RESISTANT
    • INSTANTLY SMOOTHES SKIN
         ° 27% smoother in 8 weeks
    • IMPROVES ELASTICITY INSTANTLY, ALL DAY & OVER TIME
    • FRAGRANCE-FREE, VEGAN

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Wakeup and makeup to get your day started with Banana Bright+ Eye Crème. Dab the formula under the eye to make dark circles disappear, reduce fine lines and inflammation and improve all-day makeup wear.

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OLEHENRIKSEN Banana Bright+ Eye Crème ($42) will be available on OLEHENRIKSEN.com and Sephora.com on July 19, 2022 and in-store in SEPHORA on July 22, 2022.

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EZ Newswire
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Picwell is excited to announce today the launch of the newest version of its innovative benefits decision support solution, Picwell DX. This updated version provides many improvements, enabling employees to better understand and select their health care benefits during enrollment periods.

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Some of the key updates include:

• More intuitive user interface with easier navigation
• Streamlined benefits education and guidance
• Personalized recommendations for supplemental benefits, based on selected medical plan
• Expanded web accessibility/ADA compliance
• Upgraded mobile experience

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"Our main priority has always been to make health care benefits easy to understand. With these updates, we are confident that Picwell users will find the process of benefits selection to be even smoother, more informative, and less time consuming," said Brian Morgan, President, Picwell. " Picwell users will be able to choose their benefits in just a few clicks, so they can complete benefits enrollment being confident they have chosen the best benefits for themselves and their families."

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With Picwell DX, users are able to learn more about the benefits available to them so they can make informed decisions during benefits enrollment periods. Picwell DX is accessible anytime, anywhere, and on any device. On average, Picwell users who enroll in a recommended plan save $1,000 more per year versus those who don't. Employers have seen savings of up to $94 per employee per year after implementing Picwell.

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To learn more about the newest version of Picwell DX, visit https://www.picwell.com/picwell-dx/

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EZ Newswire
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Celebrate Shelton is pleased to continue Downtown Sounds Summer Concerts at the Veterans Memorial Park this summer! The 8th Annual Downtown Sounds Summer Concerts presented by Celebrate Shelton and Liberty Bank will be held on Fridays, July 22nd, July 29th and August 5th from 5:00-9:30pm.

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"Celebrate Shelton was created out of the desire to be a positive force in the revitalization of Downtown Shelton and because we believe in the power of community. We are committed to playing a critical role in that effort. We are so excited for this year's lineup and concert series," said Nicole Heriot-Mikula, co-creator of Celebrate Shelton.

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"Gates open at 5:00pm and Kids Hour kicks off each evening. Then, at 6:30pm, live music begins and we have food trucks, handmade artisans and the Roaming Railroad will be joining us on the last 2 Fridays for free train rides!" noted Michael Skrtic, co-creator of Celebrate Shelton. The musical line-up includes: Booyah and Nardy Boy with special guest Doey Joey on July 22nd; Will Evans & Barefoot Truth Reunion and Ella Sera on July 29th; Roots of Creation and Thabisa on August 5th. Kids hour includes Project Dance Center, BringtheHoopla and Will Parker Music.

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As in the past, Celebrate Shelton's community partner for Downtown Sounds is the Boys & Girls Club of the Lower Naugatuck Valley. The concerts are free to attend, though there is a suggested donation of $5 per person to sustain Celebrate Shelton's efforts in the community.

"We cannot thank Celebrate Shelton enough for their long-standing significant financial support for our Valley's youth" said Shaye Roscoe, CEO of the Boys & Girls Club of the Lower Naugatuck Valley."

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This event is sponsored by Liberty Bank, City of Shelton, Tuttle Insurance, RD Scinto, Valley Community Foundation, Really Good Stuff, Cedar Village at Carroll's, Griffin Health, Carey & Guarrera Realty, Apple Rehab, Prestige Builders, Peralta Design, and more.

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EZ Newswire
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Next Page, a podcast focused on mental health awareness and trauma recovery, recently featured the multi-talented writer, actor, director and producer, David Goldsmith. In the episode Goldsmith discusses the challenges he endured as a result of being the son of his now famous father, Actor, Jonathan Goldsmith, best known for his role as 'The Most Interesting Man in The World' in a ten-year long Dos Equis commercial campaign.

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In Episode 15 of Next Page, hosts Laura Patrick and Todd Adamson dive deep into the many layers of complicated and traumatic relationships Goldsmith experienced throughout his life in entertainment; from growing up in "the biz" to the film industry as a whole. In addition, Goldsmith opens up about the repercussions of being raised by two narcissistic entertainers, the crippling expectations surrounding body image in Hollywood, and the many mental health impacts and sacrifices people make to be a part of the entertainment industry

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Goldsmith said in the interview about his father and home life, "Your safe place is supposed to be your friends and family. Unfortunately, I never really had that on the family side. My safe place was never at home."

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Goldsmith hopes that by coming out about his own suffering and trauma, that others will benefit. "I think this podcast is important. That those folks out in the universe that suffer, and that's pretty much everybody, whether folks want to admit it or not, [to know that] it's nice to be able to hear you're not alone."

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To listen to the episode featuring David Goldsmith, check out Episode 15 of Next Page at www.nextpagepodcast.com/tune-in or any outlet where podcasts are available. To contact Next Page for an interview or other queries, email team@4cornersproduction.com.

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EZ Newswire
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Brewability, a Colorado brewery and pizzeria primarily staffed by adults with developmental disabilities, is dialing up the fun — and accessibility — with a new, vibrational dance floor. By collaborating with nonprofit Feel the Beat, an organization dedicated to creating sound accessible environments using vibrotactile technology for children who are deaf, hard of hearing and with disabilities, Brewability is now poised to deliver live music, as well as house tunes, to hearing and non-hearing patrons alike. Brewability, located at 3445 S. Broadway in Englewood, will host a series of dance-floor-opening events, featuring Ellie D & Soul Mix on July 21, The MDH Project Band on July 22 and The Chris Dismuke Band on July 23.

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"Live music — and music in general — is a huge part of what we do at the brewery," says founder and owner of Brewability, Tiffany Fixter. "People want to come out, eat and drink, dance and have a good time. That should be accessible to everyone who walks or rolls through our doors."

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When Brewability tested out the mobile version of Feel the Beat's dance floor in the spring, patrons lined up for the fun. As Fixter puts it, "everyone wants a turn." By installing the technology, which is the same as bone-conduction headphones on a larger scale, into an existing 12-by-12 foot dance floor, all patrons can now enjoy the brewery's spectacular line-up of live bands, as well as house music. By transmitting sound vibrations through the bones, anyone who touches the dance floor can experience all aspects of music — not just the bass.

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"The coolest element of bone-conduction technology is its ability to allow a participant to experience every instrument and every kind of music, from bluegrass to hip-hop," explains Jari Majewski Price, founder of Feel the Beat. "It's exciting to see the participants' faces just light up, and to witness them really 'get it.' Suddenly, music — something they may have never experienced before — is resonating within their bodies and minds. The impact is amazing, and, most importantly, everyone in the room gets the same access."

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The new dance floor is being funded by a grant through Developmental Pathways – a 501(c)(3) nonprofit agency serving individuals with developmental disabilities/delays and their families – and is just the latest adaptable feature in a place that is constantly evolving to build inclusivity for staff and patrons. Brewability already has menus in braille and staff who can communicate in sign language, as well as color-coded beer taps and corresponding menu colors for ordering brews, weighted silverware and a sensory area complete with a marble wall, giant Lite Brite and more. It also partners with other inclusive businesses, such as  Adore Bath Tissue, which provides competitive employment opportunities to individuals with Intellectual and Developmental Disabilities.

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On tap for the brewery's near future are: a Gastrostomy tube (G-tube)-friendly menu, flattened outdoor patio thresholds for smoother wheelchair access and an adjustable adult changing table in the restroom. This constant attention to all aspects of the Brewability experience is designed to make everyone feel welcome.

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"Families come into Brewability because they know we can take care of guests without making them feel different," says Fixter. "For a lot of families, we're the only restaurant they'll patronize. So, sure, there's a little bit of pressure for us, but it's important that they feel comfortable."

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To learn more about Brewability, go to https://www.brew-ability.com/.

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EZ Newswire
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Raddish Kids – the award-winning kids' culinary subscription box and leading resource in teaching kids to cook – today announced the launch of the Raddish Baking Club and Raddish Global Eats Club, in addition to the original Raddish Cooking Club, to cater to kids' expanding culinary interests. Raddish subscribers also gain free access to all Raddish recipes on Raddish+ – the digital collection of the entire library of Raddish recipes, select culinary skills and bonus content.

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The Raddish Baking Club is designed for kids seeking star baker status! Each kit includes two recipe guides: a "Quick Bake" – a dish that can be made in less than an hour – and a "Star Bake" – an in-depth 18-step recipe resulting in a show-stopping dessert. Each kit features a fun star bake embellishment such as sprinkles, sanding sugar, cake toppers, candy letters, etc., as well as a culinary tool, apron patch, and Table Talk cards.

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The Raddish Global Eats Club takes kids on a culinary adventure through their taste buds to different parts of the world. Kids will expand their palates and minds each month, learning about other cultures, cuisines, and traditions. Each kit focuses on a new country or region and features three recipe guides, a quality kid-sized cooking tool, a fun hands-on activity, game and/or craft, an apron patch, Table Talk cards and online bonus content such as a musical playlist, recipes, games, and more.

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These clubs join the original Raddish Cooking Club that ships a new culinary kit each month with a different theme that teaches kids to kids make a variety of recipes from classics and seasonal favorites to global cuisine and scientific cookery. Each kit includes three recipe guides, a quality kid-sized cooking tool, a fun hands-on activity, game and/or craft, an apron patch, and online bonus content such as a musical playlist, recipes, games, and more.

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Club memberships now include access to all Club recipes and past Raddish recipes for free on Raddish+. The platform allows members to follow along Raddish Kids' signature 12-step illustrated recipe cards from their favorite device. This new free offering gives subscribers access to hundreds of past Raddish recipes and up to 10 new recipes a month.

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"Kids' interest in cooking is stronger than ever which is why we are offering options that appeal to their culinary interests – giving them the chance to cook our entire collection of hundreds of recipes through our new free offering," said Samantha Barnes, Founder and CEO of Raddish Kids. "Realizing families' budgets are being stretched to the max right now, we want to be a company that is offering more for less – allowing our members to enjoy more quality time in the kitchen, making delicious memories with their family and friends."

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Raddish kits are designed to teach kids ages 4-14 every step of the recipe creation from grocery shopping and measuring ingredients to key culinary skills and kitchen safety so that kids can eventually make any recipe that appeals to them. A free apron is included in three-, six- and 12-month subscriptions. Individual kits can also be purchased as well as culinary tool sets and bite-size Cook-Along Kits. Prices range from $16 - $24 depending on your subscription plan. Available on RaddishKids.com or Amazon.com.

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EZ Newswire
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Today marks the launch of fibr, the first-of-its-kind solution for health and fitness professionals, educational organizations, brands and employers to connect, engage and collaborate. The platform, which was developed by a visionary team with collectively over 100 years of experience building, owning and operating within the fitness industry and spearheaded by industry champion Neal Spruce, is the first centralized, cohesive space made exclusively for - and by - the fitness industry. Named after an abbreviation of "fit bridge," fibr is doing exactly that: bridging the gap within the fitness community.

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"This marks the start of a new era in the fitness industry, for individuals and companies alike," said Neal Spruce. "We're bringing a database of professionals, enthusiasts and employers together in one shared space to offer unparalleled connections, opportunities and offerings to industry powerhouses and newcomers. Whether an individual is seeking a social community of like-minded peers, or a national brand is in the process of hiring qualified and passionate trainers, fibr is the solution."

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fibr will live up to its "fit bridge" namesake in five key ways, bridging the gap between members of the fitness community with true S.P.E.E.D.:

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• Social: fibr users can connect, share workouts, send messages and build their network, all while cutting through the noise of traditional social media platforms.

• Profit: fibr provides fitness professionals with the resources needed to accelerate their careers and increase their earning potentials while simultaneously creating an ideal target consumer audience for leading brands to boost conversions.

• Employment: fibr bridges the disconnect between candidates and employers, eliminating the "haystack" approach in talent acquisition. By delivering the most highly qualified and compatible candidates, fibr decreases recruiting expenses while increasing job placement and employee retention.

• Education: fibr offers an unparalleled wealth of connections, highlighting credible, qualified education resources that professionals can utilize.

• Discount: fibr provides users with access to exclusive discounts on their favorite gear, equipment, products and education all in one place.

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Some of the industry's largest and most well-known brands are already on board the platform, maximizing all that fibr has to offer and providing thousands of opportunities to users.

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To create a profile and learn more about fibr's upcoming initiatives, partnerships and offerings, visit www.fibr.fit or download the fibr app.

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EZ Newswire
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The severe shortage of components have had a huge impact in the electronics sector, causing major disruptions in the production of electronic components. The outbreak of COVID, the aggressive stockpiling of goods by companies, and the shutdown of manufacturers with lower profit margins have all contributed to the shortage. This has led to a narrowing of component selection and a reduction in the supply of several components. Despite the dramatic reduction in supply, demand for many components has increased dramatically. Finding replaceable components or reliable suppliers is critical to working around the shortage.

UCC INDU GmbH, an independent distributor of electronic components located in Ladenburg, Germany, provides a solution. UCC is the cost-effective, top quality partner for electronic components, including specialty products and critical bottleneck components. In addition, UCC handles short-term procurement of stock components as well as parts with long delivery times. As a branch of Union Component Technology, UCC has over 20 years of expertise and experience in electronic components purchase, research, and development, serving as a solid bridge between leading manufacturers and European clients. UCC’s professional purchase team also works with overseas distributors, Avnet, Arrow, WPG, EBV Elektronik, and Rutronik, to procure and market active, passive, and mechanical components worldwide and secure large stocks to support electronic manufacturing services and original equipment productions.

Increasing trust and focus is the winning combination

UCC’s core values—commitment, reliability, independence, and sustainability—form the foundations of its corporate culture, standards, and policies. Its top priority is treating employees, customers, suppliers, and partners with respect.

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• Commitment: UCC achieves optimum procurement quality by choosing quality-conscious suppliers.
• Reliability: UCC’s standards ensure reliable service and quality. As an independent distributor, UCC takes all necessary quality control steps to reduce residual risks. Comprehensive quality assurance with regard to the selection and delivery of components is the focus of its commitment to serving its customers.
• Independence: Customer- and market-oriented independent thinking is UCC’s competitive differentiator, helping secure its position as a top international, independent distributor.
• Sustainability: As a customer-oriented supplier with a comprehensive understanding of details, UCC makes an essential contribution to the competitiveness of its customers. With quality, reliability, and adherence to delivery dates, UCC consistently meets and exceeds customer expectations and requirements.

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‍About UCC INDU GmbH

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‍UCC INDU GmbH is a leading global authorized distributor of electronic components. For 20 years, UCC INDU GmbH has remained focused on strong relationships, responsive service, and added value. As a result, UCC INDU GmbH has grown to serve hundreds of thousands of customers in partnership with world-class suppliers. For more information, please visit: www.uccindu.de/de.

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EZ Newswire
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XP League, an emerging youth esports franchise brand focusing on character building and teamwork is breaking through the market with plans for franchise expansion, which is fueled by the demand for competitive gaming across the country. As the first-to-market youth esports franchise in North America, the brand was recently acquired by Unleashed Brands, a fast-growing parent company of youth enrichment franchise brands, including Urban Air Adventure Park, The Little Gym, Snapology, Premier Martial Arts and Class 101.

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The organization helps students with an interest in esports to further their passion at a competitive level like traditional sports. XP League is planning to sign 25 new franchise agreements by the end of this year.

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The brand was recently in the national spotlight as XP League hosted the largest in-person youth esports tournament in North America on June 25-26, the North American Finals. The top 48 XP League teams, coaches, league owners and families came together at Full Sail University to host hundreds of players and spectators that participated in the national tournament. The event reached over 10,000 viewers through streaming platforms and produced over 20 hours of content.

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"Being the first-to-market in such a growing industry is really exciting for us. The success we've witnessed from the franchise model and from the recent tournament has allowed us to share the uniqueness of XP League far and wide," said Jay Melamed, CEO and Brand President. "This is about more than just esports. What we teach these kids in the process are character-building tools that will stay with them forever."

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To continue to grow the industry and impact more kids, XP League is seeking individuals who are committed to their mission and who are ready to make a positive change in their community. Franchisees don't need to be an expert in esports or have a ton of familiarity with the industry. The program provides coaching guides and all tournament management is done at the corporate level. With notable recognition of the larger esports community, XP League comes with a positive reputation for anyone interested in investing. The initial investment for interested franchisees ranges from $37,800 - $73,660. For more information about owning an XP League franchise, visit https://franchise.xpleague.com/.

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Launched in 2020, XP League offers a nine-week seasonal program including one practice and one match a week. Each team is led by a coach who focuses on teaching resiliency, teamwork and sportsmanship in addition to gaming skills. By integrating these values into the core format of its programming, kids see the positive reward as an exciting part of the overall experience

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EZ Newswire
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This year, family owned and operated, Peltier Winery & Vineyards in Acampo, California, sent their 2021 Vermentino ($18) to the motherland for judgment against producers of this lesser known varietal from around the world. They brought home a Grand Gold Medal, 95 points and a top 5 ranking from the competition that would make their Nonna & Nonno proud. The second Vermentino International Wine Concourse was held in Cagliari, capital of the Italian island of Sardinia, where about half of the world's Vermentino is grown. The competition celebrates wineries working to uphold and improve high quality standards along with the best expressions of the varietal around the globe.

Two years after Peltier Winery was established in 2001, their first vintage of Vermentino was harvested from the winery location in the heart of California's Lodi Appellation. After many years of learning the vineyard personality and experimentation in winemaking, Peltier has gained a reputation for their Vermentino both on the bulk market and in the bottle under their own Peltier brand. The varietal is known for its vibrant aromatics and refreshing, light body. The Lodi winery picks their Vermentino early and based on aromas to achieve those bright citrus notes and low sugar  for a smooth, easy drinking style that they (and their consumers) enjoy.

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"Focusing on quality in the vineyard is what allows the natural characteristics of a varietal and the vineyard personality to show. It also means there's no need for manipulation throughout the winemaking process" says proprietor and 3rd generation Lodi grower, Rodney Schatz. "It was also intriguing to take a chance on a lesser known varietal and see what we could do. We're always trying to innovate and differentiate ourselves. The thing about taking a risk, is that whether the outcome is what you want or not, you learn something. We knew our Vermentino was good, this award tells the rest of the world!"

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Rod has always been a thought leader in the industry and advocate for California growers having served as Chairman of the California Association of Winegrape Growers and President of the Lodi Winegrape Commission. When it comes to his own winery and vineyards, that same forward thinking mentality applies. Peltier was one of the first in the area to certify 100% of their vineyards sustainable by the Lodi Rules program and one of the first in the state to install a worm farm to treat the winery's process water.

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Rod's Italian roots and the climate of the region where he and his family farm over 1,200 acres of vineyard contribute to the winery's preference for Italian varietals including the Reserve Teroldego ($60), a bold red originally from the Alto Adige region, and the 2020 Teresa Marengo Pinot Grigio ($20) named after Rod's Nonna, a woman who loved to feed her loved ones. However, it's not all Italian wines at Peltier. They're about producing high quality grapes from their estate vineyards, over-delivering on quality wine for the price point and continuously improving the process from grape to glass. Other must try wines that Peltier has gained a following for include their crisp Sauvignon Blanc ($18), a delicate, full of berry notes, barrel aged Pinot Noir ($30) and a Brut Rosé Sparkling Wine ($45) made in the Méthode Champenoise.

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EZ Newswire
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Online eyewear retailer Eyebuydirect is rebranding to embody its new purpose of celebrating individuality. The brand is committed to encouraging shoppers to shed societal pressures and lean into the emotional power of eyewear not only to see well, but also to express themselves.

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Vision is a wonderfully transformative human sense, and glasses have the potential to amplify the effect by uplifting mood and emboldening their wearer. In fact, confident, happy, and stylish are amongst the top emotions people feel when wearing glasses according to a recent study conducted by Eyebuydirect and YouGov.

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"Eyebuydirect is proud of its history of innovation and growth," said Sunny Jiang, CEO at Eyebuydirect. "We're ready to take the next step and we needed a stronger brand, purpose, mission and vision for the next stage in our development. The foundation of our success is based on our customers. We deliver high quality, affordable eyewear in thousands of styles so they can see well and express their unique individuality. This rebrand not only better reflects what we are about, but also creates a great foundation for our growth plans."

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Eyebuydirect aims to provide the most convenient way to purchase prescription eyewear online with premier services like Virtual Try-On, 2-Day Delivery, and 365-Day Product Guarantee. Eyebuydirect debuts new frame designs for shoppers every other week, offering consumers a constant stream of fresh styles to help customize their look. Special collections from designer brands, such as Ray-Ban and Oakley complement its own offerings. It all adds up to being the best place for consumers to shop eyewear online.

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Today, consumers often own multiple pairs of eyewear. In fact, 92% of people own 1-5 pairs of glasses and 72% of people own 1-5 pairs of sunglasses*. With frames that start at $6, Eyebuydirect is making it easier than ever for shoppers to embrace self-expression — collecting a range of styles to match their mood on a whim.

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Eyebuydirect has a track record of innovation and customer-centric development, which has led to remarkable growth since its inception in 2006. Nothing, though, is more important than its commitment to providing great value, which is the hallmark of all great brands. The new branding features a new video highlighting the company's new promise.

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For more information, please visit https://www.eyebuydirect.com/.

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Society Brands, an e-commerce aggregator built for and by founders, today announced it has acquired its first three brands, led by lifestyle boutique Damn Near Kilt 'Em (DNKE). The other two brands are in the specialized chair/stool for children segment, and the consumer electronics space. The three brands mark the first of many acquisitions in the pipeline by Society Brands with further announcements soon.

"Since launch, we have seen overwhelming interest from a variety of e-commerce founders and brands who are deeply interested in our unique proposition and are eager to join our community," said Michael Sirpilla, CEO of Society Brands. "We are in a favorable position to acquire brands that share our vision and value proposition of deploying best practices and resources, while leveraging well-experienced and knowledgeable executives who have a track record of growing brands. Society Brands has created a strong momentum in a short amount of time, and we're excited to continue our course of making smart acquisitions of amazing brands in the future."

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DNKE, a brand looking to mainstream the steep-in-tradition kilt by way of high quality, good looking and affordable kilts and accessories, was among the first acquisitions and serves as the roadmap for the future success brands will enjoy under the Society Brand portfolio. Since acquisition, the Society Brands team developed a three-phase product expansion roadmap including legacy performance products, as well as the expansion to classic heritage and highland kilts and accessories. In addition, DNKE has gone through a complete visual rebrand including new brand logos, marks, colors, typography, and photographic styles to elevate the brand's visual identity and messaging. Coupled with a website refresh to provide a rich customer experience, DNKE has enjoyed an increase in SKUs and uptick in sales revenue.

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Society Brands executives saw the unrealized growth potential of DNKE and the value Society's model could bring to increase sales and profitability. A well-established brand in a niche category, the brand represented high-quality and strong reviews, but was in dire need of improved marketing, expense reduction and product development.

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With DNKE, Society has proven the strategy it set out to accomplish can be successful and shows tremendous promise for future acquisitions. The other two brands acquired represent the same attributes of DNKE -- high quality, strong reviews, engaged customer base and year-over-year growth. And both stand to benefit from Society Brands' model of expanding complimentary product lines, marketplaces, distribution channels both DTC and brick-and-mortar retail and via geographical locations.

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"Future brand acquisitions will have compelling attributes that can seamlessly integrate into our platform, attract a similar customer base and enjoy collective brand assets that can be leveraged across each brand," said Sirpilla. "We are truly creating a 'society' of brands to share best practices and where the sum of the whole benefits the one – the classic mastermind effect. We believe the acquisition is merely the first step in the process to success and have assembled a strong founding team to support and grow these brands we acquire to the next level of success."

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Society Brands, launched in October 2020, announced an institutional capital raise of $205M led by i80 Group in March of this year. A combination of debt and equity, the raise positioned the company as one of the best-funded e-commerce aggregators in the world, and in a prime position to grow its portfolio to over $1 billion in revenue in the next few years.

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FemTec Health, the health and beauty sciences company and creator of the Awesome Woman comprehensive healthcare experience, is pleased to announce its acquisition of Ava AG (known as Ava, Ava Women), a digital diagnostics and therapeutics company specializing in women's reproductive health. Backed by rigorous clinical trials, Ava has helped over 70,000 women get pregnant. Bringing together AI and clinical science, Ava's FDA-cleared fertility platform is proven to help women conceive faster—reducing frustration and the need for costly, invasive fertility treatments.  

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FemTec Health and Ava share a vision for defragmenting healthcare and providing comprehensive support during every stage of a woman's life. Through its Awesome Woman holistic health program, FemTec integrates what research shows women want: at-home tests and monitoring, personalized services and wellness products, and on-demand medical support—all delivered through monthly subscriptions either directly to consumers or as part of an employer's health benefit plan. Currently, Awesome Woman offers subscriptions for urinary and vaginal health, hormone balance, sexual wellness, wellness and prevention, beauty, and now reproductive health.

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"What Lea and the Ava team have built is truly innovative. We are excited to add the leader in reproductive health to our portfolio and onto our team," said Dr. Kimon Angelides, FemTec Health founder and CEO. "From fertility to contraception, pregnancy support, menopause management, and personalized health insights, Ava's technology is a great addition to make it even easier for women within the FemTec Health platform to take control of their health, all while keeping their data and personal health information one hundred percent private and secure."

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Ava's cycle-tracking technology and machine-learning algorithms offer support beyond fertility, with potential applications in family planning, sleep and fitness, prescription medications, and stages of a woman's life besides just reproduction. "Ava's vision has always been to be a companion to women along every stage of their lives. With Ava's female health AI integrated into FemTec's care platform, women will finally have access to a fully continuous health journey," said Lea von Bidder, Ava co-founder and CEO. "We are excited to join FemTec in building continuous support for women from puberty to menopause."

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After the integration is complete, existing Ava users and Awesome Woman subscribers will have access to both companies' holistic offerings: Ava's at-home fertility monitoring, data-driven health insights, week-by-week pregnancy information, and community resources as well as Awesome Woman's on-demand telehealth services, at-home diagnostics, monthly subscription boxes, wellness products, prescription delivery, educational content, and stress management tools. Angelides stressed, "Privacy is paramount. We will never lose sight of women's autonomy and right to privacy as we build this new healthcare experience."

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Ava AG is the latest acquisition by FemTec Health. Last fall, the company announced its purchase of Birchbox, the original monthly beauty box, Mira Beauty, which uses AI to match consumers with personalized cosmetics, and Liquid Grids, a social health intelligence company with over 1.25 million online community members. Additional acquisitions to round out the Awesome Woman offering are expected to be announced soon.

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GoodSport®, a first-of-its-kind natural sports drink with 3x the electrolytes and 33% less sugar than traditional sports drinks that's been scientifically shown to provide long-lasting hydration is coming to Wisconsin just in time for the summer heat.  With no artificial flavors, colors or dyes, GoodSport harnesses the naturally occurring electrolytes and carbohydrates found in milk to deliver elite-level hydration that's been embraced by professional and collegiate sports teams. GoodSport will be available at Festival Foods and other retailers throughout Wisconsin this summer.

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GoodSport Nutrition Founder & CEO Michelle McBride didn't want her son drinking sports drinks filled with artificial ingredients that were being offered to him at his baseball games so she set out to create a sports drink from a natural source that would provide truly effective hydration.

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Milk is naturally packed with a broad spectrum of electrolytes and has been shown to hydrate better than water and traditional sports drinks. However, milk's consistency and protein content which is slow to digest were barriers for athletes before and during exercise.

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GoodSport's patent-pending formula and process cracked the code to provide naturally powerful hydration in a clear and thirst-quenching beverage that is lactose free and provides a good source of calcium and B vitamins.

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The drink has deep roots in Wisconsin as it was developed in large part at the checkoff-funded Center for Dairy Research at the University of Wisconsin-Madison where the team learned ultrafiltration could be used to harness milk's electrolytes, vitamins and carbohydrates to create a clear, light beverage with a mouthfeel that consumers expect from a sports drink.

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GoodSport sources its main ingredient sustainably and is Upcycled Food Certified. Dairy companies often ultrafilter milk and leave behind the part of the milk used to make GoodSport. By rescuing and upcycling this nutrient-rich ingredient, called ultra-filtered deproteinized milk (or milk permeate), GoodSport improves the value of the food system and contributes to the sustainability efforts of the dairy industry.

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GoodSport was the recipient of the 2021 Dairy Industry Impact Grant by the Dairy Business Alliance (DBIA), a grant that is awarded to innovators who generate significant added value to the dairy industry.  DBIA grant funding was instrumental in helping to educate athletes and sports health professionals about the hydration properties of milk.  GoodSport now counts teams across professional and collegiate sports as its customers.

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GoodSport also received the 2021 Breakthrough Award for Dairy Ingredient Innovation by ADPI and Dairy Foods Magazine and was a 2021 Dairy Foods Magazine Reader's Choice Award and Editors' Choice Award Winner.

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"As a farmer, it's reassuring that someone outside of the agricultural community has the confidence in the milk we produce to develop a product that takes the nutrition of milk, and moves it forward in a new and exciting way," says Wisconsin dairy farmer Kurt Loehr.

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Dr. Bob Murray, co-founder and former director of the Gatorade Sports Science Institute, helped oversee GoodSport's formulation.  "Having spent my career in hydration and exercise performance research, I've known milk has the ingredients to provide superior hydration, but never before has anyone found a way to transform milk into an extremely effective and refreshing sports drink," Murray said. "It's exciting to be part of the team that's bringing something entirely new with superior hydration to the sports drink category."

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GoodSport® comes in four refreshing flavors in 16.9-ounce bottles: Lemon Lime, Fruit Punch, Wild Berry and Citrus, and in addition to Wisconsin retailers, is available on amazon.com and goodsport.com.

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For more information, visit www.goodsport.com or @drinkgoodsport on Facebook, Instagram and Twitter. Additional images available upon request. GoodSport and Naturally Powerful Hydration are registered trademarks of GoodSport Nutrition.

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Captain Cookie & the Milk Man, DC’s favorite stop for made-from-scratch cookies and ice cream sandwiches, will grand open its long-awaited Cleveland Park storefront on Saturday, September 9, 2023. Owners Kirk and Juliann Francis, along with their dedicated cookie crew, will eagerly welcome the community to enjoy a delightful experience and to help "Save the World, One Cookie at a Time."

Captain Cookie's dedication to the local community takes center stage at the inauguration. The small business will donate ten percent of grand opening sales to benefit DC Central Kitchen, a social enterprise non-profit committed to battling hunger through job training and job creation. Juliann shared, “We are excited for the opportunity to further support DC Central Kitchen in the critical work it does daily to improve lives in the DC area.”

"We are thrilled to join Captain Cookie & the Milk Man to celebrate their grand opening in Cleveland Park,” said Mike Curtin, CEO of DC Central Kitchen. “It's partners like Juliann, Kirk, and the Captain Cookie team, who share our compassion and dedication to addressing hunger and its root causes, that allow us to make a real impact in our community. We wish them great success in their new location and look forward to working together to create meaningful change here in the District.”

“The support we’ve seen already has made us even more excited to give back to the neighborhood,” said Kirk Francis. “We’re starting things right by benefitting DC Central Kitchen, and we have other fundraisers for local organizations in the works. We’re serious about making Cleveland Park (and DC) better every day, and for us that means awesome cookies, a great customer experience, and giving back to the community.”

“We’re really looking forward to having a permanent, meaningful presence in the Cleveland Park neighborhood,” said Juliann Francis. “These long months of construction and permitting have shown us what great neighbors we have in this location, with so many people reaching out to share their excitement and support. This area clearly understands the importance of neighbors helping neighbors, and we’re glad to be a contributing part of that cycle—small business has such an important part to play in building community.” 

"It's great to celebrate the remarkable resilience exhibited by Captain Cookie & the Milk Man as they open their newest store in Cleveland Park, even in the face of post-COVID challenges," said Shawn Townsend, President and CEO of the Restaurant Association Metropolitan Washington. Shawn added, "Their commitment to quality, customer experience, and investment in their team embody a steadfast dedication to fostering community and fueling local economic growth." 

Attendees are welcome to join the ribbon-cutting ceremony at 10:30 AM and have a chance to win free merchandise and treats by spinning Captain Cookie’s “Wheel of Fun.” The store is located at 3411 Connecticut Avenue NW, Washington, DC 20008, with regular hours from 10 AM to 10 PM daily.

Painting the Spirit of Captain Cookie’s Mission

The fun mural at the Cleveland Park store was painted by the talented team at Capital Murals. It captures the spirit of Captain Cookie's mission and features Captain Cookie flying with a plate of cookies and a glass of milk, symbolizing the company’s dedication to "Saving the World, One Cookie at a Time."

S’mores & More: A Captain Cookie Adventure

To celebrate the start of the fall season, patrons can try Captain Cookie's new s'mores cookies. It’s all the good parts of a campfire without getting smoke in your face: toasted graham crackers, chewy marshmallows, and velvety milk chocolate.

Alongside the tempting new special, there’s a cookie for everyone. Customers can indulge in the classic chocolate chip, snickerdoodle, double chocolate, confetti, peanut butter, and more. Captain Cookie also makes a serious offering for their vegan customers: a chocolate chip cookie using house-made vegan butter that is sure to please.

Kirk explains, “One highlight of a visit to Captain Cookie comes from the joy of creating your own ice cream sandwich masterpiece. Choose any two fresh cookies and pair them with any flavor of local, premium-quality ice cream from Ice Cream Jubilee and South Mountain Creamery.”

For updates on new flavors, events, and more, patrons can subscribe to Captain Cookie & the Milk Man's bi-weekly newsletter and follow their social media accounts: Instagram, Facebook, and Twitter @captaincookiedc #CaptainCookieCP #CaptainCookieDC

For more information and updates, visit: captaincookiedc.com.

About Captain Cookie & the Milk Man

Captain Cookie & the Milk Man is a dynamic, superhero-themed cookie bakery renowned across DC for its small-batch cookies, made-to-order ice cream sandwiches, local dairy, tempting edible cookie doughs, and indulgent milkshakes. Kirk Francis founded the first Captain Cookie food truck in DC in 2012. Since then, he and his wife, Juliann, have expanded their cookie joy-sharing by adding multiple trucks, a flagship store adjacent to George Washington University, and now five DC-area bakeries with a sixth location in Raleigh, NC.

Captain Cookie & the Milk Man's mission is to “save the world, one cookie at a time.” We believe that we can improve the lives of our staff with good work and pay, our customers with great cookies and customer experience, and those in need with charitable giving. Small things - like a fresh cookie served with a smile - can lift your spirits, and that joy spreads as people pass on the good feelings to their friends, coworkers, and families. The spirit of this mission is exemplified at all stores, their cookie trucks that roam the streets of DC, and at various catering events.

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Aura Air, the smart air solutions company offering an innovative platform to make indoor air clean and safe, announced today a collaboration with Delos, a global wellness leader dedicated to providing science-backed solutions for healthier indoor spaces. The partnership aims to improve in-cabin air quality across the transportation industry. Under this collaboration, the companies will work closely with public and private transportation companies, including school buses, and government agencies to deploy Aura Air's smart air purification technology.

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Delos, in collaboration with scientists from Monash University, recently conducted a research study in Australia evaluating the impact of air purification on buses. A bus outfitted with Aura Air purification units and research-grade monitoring equipment was exposed to controlled levels of simulated pollutants, such as particulates and gasses, in a variety of scenarios designed to evaluate the efficacy and efficiency of the units to filter and maintain safe indoor air quality levels. Findings from the study clearly indicated that multiple units placed in strategic locations within the bus cabin had a significant impact on the reduction of airborne particles and the improvement of the overall air quality inside the vehicle. This demonstrates that air purification systems installed in public transport vehicles can improve the indoor air quality for passengers and drivers.

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Aura Air's all-in-one air quality solution is scientifically proven to eliminate 99.99% of Covid-19 and Influenza A ("flu") particles in 60 minutes or less, as well as clean the air of other viruses, bacteria, and allergens. The Aura Web Platform provides users with a unique dashboard that measures, monitors, and controls the air quality in cabins, monitors outdoor air quality, and provides road safety recommendations. Aura Air is being used in more than 87 countries and operates on transit systems around the world, including hundreds of buses in the United Kingdom and Ireland.

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"We are excited to join forces with Delos to improve air quality across the transportation industry," said Roei Friedberg, CEO of Aura Americas. "Air quality is a major issue on buses and trains, and now transit operators can take a proactive role in monitoring and cleaning the air that passengers and drivers breathe. Collaborating with a leader like Delos highlights our commitment to support the well-being of all individuals by providing clean and healthy air in transit or any enclosed space."

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The collaboration is part of Delos' recent expansion into the transportation sector. Delos has deep cross-sector experience in improving indoor air quality in schools, offices, hotels, and other commercial spaces. The company uses a rigorous process to select products by evaluating independent, third-party testing results, applying evidence-based and data-driven research, and consulting industry best practices to select products that stand up to their claims on performance, safety, efficacy, and user experience.

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"We continually evaluate technology and solutions to identify the strongest recommendations for specific sector needs," said Paul Scialla, founder and CEO of Delos. "Our collaboration with Aura Air will allow us to offer a proven solution for improving indoor air quality across public and private transportation."

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The bags are packed, and you're all set for your California wine country getaway. You're so close you can almost taste the crisp chardonnays and sophisticated pinot noirs that Santa Maria Valley is famous for. Though you're geared up and ready for a long-overdue wine country weekend, consider this; once there, how can you safely get from one winery to the next without breaking the bank?

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This summer, Santa Maria Valley invites travelers to leave the driving to someone else and explore local wineries and tasting rooms on the Santa Maria Wine Trolley. In line with its Beat Inflation Vacation, the cost to ride the trolley beats neighboring vacation destinations when evaluating strictly price comparisons. While not necessarily an apples-to-apples comparison (some destination trolleys include lunch or more stops), the stark price difference makes the Santa Maria Wine Trolley a viable option for travelers looking to explore California wine country on a budget.

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• Santa Maria Wine Trolley – $15 per person in advance, $18 per person at the trolley
• Napa Valley Wine Trolley – $125
• Sonoma County Wine Trolley – $125
• Livermore Wine Trolley – $99
• Temecula Valley Cable Car Wine Tours – $139

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Starting at Costa de Oro Winery, wine trolley participants can explore Santa Maria Valley at their own pace, without feeling rushed or on someone else's agenda. While the entire route takes approximately 60 minutes, passengers can step on and off at their convenience. A complete schedule of the Wine Trolley's stops is available online. Decals on the trolley windows include a QR code directing back to the schedule on the Santa Maria Valley website as well.

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Stops include Amplify Wines; Old Orcutt at Broadway & Clark, where travelers can explore quaint shops, delicious restaurants and inviting tasting rooms; Costa de Oro Winery, located next to a favorite barbecue pit stop–Cool Hand Luke's; and Cottonwood Canyon Winery. Tickets can be purchased at a variety of easy-to-access locations throughout Santa Maria Valley.
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"With 34 tasting rooms within a 30-minute drive, Santa Maria Valley is the perfect home base on the central California coast where you can eat, drink and do more for less," Jennifer Harrison, Santa Maria Valley's Tourism Director, said. "The Wine Trolley not only offers our visitors a great way to explore many of our amazing wineries, restaurants and shops in the area, but it is also a fantastic example of how much further our visitors' dollars can go."

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Recent accolades

With so much added value, it's natural to be skeptical. Here's what others are saying about Santa Maria Valley wine country:

• Wine Enthusiast: A Sustainability Leader, Santa Barbara County Is the Wine Region of the Year
• Forbes: Santa Barbara Is the Most Exciting Wine Destination In The U.S.
  (Hint: Santa Maria Valley is home to one of the world's most dynamic wine-growing regions on the northern perimeter of Santa Barbara County.)

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The Santa Maria Wine Trolley runs Fridays, Saturdays and Sundays through Oct. 16, 2022, plus Labor Day Monday. Learn more about ways to save in Santa Maria Valley at santamariavalley.com/save.

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Purissima, a leading, next-generation, biotechnology health and wellness company, announced today an exclusive, multi-year processing and distribution partnership with Open Book Extracts (OBX), a total solution provider for high quality cannabinoid ingredients, concept-to-market formulation services, and finished goods manufacturing for the industry's leading brands. This collaboration also marks Purissima as the first company to achieve commercial scale production of minor cannabinoids using Purissima's proprietary algae-based fermentation platform. Kicking off production in July 2022, the compounds are proposed to be available to manufacturers and sold to consumer brands before fall 2022.

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"This exclusive partnership validates Purissima's capability to lead the industry forward in unprecedented research, fermentation scalability, and heightened minor cannabinoid access by consumers," said Robert Evans, Purissima Co-Founder and Chief Business and Strategy Officer. "The partnership with Open Book Extracts will allow our sustainably produced, safe and therapeutic compounds to create a new landscape of cannabinoid-infused products for companies and consumers alike."

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Purissima and OBX are both leading players in their respective fields, and this partnership is mutually beneficial for the two industry frontrunners to forge a new path in sustainability and cannabinoid production. Rooted in groundbreaking science and high-quality, safe products, Purissima's technology platform offers OBX the opportunity to manufacture and deliver first of their kind natural ingredients and products to their customers.

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George Rudenko, Purissima Co-Founder, Chief Executive and Chief Technology Officer added, "Purissima's multi-patented technology has proven that bioengineering plant-based ingredients and medicinal compounds, such as in the case of minor cannabinoids, is indeed a reality and will provide unparalleled development and amplification of rare and hard to find compounds. Through the commercialization of our first compounds, Open Book Extracts and Purissima can jointly redefine how cannabinoids are sustainably sourced and their diverse health and wellness applications are realized at commercial scale."

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"Open Book Extracts thrives on aligning with companies that propel the cannabinoid industry through technological innovation and science-backed efficacy," said Dave Neundorfer, Chief Executive Officer of OBX. "We look forward to working with Purissima to introduce this technology to the market."

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This partnership is the first step to bring Purissima's library of 70+ compounds to commercial scale and market. Minor cannabinoids are highly sought after compounds that have garnered significant consumer interest based on their strong antibacterial, antimicrobial, and anti-inflammatory properties. Some studies even indicate that minor cannabinoids have stronger anti-inflammatory properties than CBD. For more information on this partnership and to stay up to date on Purissima corporate news, please visit www.purissima.bio.

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