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Today, Good Counsel Services is pleased to introduce a new initiative to support women's rights, following the overturn of Roe v. Wade. The 501(c)(3) nonprofit, founded by Elizabeth Dembrowsky, has launched a fundraising campaign which will mobilize individuals to make a tangible impact as it relates to the future of reproductive rights in the United States.

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Donations to grassroots, boots-on-the-ground nonprofits will provide direct aid to women impacted by the court's decision. Good Counsel Services will aim to provide services such as, but not limited to: transportation to and from states that provide reproductive and gender-affirming care, lodging accommodations, covering medical expenses, and mental health counseling.

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"Many are looking for ways to respond to the falling of Roe v. Wade. I chose to channel my anger, fear and sadness into action, to bring support to the millions of Americans who are the most vulnerable following the aftermath of the Supreme Court's ruling," said Elizabeth Dembrowsky, founder and Executive Director of Good Counsel Services. "We're seeking change-makers to ensure women can access medical treatment in addition to both financial and emotional support resources. We, at Good Counsel Services, hope individuals will join our fight."

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Additionally, Good Counsel Services will support those looking to make an impact in their communities. With nearly 10 years of experience assisting nonprofits with their legal, financial, and marketing efforts, Dembrowsky helps others establish their own nonprofits to advocate for women's rights.

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"Motherhood is an all-encompassing endeavor that presents new challenges every moment," said Lyndsey Borzumato. "Providing women with a choice to embark on this journey is fundamental. We are regressing to a time when we were thought of as property and now is the time to protect women's rights."

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Good Counsel Services dollar a day fundraising campaign is immediately accessible by visiting www.goodcounselinc.org. Donors can opt-in to receive updates about how their contributions are being used.

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YourCoach Health, the industry's only operating system for behavior change powered by health coaches, today announced a partnership with Twill, the Intelligent Healing Company™(formerly Happify Health). YourCoach Health is the first API integration partner on Twill's Intelligent Healing Platform™, which offers a scalable, configurable and open architecture that seamlessly connects with third-party services to provide people with more choice in their care journey. YourCoach's verified cohort of cross-specialty health coaches will complement Twill's digital therapeutics and care communities on Duet, the live coaching component of Twill's platform.

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"Health coaches are catalyzing a critical shift in health and care," said YourCoach Founder and CEO Marina Borukhovich. "They know that real health change—the type that's impactful and sustainable, the kind that's growing in demand—happens beyond the doctor's office. Health coaches are uniquely positioned to provide this type of individualized, consistent support. Our partnership with Twill is just another way we're empowering these coaches to do more of this important work through scaling Twill's Duet offering. We're grateful that Twill shares in our vision to expand access to health coaching."

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YourCoach is the only practice management solution that also serves as an operating system for behavior change, powered by a technology-augmented network of health coaches. Coaches vary in background and specialty, and hold a range of certifications. Through this partnership, YourCoach will power up the human coaching service of Twill's Duet offering by leveraging patent-pending matching algorithms and accredited coaches practicing on the YourCoach platform, pairing them with eligible Twill users.

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Following a relationship-based model where people work with the same coach every time, Twill's Duet supports both synchronous and asynchronous non-clinical interactions. Coaches will be proficient in Twill's behavior change methodology, which draws from eight behavior change modalities, including cognitive behavioral therapy, mindfulness and positive psychology. Twill's approach has been shown in randomized controlled trials to help reduce symptoms of depression and anxiety, and improve resilience and subjective well-being.

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"We are thrilled to partner with YourCoach and connect our members with a wider array of live coaches that will help them meet—or even exceed—their health goals," said Ofer Leidner, co-founder and president of Twill. "Seeking mental health and digital therapeutics services shouldn't require people to juggle multiple apps and services, which is why we built the Twill platform to easily integrate with services like YourCoach. Soon, our members can seek one-on-one audio, video or text-based support, all through Duet."

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Duet is part of Twill's configurable care experiences, called Sequences™, which combine evidence-based digital therapeutics and well-being products, care communities, clinically trained AI, and now coaching. Twill's open-by-design architecture enables seamless integration with a customer's existing digital solutions and third-party services, which enhances personalization and creates a more precise and connected care journey.

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"Health coaching and digital therapeutics go hand-in-hand," said YourCoach COO Eugene Borukhovich. "We've been longtime advocates of integrating digital therapies into health coaching practices and we're thrilled to pioneer the first formal integration of the two services. We're confident that this partnership will pave the way for more opportunities to merge our two worlds and deliver better wellbeing and health outcomes to all."

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The partnership is scheduled to launch in summer 2022. For more information, visit yourcoach.health.

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Healthycell (www.healthycell.com) today announced that it has partnered with Research Triangle Park-based Panaceutics Nutrition (www.panaceutics.com) to enable on-demand creation of personalized nutrition gel formulas at scale. These formulas will be created in response to customers' individual biomarker readings and, eventually, predictive analytics.

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With five products currently on-market, Healthycell is leading innovation in nutritional gels to replace pills in the $58 billion U.S. dietary supplement industry. Its ingestible gel dietary supplement products are taken straight from the gel pack, mixed into drinks, or blended into smoothies. Healthycell's new line of personalized gels creates the first outcome-based service where customers pay a monthly fee for testing and personalized gel formulations that are adapted over time to keep their nutrient levels optimized.

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Historically, supplement personalization has been based on qualitative data from customer surveys, genomic analysis or static biomarker analysis, which fail to capture physiological outcomes, time variability and externalities such as diet. Healthycell's unique offering replaces the assortment of pills consumed by the typical supplement user, with a single, easy-to-use gel pack with nutrient contents that can be varied over time to achieve and maintain an optimal outcome.

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"The future of human nutrition lies at the intersection of three core pillars: superior delivery, nutritional status monitoring and personalization," commented Healthycell CEO, Douglas Giampapa. "First, pill-free, ultra-absorption delivery systems. Second, validation via testing of biomarkers to determine actual rather than hypothetical levels of nutritional status. Third, personalization informed by real-time health data, which enable individualized formulations that match each customer's nutritional needs. We're delighted to collaborate with Panaceutics as a critical partner enabling us to offer this solution. We're enabling a mass market capability in response to the widespread demand for individually tailored consumer products and services, which have only been available as a niche offering."

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Adam Monroe, CEO of Panaceutics, added: "We're very pleased to be working with Healthycell, the leading market player in gel-based dietary supplements, so this partnership is a natural fit. Our disruptive technology uses proprietary robotics, in combination with digital health platforms to rapidly manufacture personalized products at scale to serve individuals' needs and health conditions."

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Panaceutic's robotic manufacturing technology makes use of 12 patents and is the only system currently capable of delivering customized, pill-free, all-in-one nutrition pouches to customers. A 30-day supply is built in a few minutes and delivered without refrigeration, directly to the consumer.

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Groundbreaking, peer-reviewed research by lead author Dr. Donna Housman, founder of Housman Institute, throws early childhood educators and parents a lifeline for improving young children's self-regulation and executive functioning skills at a time when children's social-emotional development and learning has suffered significantly due to the pandemic.

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The research demonstrates that the linchpin to preparing a child for emotional health, well-being and lifelong learning is developing social and emotional competencies during the first years of life, when a brain is the most malleable.

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The study shows that Housman Institute's flagship program begin to ECSEL (Emotional, Cognitive, and Social Early Learning), designed to promote young children's emotional competence, significantly increases children's self-regulation, executive functioning and ability to learn. The model is based on emotional foundations of learning and cognition.

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Begin to ECSEL uses everyday emotional situations to teach young children appropriate strategies for managing feelings, behavior, and thinking, thereby fostering their development of self-regulation and executive functioning skills.

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In the study, 94 children, ages 2 to 6, were enrolled in the begin to ECSEL preventive intervention program and matched with a comparison group not enrolled in the program.

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The study applied a series of tests from the Preschool Self-Regulation Assessment of children's self-regulation and executive challenge functioning skills, measuring both "hot" and "cool" executive functions to assess impulse control and cognitive control, involving attention, thoughts and behaviors.

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The outcome was compelling–the children enrolled in begin to ECSEL demonstrated significantly better self-regulation and executive functioning skills than the comparison group who was, on average, one year older.

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"When a child is overwhelmed by dysregulated emotions, they cannot learn. This research is critical to understanding how fostering emotional competence and regulation from birth provides a pathway for children's mental health and learning," said Dr. Donna Housman. "In this study, begin to ECSEL profoundly enhanced participating children's self-regulation and executive functioning skills."

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Millions of children born since the pandemic are at an increased risk of developmental delays not only due to maternal stress, but also due to postnatal isolation and limited socialization during critical formative years. This research could not be better timed as it offers early childhood educators a path forward to addressing issues of children's mental health, well-being and learning that did not exist in the same magnitude prior to the pandemic. Learn more about begin to ECSEL here.

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Handcrafted alcohol brand Flying Embers announced today the launch of a new line of cocktail-inspired ready-to-drink canned beverages, just in time for summer. Made with USDA certified organic ingredients including Agave Nectar and real fruit juices, Flying Embers has leveraged their proprietary fermentation process to transform traditional cocktail ingredients into flavorful high-ABV, Margarita (10%) and Mojito (8%) cocktail-style RTDs.

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Coming at a time when consumers are looking for better-for-you, full-flavor RTDs in a market often riddled with sugar and additive-filled products, Flying Embers' 100% plant-based, organic drinks are aged in tequila and rum barrels to infuse authentic flavors, while allowing them to be naturally free of sugar without the industry-standard syrups, artificial flavors or colors often used to disguise a lack of quality.

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"We recognized the need to reimagine what a canned cocktail could be. In theory it's great to envision a couple of shots of a spirit mixed with fresh juice in a can, but that's unfortunately not the reality. Many of the RTDs on the market positioning themselves as better-for-you are in fact full of syrups, colors, stabilizers and other junk because fresh cocktails simply do not hold up to being packaged." said Flying Embers Founder and CEO, Bill Moses. "We went back to our roots of working with plant-based ingredients and using our fermentation expertise to create the wildly delicious and complex flavors consumers are seeking, while being brewed to be better; naturally free of sugars and carbs."

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Flying Embers' cocktail-style Mojito and Margarita inspired drinks are available for purchase in two unique six packs, offering three wildly delicious flavors of each variety. The 10% ABV Sparkling Margarita Variety Pack includes three exotic flavors - Classic Lime, Blood Orange Pomegranate and Strawberry Guava, while the 8% ABV Sparkling Mojito Variety pack includes three refreshing flavors of Lime, Watermelon and Mango.

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"We are really proud of what we developed. Staying true to our core capability as fermenters and working with our best-in-class national beer distribution network, we are entering the exciting cocktail category by offering consumers something truly different and better, with superior ingredients, full nutritional transparency and with the right pack-price-variety mix." said Moses.

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Initially, Flying Embers canned cocktails will be available at select retailers across California, Texas, Colorado and North Carolina, with plans to expand its distribution and retail partner footprint throughout the year. For more information on Flying Embers and to find a store near you, visit https://www.flyingembers.com/collections/cocktails and follow the brand on Instagram at @flyingembersbrew.

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Dymatize is taking plant protein to the next level with the launch of its new high-performing plant-based protein powders. Powered by five plant-based protein sources, Dymatize Complete Plant Protein™ is a vegan and a plant-based powerhouse with a complete amino acid profile, ensuring maximum delivery of high-quality protein pre-or post-workout.

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Available in two decadently smooth and ultra-creamy flavors, Dymatize Complete Plant Protein in Creamy Chocolate and Smooth Vanilla is packed with 25 grams of complete protein with 160 calories or less and 0 grams of sugar per serving. Each scoop delivers 9.9 grams of naturally occurring Essential Amino Acids which is a key component for muscle support.

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"We're raising the bar and the proof is in the protein. Our new, unique plant-based protein blend is expertly crafted and engineered to help your body recover so you can continue pursuing your most challenging fitness goals," said Teal Axline, Associate Brand Manager at Dymatize.

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With no artificial colors or sweeteners and no soy or dairy ingredients, this new plant-based protein blend is deliciously unique and versatile, mixing easily in water, in smoothies, or in macro-friendly recipes.

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"Forget what you think you know about plant-based protein powders because we're setting a new standard for taste, quality, and mixability. With every scoop, our delicious complete plant protein will put in the same hard work as you do, day in and day out," Axline added.

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Beginning today, Dymatize Complete Plant Protein in Creamy Chocolate and Smooth Vanilla is available for purchase in a 15-serving tub at nationwide retailers.

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For more information, visit Dymatize.com/complete-plant or follow them on Instagram and TikTok at @dyamtize.

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Dr. Mary Claire Haver is proud to announce a new online Doctor Referral Program, created to help women worldwide find a physician or health care provider specializing in women's health, specifically as it relates to menopause care. A Board Certified OBGYN, Dr. Haver receives countless online inquiries from women wanting a physician referral.

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"It was heartbreaking to hear from so many women looking for help or a second opinion but did not know where to start or could not travel to Texas. I want to help and solve this virtual gap for women," she says.

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Dr. Haver's medical practice and clinic, Mary Claire Wellness, is located in Friendswood, TX, which is south of Houston. She is licensed in the state of Texas only and therefore limited to working with patients that are only located within the state of Texas. Many patients have made notable efforts to travel for an In-Person visit, but there are many she cannot reach due to distance. Potential patients worldwide send email inquiries, desperate for a referral closer to where they live. She knew that more physicians could provide excellent menopause care in other parts of the country and around the world.

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With over 1.7 million Tik Tok followers, Dr. Haver took to social media to ask her followers and students if they had a great experience with a healthcare practitioner. If they did have a referral, she asked that they submit their health care provider's information with a testimonial describing their experience. This list was aggregated and verified internally by the Mary Claire Wellness team. There are now over 900 menopause-friendly health care providers listed. The list continues to grow daily.

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"Together, we can make a difference for many. There are so many incredible physicians that specialize in women's health care. It was important to me to share that information. I am only one person," Dr. Haver said."

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Please note that the referrals are not personal referrals from Dr. Mary Claire Haver but rather a list of individual submissions and testimonials from women worldwide who have had an exceptional experience that they want to share. This list includes North American Menopause Society (NAMS) members and NAMS Certified Menopause Practitioners (NCMPs).

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For more information, please visit https://galvestondiet.com/galveston-diet-recommended-physicians/

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Rad Golf is revolutionizing the way golfers around the world can improve their game without changing the way they play. The new golf technology company, whose innovative products are set to launch later this year, is backed by an unmatched team and board of top experienced and accomplished individuals in golf and tech.

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Based in Scottsdale, known as the golf capital of the Southwest, Rad Golf was founded by local entrepreneurs Peter Johnson and Drew McFarland who have extensive experience working in the sports product industry. Scottsdale is also home to many eminent golf companies which helped the start-up develop its elite board. With its powerhouse team, Rad Golf is guaranteed to build a new legacy for golf with its ecosystem of premier products.

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Rad Golf announces its board includes Kevin Kunkel, Former President of Sprint/T-Mobile; JJ Dudum, Partner of Discovery Land Co. and Casamigos Tequila; Brian Verdugo, CEO of iGolf; Todd Davis, Former CEO of Lifelock; Tom McDonald, Former President of Yamaha Golf; Scott Harkey, CEO of OH Partners; and Peter Johnson, CEO of Rad Golf.

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Rad Golf will offer products and technology unlike anything that is currently on the market. It will have a data-backed platform and multiple hardware devices that will all work to deliver insight to improve the end user's game and overall golfing experience.

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"The marriage between golf tech and equipment has never connected all the dots until now," says Johnson. "Our fully integrated platform of devices communicate with each other to collect and process information that can be used to enhance a players game and improve performance. Our products are designed to do the hard work in the background without confusion, distraction or altering how you play the game."

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Rad Golf is getting ready for a Series A funding round this fall followed by its official product rollout. For more information on Rad Golf and its products, visit www.radgolf.com.

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Moving Image & Content an award-winning digital marketing firm specializing in Gen Z, Web3 and the metaverse, today announced it has rebranded itself and changed its name to Qulture and its website to qulture.agency. The firm's business model and services remain unchanged.

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Commenting on the significance of the rebrand, Qulture's female founder and CEO Quynh Mai, said, "We have outgrown our original name, which had served us well for a decade. The digital universe is light years ahead of where it was when we first opened our doors in 2010. We have developed an insightful vision and unrivalled skill set for understanding and anticipating digital culture through various platforms on behalf of our clients. We want our name to reflect our expertise and vision.

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"Since we help our clients move into their near future, it was only sensible that we moved into ours," Ms. Mai added.

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Black-owned fintech and financial education firm Novae, LLC is honored to welcome Ashton Henry as the company's first-ever Vice President. He accomplished this title in only 3 weeks.

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Henry immigrated to the United States from Grenada in 2004 to study business. After serving in a series of marketing and business expansion roles, he earned his MBA in 2011. Henry spent time as the Assistant Director of Admissions for Brown Mackie College before founding his own financial education company.

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He is the author of "The Chemistry of Credit," a financial education book written to assist readers in getting out of debt. Interested readers may wish to view Henry's 2019 appearance on the Steve Harvey show, where he discussed his own financial success and gave tips to improve viewers' credit scores.

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Upon meeting Novae CEO Reco McCambry, Henry tells me he immediately felt comfortable. He was pleased to find Novae's leadership team receptive to suggestions about strategic growth. He felt that Novae's mission aligned with his own mission to assist marginalized and struggling communities by making financial education and financial technologies widely available.

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Henry hopes that his work with Novae will assist him in helping fellow immigrants and members of the Black community to experience financial success. He is all too aware of the discrimination that has prevented many Black and immigrant families from accumulating wealth in past generations, and he knows that success is possible for those born into poverty if they master the inner workings of the financial system. Novae CEO Reco McCambry is one such success story.

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Henry plans to use his marketing and strategic growth to help Novae affiliates and customers to grow their income.

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"I want to help people get paid." Henry said simply in our interview. "I want to see more six- and seven-figure earners. I feel that we have the platform and the leadership that we need to get that done."

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Henry told me he was attracted to Novae by the company's range of services to help people in any financial situation. "I appreciate that people can improve their credit score and secure funding for their businesses," he said. "Novae has tools to help them grow and market their businesses so that they can have increased revenue. This really empowers people in general, and specifically our people. So many people don't have access to these tools and this knowledge."

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"I love it because sometimes you go to a service provider, and the opportunities that they have for you take away from the business you have already built. With Novae, people can come with their businesses and they can improve their personal and business credit to get what they need."

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The appreciation was mutual.

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"We were attracted to Mr. Henry's commitment to helping people," Novae Chief Marketing Officer Haziq Ali told me. "That's something we really appreciate at Novae. We've very excited to have him onboard."

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"I'm looking to create history here," Mr. Henry told me. "We are going to do great things."

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To learn more about Novae, visit www.novaemoney.com.

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A Christmas-themed celebration is coming to Henry County Heritage Senior Center as part of the first ever Deborah Ann Watson Memorial weekend. The event will be presented by Novae Cares and the FreeWishes Foundation.

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Named for the mother of McDonough native and Novae Money CEO Reco McDaniel McCambry, the DAW Memorial was conceived as McCambry's way of paying forward the wisdom and support he received from his late mother, a single mom who raised him in the face of financial challenges.

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Novae Cares, the nonprofit headed by Shaneé McCambry, will supply a Christmas-themed party including games and an "auction" of Christmas gifts which participants can bid on using free tickets. The FreeWishes foundation will supply a food giveaway with an emphasis on nutritious ingredients that provide a healthy diet for seniors.

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The centerpiece of the day will encourage seniors to tell stories from their past in order to earn tickets for use in the gift auction. McCambry hopes that this sharing will assist the community in valuing the wisdom of their past and the voices of their seniors who have lived through significant moments in American history.

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The Christmas in July event will be held on Thursday, July 28th from 10:00am-1:30pm. McDonough locals are encouraged to spread the word to friends and neighbors who may enjoy the event to ensure that all those in need of a pick-me-up can experience the holiday cheer.

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McDonough residents with children and teens may also be interested in the DAW Memorial Weekend's back-to-school event, which will be held on Sunday, July 31st from 12pm-5pm at Rufus L. Stewart Park. The back-to-school event will feature free school supplies, hair styling, haircuts, games and prizes, food, and entertainment to help students start the school year looking and feeling great. McCambry only asks that attendees take only what they need to ensure there is enough to go around for those hit hardest in these difficult times.

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The first DAW Memorial Weekend is an initiative by the nonprofit Novae Cares, Inc. Its mission is to empower and elevate communities through inspiration, education, and opportunities to give back. Novae Cares CEO Shaneé McCambry hopes to bring communities together in cooperation with the business enterprises of her husband Reco McCambry, whose Novae LLC offers financial education and banking and financing options designed to be accessible to those living in America's underserved neighborhoods.

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Why On Earth, the compelling new feature-length documentary by prominent animal advocate and filmmaker, Katie Cleary, is set to launch in the United States and Canada on August 16. Initially, the film will be available on major streaming and cable platforms including In Demand, Google Play, Amazon, iTunes, Vudu, Vimeo, and Hoopla. The documentary will also be released on DVD and Blu-Ray in the following weeks.

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The gripping film takes a comprehensive look into our current condition as a people; uncovering many issues that are affecting our natural world and the animals who inhabit it, revealing the vital connection between humans, animals, and the growing plant-based movement.

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"Why On Earth has been a labor of love for the past four years. We are so excited to finally share with the world this important documentary to raise awareness about the many issues that impact our planet's critical species," shared Cleary, whose previous award-winning documentary, Give Me Shelter, debuted on Netflix in 2015. Cleary is also the Founder and President of the animal welfare organization, Peace 4 Animals, and its popular animal news network, World Animal News. "There are simple things that we as humans can and must do to prevent the devastation of our rainforests and to enact stricter penalties for poachers who kill endangered and threatened species."

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Shot on a RED camera by Director of Photography, Hunter Nolan, Why On Earth was filmed in five countries including South Africa, Kenya, and Indonesia. Rarely before seen footage highlights the people on the ground fighting to protect critical species including endangered orangutans due to rapid deforestation in Borneo and Sumatra for palm oil extraction, the depletion of the shark population in South Africa due to the illegal shark fin trade, and the poaching of nearly extinct African rhinos, elephants, and lions. The film also shares the process of what it takes to pass legislation to protect animals in the United States.

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Kristin Rizzo wrote the powerful documentary and assisted the film's editor, Brandon Thieme, with post-production. Vision Films is the worldwide distributor.

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Why On Earth features exclusive interviews with well-known leaders in the world of entertainment, sports, animal advocacy, and conservation, including fellow filmmaker Clint Eastwood. Leilani Munter, Maggie Q, Kristin Bauer, John Salley, Shannon Elizabeth, and Dan Richardson are among the many notable names featured in the documentary.

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Why On Earth also features gripping interviews with Damien Mander (Founder of International Anti-Poaching Foundation) along with his all-female anti-poaching team, Akashinga, as well as Dr. Birute Mary Galdikas (President and Co-Founder of Orangutan Foundation International), Petronel Nieuwoudt (Founder of Care For Wild Rhino Sanctuary), Alison Towner (Marine Biologist, Save Our Seas Foundation), Paul Hilton (Conservation Photographer, Racing Extinction), Jim Abernethy (Conservationist, Photographer, Filmmaker), Shawn Heinrichs (Cinematographer, Racing Extinction), Wilfred Chivell (CEO of Marine Dynamics), Ian Singleton (Program Director, Pan Eco), Panut Hadisiswoyo (Founder of Orangutan Information Center), and the David Sheldrick Wildlife Trust team, among others.

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Fiction meets fact when building science and air quality expert Paul H. Raymer launches his latest novel, Second Law (Salty Air Publishing) at the Energy Outwest building science conference. The novel combines the science of buildings with a mysterious and gruesome murder.

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For the past two years, circumstances have trapped millions of us inside our homes, subjecting us to the toxic soup that makes up the air that we breathe. Unrecognized hazards fill this familiar environment. Mr. Raymer converts these hazards into weapons in his novels.

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In the new novel, JON MEGQUIRE, the protagonist of Second Law, returns to Cape Cod in 1984 to attend a conference to widen his knowledge of this growing field of science while seeking his true path in life. But the bizarre murder of his conference roommate interrupts that quest.

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According to Mr. Raymer, "In 1984, the science of home construction was undisciplined thinking. People knew how to put roofs, walls, and floors together to keep the weather out. But there was little understanding of the house as a system. The fan in the bathroom was there to get rid of the odors, not to expel indoor air pollutants and viruses. An insulation material, like expandable foam, was in its infancy. Training was limited and the lack of understanding led to house fires and other disasters."

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Jon's search for an understanding of science, love, construction, and the law holds together the disparate elements of Second Law. Once the murder is discovered, pressure builds with the fear of an unidentified murderer, and Jon has only three days to figure it all out.

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"Nature is very patient," Raymer says. "It is difficult to control and use as a weapon aimed at a single individual. But our quest for saving energy has created a massive market for energy saving products and a rush to satisfy it. That's how mistakes get made." Beginning in the late 1970s with the Arab Oil Embargo and the rationing of fuel, a need for a clearer understanding led to conferences on solar energy and building efficiency. Solar energy became the "Energy of the Future." Cape Cod was the perfect environment to attract attendees who could see a lucrative future, enriching themselves on the need.

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On Wednesday, August 3 we will celebrate the introduction of Second Law at a live building conference - the Energy Outwest Conference at the Gaylord Rockies Resort and Conference Center, Aurora, CO at 12 noon, and the novel will be available on-line and at fine bookstores.

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Second Law: 978-0-9906781-7-5, www.paulhraymer.com/second-law

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Frazy, a technology startup based in San Jose, California, is revolutionizing the ready-to-drink market with their virtual beverage store that ships customized drinks to customers' door. Customers can order their favorite boba, coffee, tea and mocktails online, customize them to their taste and get them shipped to their door. With Frazy's proprietary freezing process, the drinks come to customers in frozen cups so the quality and freshness are retained. Simply thaw the drinks and enjoy them at home, anytime!

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"To enjoy drinks at home easily, we either compromise on the quality and choose cheaper products like coffee pods, or settle with bottled beverages that aren't customized to our taste. It's nearly impossible to make drinks like Boba and Mocktails at home. To enjoy quality drinks that are customized to our taste – like Red Velvet Mocha with Almond Milk and extra sugar or Mango milk boba tea with Tapioca pearls – the only option is to go and wait in line at the cafes/boba shops and some of us may not even have those options nearby.", says Jeff Schopper, Head of Operations. "Frazy solves this, with its innovative fulfillment process, by bringing the actual cafes, boba shops and bars right inside your freezer."

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How does it work? Customers simply choose their favorite boba, coffee, tea or mocktails from 100s of flavors on Frazy's website https://www.getfrazy.com, customize them to their taste and get them shipped to their door. The drinks will then be made by real cafes, boba shops and bartenders just the way customers like them. Frazy will convert them into frozen cups, print customer's name on the cups and ship them to their door. All that needs to be done is to just thaw or microwave the frozen cups and enjoy the favorite customized drinks anytime. Nothing else to add, no mess making them on your own, and no hassle driving to the shops. Convenience at its finest! Frazy is the modern way to drink favorite beverages.

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"Frazy is the first to create a platform for talented baristas or bartenders to sell their drinks to anyone in the country. As a consumer, you get the largest menu of drink options, as we aggregate the variety of beverages offered by local cafes, boba shops and beverage artists.", says Lina Gantar, Head of Marketing. "Frazy's vision is to connect beverage artists with customers in an interactive social platform. We are building our own Metaverse called FrazyWorld where you will be able to enjoy a cafe-like and bar-like social experience virtually while enjoying your real drinks – all from the comfort of your home. With FrazyWorld any beverage artist can open a virtual shop with a click of a button thereby creating more cafes, boba shops and bars for customers. We'll be launching FrazyWorld later this year."

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Mercaux, The Next Generation In-Store Experience, Universal Basket & Checkout Platform, today announced a partnership with Fluent Commerce, the leading provider of a distributed Order Management Solution. The partnership is set to open up big opportunities for retailers looking to leverage their stock, both online and in-store, to provide customers with easy access to the endless aisle, company-wide inventory and flexible fulfilment options for a frictionless omnichannel shopping experience.

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Fluent Order Management architecture provides retailers with the tools to connect their technology systems, sync inventory in near real-time, and update fulfilment logic. As a result of the seamless integration with Fluent Order Management, Mercaux is able to surface near real-time omnichannel inventory and offer flexible fulfilment options to store associates and customers in-store using their assisted selling and self-service digital experience solutions.

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As fellow members of the MACH Alliance, both companies seek to provide solutions that champion flexibility, speed and agility. Mercaux and Fluent Commerce composable architectures ensure that it is quick and easy for retailers to switch on these enhanced functionalities within Mercaux's In-Store Solutions. The partnership is set to bring much-needed fluidity to customer's multi-touch omnichannel journeys through the creation and transaction of mixed baskets.

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Speaking of the partnership, Chad Hooker, VP Global Channel & Alliances, commented, "As companies that are underpinned by MACH principles, we share the same philosophy and want to deliver solutions in the same manner. We look forward to being able to extend our offering further into the in-store space by placing our incredible insights and logic into the hands of Sales Associates and Customers through Mercaux's Next Generation In-Store Platform."

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Olga Kotsur, Co-Founder and CEO of Mercaux shared her thoughts: "We recognise Fluent Commerce as a fellow leader in the composable retail technology space, and through this partnership we will be transforming fulfilment into a positive customer experience by incorporating their best-of-breed OMS features with our own assisted selling, clienteling and checkout capabilities."

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Kotsur concluded, "Fluent Order Management encompasses the very best of a traditional OMS, but with the innate flexibility of a MACH-based, SaaS offering. Retailers and shoppers will finally be able to enjoy the benefits of Next Generation Checkout with the inclusion of mixed omnichannel baskets and flexible fulfilment, right the way through to an enhanced post-purchase experience with the introduction of smart returns."

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Kosterina, the beloved DTC wellness brand centered around the extraordinary benefits of Greek extra virgin olive oil, has expanded its brick & mortar reach across the country. Now, the early harvest, high polyphenol brand is available in more than 400 Whole Foods Market stores, providing the brand's core products with a national footprint in retail grocery.

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Whole Foods Market now carries three Kosterina products: Original Extra Virgin Olive Oil, Organic Everyday Extra Virgin Olive Oil and Dark Chocolate Balsamic Vinegar. Professional chefs, culinary enthusiasts and home cooks alike have two options for upgrading their own cooking routines with Kosterina: Original Extra Virgin Olive Oil (500mL) has a robust flavor that tastes incredible drizzled over salads or used as a finishing oil, and Organic Everyday Extra Virgin Olive Oil (500mL) was crafted specifically with cooks in mind, to stand up to heat and maintain its flavor with a smoke point of over 400° F. In addition to the two extra virgin olive oils, Kosterina's Dark Chocolate Balsamic Vinegar (375mL), a decadent and unexpected spin on classic chocolate syrup, is already available in most Whole Foods Market locations across the country.

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"The benefits of using excellent quality extra virgin olive oil have been touted for ages, and the superfood ingredient is a major part of the Mediterranean lifestyle directly linked to longevity," said Kosterina Founder and Certified Olive Oil Sommelier, Katerina Mountanos.  "Today's shopper is far more discerning about the ingredients and products they consume. With Kosterina now available for purchase at Whole Foods Market, we hope to introduce even more customers to a true early harvest, extra virgin olive oil. We believe our olive oil is high-antioxidant liquid gold with myriad health benefits for consumers, not to mention extraordinary taste, flavor and aroma."

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Kosterina is a wellness brand centered around the Mediterranean lifestyle, founded on the simple belief that high quality extra virgin olive oil is a superfood, vital for a long and healthy life, thanks to polyphenols – the naturally occurring antioxidant-rich compound in many plant foods responsible for the myriad health benefits associated with olive oil. Kosterina's early harvest, cold-pressed extra virgin olive oil is made from Greece's signature Koroneiki olives, picked off the tree while still ripe, resulting in an extra virgin olive oil that is substantially higher in polyphenol levels - up to nine times higher than the average extra virgin olive oil.

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"Kosterina Extra Virgin Olive Oil brings a new flavor and look to the olive oil category. So much thought and care goes into the purity and integrity of the oil," said Brooke Gil, Global Category Merchant for Whole Foods Market. "Kosterina represents Greek heritage in a bottle, connecting with our customers through the culinary experience. I'm excited to now offer both Kosterina's Original and Everyday Extra Virgin Olive Oils as well as their decadent Dark Chocolate Balsamic Vinegar!"

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Further underscoring Kosterina's growth and desire to bring quality products to the pantry is the launch of its newest product line: fruit infused vinegars. Currently available exclusively on kosterina.com, the Crushed Fruit Vinegars (available in Strawberry, Tangerine and Blueberry flavors) are Kosterina's take on the trending staple, and is especially unique as the fruit-based vinegars contain only three ingredients: white wine vinegar from Greece, grape must from Italy and crushed fruit. Perfectly sweet and a little tart, the Crushed Fruit Vinegars are a perfect companion to brighten up a summer salad dressing or zhuzh up a cocktail when used as a shrub, and will also be available in select Whole Foods Market stores later this year.

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For more information and for details on where to find Kosterina at a Whole Foods Market near you, please visit www.kosterina.com.

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Dolcas Biotech, LLC.'s desert-grown TruOliv™ organic olive leaf and fruit extract has been newly minted with Zero-Carbon certification. The new seal endorses the company's commitment to environmental welfare as Dolcas unveils the new liquid beadlet encapsulation formulation for its prized olive extract.

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The new label asserts compliance with PAS-2060—the only internationally recognized certification for organizational carbon neutrality. Formulated in a carbon-neutral facility in Morocco, TruOliv's raw material is sourced from the Moroccan desert's olive groves, located in the pristine foothills of the Atlas Mountains. This part of the Saharan region produces some of the world's most highly valued and immaculately cultivated olive oil olives, as well as fruit-and-leaf, full-spectrum olive extracts.

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Sun scorched and potent

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The intensely hot, rocky arid environment in which the olive trees grow naturally enriches their fruits, leaves, and stems with a unique profile of polyphenols. This eliminates the need to use solvent systems or apply heat traditionally used in potentiating the highly venerated olive fruit and leaf derived antioxidants, specifically hydroxytyrosol and oleuropin. The extreme climate conditions naturally optimize water utilization within the trees' root systems, inducing the polyphenol-producing enzymes into activation.

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"Protecting the environment is not just about reducing the impact of emissions," asserts Dr. Shavon Jackson-Michel, Director of Medical & Scientific Affairs for Dolcas Biotech. "It also involves restoring the land and empowering rural communities—especially in low socioeconomic zones—to instill a sense of pride and self-sufficiency."

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Some of the regenerative systems employed in the production of TruOliv include recently installed drip-irrigation systems that avert unnecessary loss of water. There also is the continuous planting of extensive olive groves to resist further desertification in Morocco. The company further operates a circular economy system, whereby the olive extract side stream (pits and branches) is upcycled into smoke-free charcoal briquettes to be used for barbequing, dental preparations, and other horticultural practices.

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TruOliv gets a makeover

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Already bearing USDA and EU Organic certifications, TruOliv has recently undergone a makeover with the debut of its beadlet liquid-encapsulated product. With this new format, the microencapsulated actives float through an oil-filled capsule, simulating the appearance of a lava lamp. Apart from its aesthetic appeal, the beadlets formatting effectively minimizes capsule loads for more compact delivery of powdered extracts, making this attractive supplement easy to swallow and with enhanced bioavailability. The beadlets are wrapped in a sustained release coating for slow timed release of the actives.

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Hydroxytyrosol, found exclusively in olives and red wine, is a potent antioxidant valued for its diverse activity. This primary olive active has been referenced by EFSA for its role in reducing LDL-oxidation, supporting lipid metabolism, and protecting cells from oxidative damage.

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One 250 mg TruOliv capsule can accommodate 5mg of hydroxytyrosol, the minimum daily dose recommended by EFSA for supporting optimal cardiovascular function and blood cholesterol. The beadlets are suspended in a potent culinary olive oil, sourced from the same Moroccan desert groves, and harnessing a potent dose of polyphenols delivered in the monounsaturated fatty acid (MUFA) matrix native to olives.

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"The Mediterranean diet, long considered a gold standard for supporting heart health, centers on the consumption of olive oil," notes Jackson-Michel. "With more than 100 years of collective olive cultivation expertise, spanning four generations of olive growers, TruOliv is unmatched in its delivery of a full-spectrum, clinically studied, naturally enriched, and regeneratively farmed polyphenol extract."

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The TruOliv beadlet format will be offered alongside the existing encapsulated powdered formula and will be available both in the oil carrier or without. The raw material and capsule varieties will be commercialized in bulk, as well as on a turnkey private label basis.

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Cincy Brands, a technology-driven consumer products company that acquires and accelerates better-for-you brands, today announced the acquisition of Vitabox, an online seller of over 70,000 everyday essential products. This is the first acquisition for the company since launching in February of this year and is a pivotal addition to its emerging portfolio. The world-class team, marketplace solutions, and fulfillment capabilities at Vitabox will enable Cincy Brands to rapidly scale the brands they acquire while bringing products from these brands to Vitabox customers wherever they shop.

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Vitabox was founded in 2019 to make shopping for everyday essentials, including vitamins, personal care products and pet supplies, more convenient and rewarding. Vitabox sources thousands of the highest quality products from top brands, leverages technology to sell at the lowest possible price, and offers customers a loyalty-based rewards program. Vitabox has recently been featured as a key strategic partner in Wish.com's earnings report, with BigCommerce as they launched Walmart.com capabilities, and as one of the first third-party sellers to launch on Kroger.com. The company ships over one million orders annually through the Vitabox.com, Amazon, Walmart, Wish, eBay, and Kroger marketplaces with a 99% customer satisfaction rating.

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"Cincy Brands and Vitabox share the same mission: to serve consumers by providing high quality, sustainable products and the best possible purchasing experience. Vitabox has had tremendous growth over the last several years as a result of their value proposition, world-class operations, direct to consumer expertise and fulfillment capabilities. We are excited to continue investing in Vitabox while leveraging their technology and operational capabilities to accelerate the growth of our new brands," said Andy Cipra, CEO of Cincy Brands.

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The innovative technology and fulfillment infrastructure of Vitabox will be a catalyst for the scaled operations platform Cincy Brands is building to accelerate brand growth. In addition to the operational capabilities provided, Cincy Brands will provide domain expertise, advisory, and capital to rapidly scale the Vitabox business to serve more consumers with unbeatable prices on everyday items.

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"Founders who start ecommerce brands don't typically do so because they want to get into the technology, warehousing, operations, and distribution business. That's why order fulfillment, marketplace management, and direct-to-consumer operations often become a top pain point for founders as they build their brands and the capabilities of Vitabox solve those problems," added Sean Lee, President of Cincy Brands.

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Cincy Brands is currently searching for additional ecommerce and consumer goods brands to acquire and accelerate within its portfolio. They are offering brand owners flexible terms and a seamless closing process. More information is available at www.cincybrands.com.

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Trinity River Distillery® announces the hiring of its new Master Distiller, Brett Luchesi. Brett has been a part of the industry for 11 years, starting out with Ballast Point Brewing and Spirits in San Diego, CA. He has played crucial roles in distillery build outs, design, layout, process piping, recipe formulation, spirit portfolio growth, large alcohol brand acquisitions, distillery consulting, and process efficiencies. His dedication and craft have been recognized and awarded nationally and internationally. "I am thrilled to be a part of Silver Start Spirits," Luchesi states. "It's a tight knit team, they share my values in doing this the right way and making the highest quality products possible. My family and I are excited to be a part of the Fort Worth community."

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CEO and President Thomas Ingham states, "We are very excited to welcome Brett to the Trinity River Distillery® family. Brett is a creative thinker that brings a wealth of knowledge as a former Head Brewer with Ballast Point Brewing Company, as well as Lead and Head Distiller with craft distilleries in the Southwest and West coast. He understands how to combine artistry and process to make a great product."

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Since launching in 2012 Trinity River Distillery®, with its Silver Star® brands, has been making some of the finest tasting spirits produced in the great state of Texas. Each brand is made with nature's finest rainwater collected on-site in 13,000-gallon storage tanks on-site at their iconic near-downtown Fort Worth facility that Ranch Style Beans used to call home.

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The current portfolio of Silver Star® brands includes:

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Award-winning Silver Star® Vodka, is 100% Gluten Free. We use the nest hand-selected Texas corn and purified Texas rainwater. Silver Star® Vodka is naturally smooth, slightly sweet, and tastes great on the rocks or used in one of your favorite cocktails.

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Award-winning Silver Star® Whiskey is a traditional bourbon mash, comprised of Texas corn, rye, and barley. After distillation, the whiskey is placed into charred, single-use, American white oak barrels and laid to rest. After barrel aging, we cut to proof using purified Texas rainwater. Silver Star® Whiskey is a uniquely smooth, slightly sweet everyday drinking whiskey.

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barrels of charred American white oak and laid to rest. Silver Star® Whiskey is a uniquely smooth, slightly sweet everyday drinking whiskey.

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Award winning Silver Star Texas Honey® is made with Silver Star® Whiskey comprised of Texas corn, rye, and barley. We then fold in natural Texas wildflower honey and cut to proof using purified Texas rainwater. Silver Star Texas Honey® is a favorite among mixologists, chefs,and all honey lovers.

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1849, Silver Star Texas Bourbon Whiskey® is made from our preferred mash of Texas grown corn, rye and barley and aged in new American white oak barrels for 3 years. e result is a balanced straight bourbon whiskey that has become a favorite of mixologists. We named it "1849" in honor of the establishment of Fort Worth, Texas by Mexican American War hero, General William Jenkins Worth. It's not only characterized by a legend and a legendary city, but it's the true spirit of the modern west.

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Online Business Expo, Canada's premier local small business directory, has launched their Platinum Featured Listing service and Local First Gift Card product, which are aimed at increasing sales and revenues for local small businesses across Canada.

The Platinum Featured Listing service costs CAD $97 per month and allows customers to list and promote their business with no ads on the Online Business Expo website and gain access to features such as Trusted Locals, Local First, and Local SEO, Local Leads, and more. The Local First Gift Card product is a preloaded gift card as well as a reward tokens card that is accepted anywhere Mastercard is accepted with no expiration and reloadable on an unlimited basis. For each CAD $500 loaded onto the card, cardholders earn CAD $50 in reward tokens to be used in savings toward goods and services.

“Online Business Expo provides small to medium-sized businesses an opportunity to reach a qualified, local consumer audience through a profile on our consumer-facing website. We are committed to providing content to users in a hyper-local context to bring new and repeat customers to our local small business clients," said John Davis, Vice President of Online Business Expo.

For more information, please visit: www.onlinebusinessexpo.ca.

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