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FitVine Wine, the maker of delicious, low-sugar, full bodied wines, is introducing the brand's new North Coast Cabernet Reserve. The silky smooth, high-quality Cabernet from the grapes of California's North Coast is now available online on FitVineWine.com. FitVine Wine was created for people who want to enjoy a balanced lifestyle filled with fun, fitness, relaxation, and of course, really good wine.

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"Our North Coast Cabernet Reserve is a very special addition to the FitVine family of wines," said Tom Beaton, CEO and co-founder of FitVine Wine. "There are two factors that impact the flavor of wine: the grapes and the fermentation process. The grapes for this new variety come from the North Coast of California. They are picked at the perfect moment and go through the same fermentation process as our other varietals. We take an 'old world wine' approach and ferment our wines for as long as possible to get deep flavor while reducing residual sugar. That's how we get them to taste so good while maintaining low sugar content, no flavor additives, and only the good stuff!"

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FitVine Wine is a pioneer of the better-for-you (BFY) wine category. Nevertheless, it could be said that the brand is in a category of its own. FitVine Wine is full-bodied and full-alcohol like traditional wines but contains no flavor additives and is processed to be gluten-free and is 100% vegan. So FitVine can really play to both sides of the coin and be enjoyed by people who like the flavor of traditional wines but want a wine that has no flavor additives and is transparent with their nutritional label. It's a win-win for wine lovers!

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"Our new North Coast Cabernet Reserve is no exception to our really good, low-sugar, no-nonsense wines for people who want a high-quality, less pretentious wine at a good price," said Mark Warren, president and co-founder of FitVine Wine. "Our fans know that our wine contains the best possible ingredients and is crafted with the cleanest possible process. People deserve a good wine. That's why we do what we do."

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Order your new favorite wine online on FitVineWine.com (Continental U.S.). The SRP for FitVine's new North Coast Cabernet Reserve is $19.99.

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Enjoy beautiful images of FitVine Wine here.

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With the back-to-school season approaching, both teachers and students are preparing for a new term. The start of a new school year is a great occasion to upgrade a hairstyle so that people can create a whole new themselves and emerge as focal points. Nadula hair is currently offering the biggest discount over previous years. Everyone can seize this chance to get new back-to-school hairstyles.

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Nadula hair, one of the most popular human virgin hair brands, supplies various types of trendy African American hair wigs of different hairstyles, colors, and constructions. To meet the individual needs of global women all around the world, they have designed hundreds of wig products in 12 categories. Nadula promises to provide 100% human hair ready to wear glueless wigs, 360 ponytail wigs, 26 inch straight wigs, and bundles of hair, like loose wave bundles hair, with quality assurance at an affordable price, which is the reason why Nadula has received favor from global women.

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For the girls who want to create stunning back-to-school hairstyles, Nadula provides a series of hot items for them to choose from. Headband wigs are always popular on account of the easy installation and affordable price. V part wigs attract much attention for the endless versatility, which can be restyled into any hairstyle according to personal preference and don't need any glue for the installation. When it comes to lace front wigs, they are wonderful to create a realistic hair look. Besides, they also have skunk stripe wigs and other ombre wigs to choose from.

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Another good news is that all the products in Nadula mall support Buy Now Pay Later, so that all the customers with a limited budget can also get their favorite wigs.

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Bankroll, a new luxury sports bar experience coming to Philadelphia this fall, and Betting Hero, the leading live activation and customer experience company in the sports betting industry, today announced a strategic partnership that will create a valuable sports betting concierge program for Bankroll's guests.

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Bankroll, a premier entertainment and dining destination for the modern, invested sports fan, has partnered with Betting Hero to develop and build Bankroll's sports betting education. The partnership includes conducting market analysis and creating a concierge program featuring in-house sports betting experts who will guide Bankroll guests through the sports betting experience.

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A recent study from Betting Hero's consulting and research arm – Betting Hero Research – and Epoxy.ai found that 47% of sports bettors said they want to place more bets but currently have a hard time navigating and finding the bets they want. These findings support consumer interest in Bankroll's guest experience and concierge program, which provides hands-on education around online betting, including setting up an account on a betting app, learning about the different types of bets they can place, and how to pay for their online gambling and withdraw their winnings. Additionally, 71% of sports bettors find it important or very important to be able to watch what they bet on – and Bankroll will offer dozens of screens for fans to watch their favorite games.

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"We are thrilled to collaborate with Betting Hero and its team of seasoned sports betting experts to create the next generation of gaming catered to sports fans," said Padma Rao, CEO of Bankroll. "Our unique concierge service will provide customers customized content, coaching and community unlike any other venue or platform."

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Betting Hero will also help build out Bankroll's sports betting-focused concierge team, focusing on VIP customer engagement, customer acquisition, and building relationships with gambling and sports betting companies.

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"Betting has become an integral part of the sports fan experience," said Jai Maw, President of Betting Hero. "Creating a high-end betting experience at a venue like Bankroll gives guests more ways to engage with their favorite games and provides betting companies a truly differentiated way to engage customers. We're excited to deploy Betting Hero's sports betting expertise in partnership with Bankroll to create this unique venue experience catered toward bettors."

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Bankroll is based in Philadelphia, where online sports betting was legalized in 2019. Betting Hero has partnered with more than 200 restaurants and bars nationally, many of which are individually owned and operated.

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AvoMD, a next-generation, application-based clinical decision support platform, is working with the American Academy of Family Physicians (AAFP) to transform algorithms developed by the AAFP journal American Family Physician (AFP) into actionable, instant guidance at the point-of-care. The partnership will begin with 20 commonly used algorithms from the AAFP's AFP, including those that focus on Hypothyroidism, Abnormal Uterine Bleeding in Premenopausal Women and Alcohol Withdrawal Syndrome.

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Family physicians are among the busiest of all providers, having 82 patient encounters per week on average. In addition to comprehensive, preventive care, they perform a wide variety of services and procedures encompassing behavioral health care, chronic care management, pediatric and geriatric medicine, urgent care, skin procedures (e.g., biopsies), musculoskeletal injections and more. Because family physicians serve such a great volume of vastly different types of patients, having instant, point-of-care access to expert guidance in the form of algorithms is essential in ensuring patients receive the highest standard of care.

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AvoMD's cloud-based solution - which will be available on AvoMD's web and mobile apps and accessible in the Electronic Health Record - supports and strengthens the ability of family physicians to provide critical services to patients of all ages. The tool empowers family physicians to deliver the best possible care tailored to individual patient needs. Healthcare organizations will have the ability to use AvoMD's no-code content management tool to customize the offering for local needs.

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AvoMD co-founder and CEO Dr. Yair Saperstein commented, "We are thrilled to partner with the AAFP, the authority on family medicine and the largest medical society devoted solely to primary care. Combining the AAFP's clinical expertise with AvoMD's decision support technology furthers our shared mission of equipping primary care physicians and their support teams with the tools and expertise to provide high-quality, evidence-based care. We are excited to provide this offering to our growing base of health system customers and clinician users."

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Rove Premier, a new-for-2022 suite of cannabis products from legacy and national cannabis manufacturer Rove, today announces the release of Ice Hash Live Rosin. This rosin launch is the latest innovation from Rove, known for transparency in sourcing and forward-looking manufacturing techniques. Ice Hash Live Rosin is a solventless extract produced through a heritage process utilizing only ice, heat, pressure and water. New Ice Hash Live Rosin by Rove is available now in California, in three strains and two formats. Other Rove markets will begin to carry Ice Hash Live Rosin later in 2022.

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The Ice Hash Live Rosin user experience is consistent with Rove's award-winning legacy vapes, upgraded with a premium, terpene-rich, flower high. Made from 100% cannabis, without any chemicals or additives, the Live Rosin is produced in a rare, artisan process. Fresh-frozen cannabis trichomes are separated from the plant using an ice-bath process to produce top-grade, 5-6 star ice hash. The ice hash is cold-pressed by hand to produce a terpene-rich rosin, and then cold-cured for two weeks to produce the perfect texture for dabbing. The resulting rosin is never refined, and is either sent to shelves as a dabbable concentrate or placed through a slow-melt process for another 96 hours to become ready to vape. Truly a 100% solventless process, there are no solvents used at any point in production.

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Rove President Paul Jacobson says, "Our new Ice Hash Live Rosin takes this traditional process of cold-pressing cannabis and supercharges it with best-in-class sourcing and  years of commitment to cutting edge technology to offer the most authentic, enjoyable cannabis experience possible. Our new Live Rosin products really are the most authentic, cleanest full-flower cannabis experience."

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New Ice Hash strains include an indica called Tropaya, a sativa called Chocolope and a hybrid called Fatso. Available formats include a one-gram solventless, dab-ready concentrate and a half-gram, pen-ready vape. The brand suggests the concentrate is best enjoyed using Rove's proprietary, low-temperature 510 thread rosin cartridge that the company spent over six years continuously optimizing, and allows the thicker live rosin material to flow easily into the atomizer for a premium cannabis experience. All Rove Ice Hash Live Rosin products are produced using fresh-frozen and single-sourced whole flower.

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Rove Premier is a step into the future of genetics, sourcing hand-picked exotics from around the world and developing exclusive, limited strain-runs for a next-level cannabis experience.

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Workers at the Rise Rock Creek Dispensary in Joliet, Ill. have voted overwhelmingly to join Teamsters Local 777. The facility is the third Rise location to affiliate with Local 777 in less than four months.

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"We're making monumental progress in a short period of time because Illinois cannabis workers recognize that we're the strongest union out there," said Peter Finn, Teamsters Food Processing Division Director. "To all of the other Rise workers out there – join our movement! you'll be glad that you did."

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"Legally-regulated recreational cannabis is a fairly new industry in our state, but it's been an honor to represent such an engaged, energetic and unified group of workers," said Jim Glimco, Local 777 President. "We welcome these men and women to our family and will continue to fight hard on their behalf as we stand together at the forefront of this twenty-first century labor movement."

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Dan Hammond and Titus L. Lee, Jr. are Patient Care Specialists at Rise Rock Creek who voted in favor of joining the Teamsters.

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"I support forming a union with the Teamsters because it's time for these big corporations to treat us like humans," said Lee.

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"I support forming a union with the Teamsters because cannabis workers are stronger when stand together," said Hammond.

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Founded in 1937, Teamsters Local 777 represents workers in a wide variety of industries throughout the Chicago area. For more information, go to https://www.teamsters777.org/.

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National Avocado Day is fast approaching, and Avocados from Peru (AFP) is celebrating America's favorite superfood by giving back to local communities and unveiling the ultimate demo machine – the AFP Food Truck.

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To celebrate National Avocado Day on July 31, AFP kicked off its week of festivities in Philadelphia. For the second year in a row, AFP teamed up with GIANT to donate 50,000 avocados to Philabundance, the city's largest food bank and an affiliate organization of Feeding America. The donation was announced at theAnnual Top Guac Championship, hosted by AFP, GIANT, and Philabundance, where amateur chefs competed to make the best guacamole in Philadelphia. The event was attended by leaders in the city's food scene and representatives from AFP, GIANT, Philabundance and Feeding America.

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A special guest at the event, the brand-new AFP Food Truck, in partnership with the Peruvian Brothers, made its official debut in the city of Philadelphia. The food truck was used as a backdrop and a GIANT trailer to haul the 50,000 avocados donated to charity.

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"Avocados hold a special place in our hearts and our culture, so celebrating them for National Avocado Day is easy. Moreover, giving back to communities in need makes the celebration even more special," said Xavier Equihua, President of the Peruvian Avocado Commission, "We are proud to support such impactful philanthropies as Philabundance and Feeding America, and what better way to do that than through avocados and bringing the community together."

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"We are so grateful that Avocados from Peru chose to support our organization and the important work we do to impact our community. The avocados will go a long way in supporting and feeding those in need," said Loree D. Jones, Chief Executive Officer at Philabundance, "These contributions will help many in need throughout the communities we serve."

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"The GIANT Company is committed to eliminating hunger in the communities we serve," said Emine Boz, Community Impact Coordinator at The GIANT Company, "Together with Avocados from Peru and Philabundance, we're able to do just that and make a difference in the lives of our neighbors facing food insecurity."

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The National Avocado Day celebrations do not stop there! AFP was invited by FOX 5 D.C. to participate in their Zip Trips programming – a weekly series that highlights the best spots to visit around the D.C. region. On Friday, July 29, AFP will be live at the Port City Brewing Company in Alexandria, Virginia (3950 Wheeler Avenue, Alexandria, VA 22304) until 11:00 AM. The series will highlight the AFP Food Truck as the Peruvian Brothers dish out avocado toast to members of the public. In addition to the food truck, the event will feature the AVO Tesla, the prize of the AFP – Lidl Food Markets Summer Sweepstakes Giveaway.

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"It's an honor to join and work alongside Avocados from Peru on our signature food truck to celebrate our home country's number one superfood export, the avocado," said Giuseppe and Mario Lanzone, known as the Peruvian Brothers, "It has always been our goal to bring the taste of Peru to our new home and Avocados from Peru is helping us accomplish just that."

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First Dollar, the health wallet for modern benefit providers, today announced that it has achieved SOC 2 Type II compliance in accordance with American Institute of Certified Public Accountants (AICPA) standards for SOC for Service Organizations also known as SSAE 18. Achieving this standard with an unqualified opinion serves as third-party industry validation that First Dollar, Inc. provides enterprise-level security for customer's data secured in the First Dollar, Inc. System.

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"Completing a Soc II certification rightfully takes a significant amount of time and energy," said Geoffrey Scott, First Dollar's Vice President of Risk and Compliance. "It says a lot about First Dollar's commitment to security that it was completed less than three years into our existence. In an industry where safeguarding customer data is paramount, our partners want proof that we're secure; this is that proof."

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First Dollar is a technology company that builds healthcare benefits infrastructure. Their health wallet platform gives benefit providers the tools they need to launch tax-advantaged accounts, Rx programs, or whatever they dream up next.

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First Dollar, Inc. was audited by Prescient Assurance, a leader in security and compliance attestation for B2B, SAAS companies worldwide. Prescient Assurance is a registered public accounting in the US and Canada and provides risk management and assurance services which includes but is not limited to SOC 2, PCI, ISO, NIST, GDPR, CCPA, HIPAA, and CSA STAR. For more information about Prescient Assurance, you may reach out them at info@prescientassurance.com.

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An unqualified opinion on a SOC 2 Type II audit report demonstrates to First Dollar, Inc.'s current and future customers that they manage their data with the highest standard of security and compliance.

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Vantage Health Technologies a part of the BroadReach Group, a global social enterprise with nearly two decades of experience combining technology innovation with deep healthcare expertise, today announced the results of its first annual State of U.S. Health Equity Survey. The survey found that while the industry sees health equity as incredibly important, there are few tangible steps and plans in place to address it.

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In June and July of 2022, Vantage Health Technologies surveyed nearly 200 (192) executives and senior decision-makers within payers, providers and other healthcare stakeholders to understand how organizations address health inequities within their plans. The results found that while 95% of respondents believe that health equity is important for their organization to address, nearly half (43.5%) of the respondents said their organization has no roadmap to address health equity across their people, process and technology. Additionally, 45.3% have only a partial or ad hoc roadmap plan. Of them, 53% are unsure if it will be a priority in the next 12-18 months. Surprisingly, only 8% said that it would be a priority.

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Additional top findings are as follows:

• 43.8% of those surveyed don't know if they have any race, ethnicity or language data on their care population, and only 4.2% have this data on 75-100% of their population.
• 44.3% of those surveyed do not provide culturally and linguistically appropriate, person-centered care today and only provide care in English. While more than half are trying — 55.7% say they do this in some instances but not all and that there is room for improvement.
• 55.2% of organizations did not have racial or linguistic data on their employees
• Top barriers to implementing health equity initiatives were self-reported to included: budget, lack of or outdated systems, data challenges, leadership, guidelines and governance, resource limitations (including human resources), timing and prioritization, training and knowledge, and others.

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"The data clearly shows the U.S. is still in its early days of addressing health inequities," said Dr. John Sargent, founder Vantage Health Technologies and BroadReach Group. "While health systems work to improve data collection, technologies can be implemented now to help identify areas for improvement and create a clear roadmap. The most important thing is that payers and providers meet patients where they're at and provide tailored care."

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"For true improvement in health equity, unless your population is totally homogeneous, you're actually going to have to address things in a much more targeted way," says Dr. Chris Esguerra, the chief medical officer for Health Plan of San Mateo and one of Vantage's medical advisors in the survey. "Everyone focuses on data — or lack of data — as a gap and gets stuck there. Data is the thing that will help you understand that there is a problem, but do you know how to understand the problem?"

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Vantage Health Technologies works with payers and providers to implement AI-enabled solutions that suggest health interventions for underserved populations to reduce health inequities. These kinds of inequities cost the U.S. healthcare system $320 billion annually and if left unchecked, these costs are estimated to rise to $1 trillion or more by 2040. For more information, visit www.vantagehealth.tech.

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Full market survey will be released and discussed on July 28, 2022; click here to register for the event or here to get the survey.

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Mikuna, the clean, regenerative plant protein brand, announces the appointment of Alastair Green as Chief Brand Officer and Edward Wang as Chief Operations Officer. The investment in leadership and talent underscores the brand's aggressive growth trajectory forecasted for the remainder of 2022 and beyond.

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Alastair Green has 25 years of brand building advertising experience working for agencies Team One in Los Angeles, McCann Worldgroup in San Francisco and Ogilvy in New York and London, with clients including Lexus, Marriott, Microsoft, Unilever, Amazon, Nortel, Cisco, American Express, GlaxoSmithKline, Kodak and Nestlé. His work has been recognized by numerous industry awards that include Cannes, The Clios, The One Show, London Advertising Awards, Webbys to name a few. In his new role as Chief Brand Officer, Alastair will lead Mikuna's efforts to grow the brand as the exclusive supplier of Chocho in the U.S.

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"Having partnered with Mikuna in an advisory role for over a year, and seeing their impressive growth, it was a natural decision to come on board in a full capacity when I was offered the once in a lifetime opportunity," says Alastair Green, newly appointed Chief Brand Officer. "I'm thrilled to join the leadership team behind the purpose-driven brand and I look forward to introducing the US consumers and world to this revolutionary plant ingredient."

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For over 20 years, Edward Wang has worked as a results-driven senior operations leader with a proven track record of success at companies such as Tone It Up, Growth Network Holdings, Irwin Naturals, Beachbody LLC, Designer Protein and The Wonderful Group (FIJI Water and POMx Iced Coffee). He brings extensive expertise in supply chain operations and manufacturing to Mikuna, where he will support the acceleration of Mikuna's growth through strategic sourcing and distribution.

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"Mikuna has tapped an incredibly unique and powerful plant-based ingredient that's poised to dominate the plant-based protein market," says Edward Wang, Chief Operations Officer. "I'm thrilled to tap my expertise and network to develop strategies to accelerate our sourcing and manufacturing expanding distribution of this clean, game-changing plant into more distributors, retailers, and consumers' hands."

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Mikuna offers products made with Chocho, a regenerative, nutrient-dense plant uniquely grown in the Andes that's rich in fiber, iron, zinc, calcium, and more protein than any other plant on the planet. While Chocho has been consumed by Indigenous communities dating back to the Incas, Mikuna is uniquely positioned by its Founder Ricky Echanique's Ecuadorian heritage to be the first and only U.S. supplier.

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Mikuna Chocho Superfood Protein, which includes 20 grams of complete protein from a single source, is sold direct-to-consumer on Mikunafoods.com, Amazon and in retailers and foodservice locations across Arizona, California, Colorado, Hawaii, Louisiana, Maine, Michigan, Nevada, New Jersey, New York, Ohio, Pennsylvania, South Carolina, Texas and Vermont.

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InContext Solutions, a 3D virtual reality platform for retailers and consumer goods manufacturers, today announced the availability of InContext Virtual Commerce on Microsoft AppSource, an online cloud marketplace providing tailored line-of-business solutions.

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Founded in 2009, InContext is reinventing the shopper experience with leading-edge virtual store technology and insights. Retail teams can visualize first in a digital twin of the store to maximize ROI by leveraging ShopperMX™, a virtual visualization platform for storytelling, collaboration and shopper insights.

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InContext's virtual commerce offering gives retailers and brands a unique set of tools to engage shoppers online. Through Microsoft AppSource, InContext Virtual Commerce provides the experience of 3D in-store shopping through the web as a first step into the retail metaverse. Retailers and brands using Microsoft Dynamics 365 for e-commerce can seamlessly integrate immersive 3D spaces into their current 2D website—creating differentiated shopping experiences, greater product clarity, and increased impulse buys through innovative merchandising, advertising, and promotional strategies.

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"E-commerce became a necessity for many consumers in 2020 and has continued to increase in popularity even as we go back to in-store shopping. Yet it lacks discovery and impulse purchases, and is often an underwhelming and frustrating experience for the shopper searching for what they need," said David Rich, CEO of InContext Solutions. "These consumers are primed and ready for innovative online shopping experiences, and we're excited to offer a seamless 3D commerce integration, helping retailers and brands to take that first step into the retail metaverse."

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Toby Bowers, General Manager, Business Applications Group, Microsoft Corp. said, "We're happy to welcome InContext to Microsoft AppSource, which gives our partners great exposure to cloud customers around the globe. Microsoft AppSource offers partner solutions such as Virtual Commerce from InContext to help customers meet their needs faster."

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HempMy Pet and Tarleton University, a member of the Texas A&M university system, are excited to announce positive results of their Cannabidiol (CBD) Equine Study focusing on the stress of transportation and a myriad of behaviors.

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Tarleton University has completed its study using HempMy Pet's Full Spectrum Abacus CBD oil on horses with great success. The objective of the research program was to explore opportunities that full spectrum CBD oil may provide to the livestock industry as a tool to mediate stressors, minimize injury during transport and handling, and promote health by minimizing overstimulation of the hypothalamus, pituitary, and adrenal glands, commonly called the HPA axis.

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The research demonstrated that higher doses of CBD (.6mg/kg of body weight) are more effective overall compared to lower doses of CBD (.3mg/kg of body weight). In both dosages, CBD was non-detectable after 24 hours with the highest blood concentration levels peaking at four hours after it was administered.

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There was no difference observed in the effects of CBD in male and female horses, but there was an increase in feed eating times in both the low and higher CBD dosages. The higher dosage was seen to have a much longer feed time compared to the lower dosage.

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Research showed there was a decrease in cortisol levels in the transportation portion of the study and that there were not any long-lasting effects of the CBD in both the low and high dosages.

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Environmental stressors such as handling, transport, and housing can affect aspects of a horse's behavior, such as weight gain and feed efficiency, in addition to stimulating stereotypic behaviors, such as bar biting, self-mutilation, and excessive aggression. CBD has been shown to decrease anxiety from a variety of stimuli in previous studies of both dogs and mice and researchers were thrilled to see similar results with horses.

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Dr. Kimberly Guay, Ph.D., P.A.S., Tarleton University states, "My research goals are to perform as many projects as necessary to better understand the physiological and behavioral responses of animals when they consume CBD and Hemp processing byproducts such as hempseed meal. It is important to recognize the differences in these products so that we can categorize and utilize them in safe and useful ways. There is still much to be done, and we will continue to fill in the blanks that remain regarding these products in our animals. I have much respect for companies like HempMy Pet for making the responsible and conscientious decision to subject their products for unbiased analysis."

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Natalie Mondine, HempMy Pet Co-Founder and COO, says, "This is our second clinical trial study overall, but it is the first study we have done with horses, and we are very pleased with the results. Being approached by Tarleton University to collaborate on a study was very exciting for us, as it shows that the interest in the therapeutic benefits of hemp are valid and have a real future in medicine. If we look at the science and data behind all of the research that has been done so far, it's impossible to ignore that CBD and hemp derivatives have an overwhelmingly positive effect on a myriad of health concerns and are a real alternative to pharmaceuticals."

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Recently, ARC Facilities, a leading provider of facility management solutions, introduced an app geared specifically for schools.

The idea for the app was born out of need: A K-2 school in Flora arrived at ARC's offices looking for a solution to manage critical building data. The school's building manager met with Rahul Roy, ARC's CTO, and remarked, "I am renovating my educational facility but am having trouble in workflow management and sharing data to my team, causing unnecessary delays. Do you have a tool that can help with education facilities management?” Upon hearing this, Roy went to work to develop a software solution that saves time and makes it easy for facility managers in education to manage their data.

ARC's facility management software app comes with separate modules, including as-builts drawings, emergency information, equipment information, shut-off locations with photos and instructions, and more. Each of these modules brings multiple features like access to critical building data such as emergency evacuation routes, equipment details, location of assets, HVAC assets, and scanning data with QR codes.

Furthermore, ARC also offers a value calculator for educational facilities absolutely for free. This value calculator helps building managers to calculate hidden costs and plan their budgets accordingly.

For more information and to learn how to simplify facility management software for schools, visit: www.arcfacilities.com/product.

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Effecto just launched a new evidence-based Effecto Symptom & Mood Tracker for health and chronic illnesses that helps people stay on top of their health and manage chronic illnesses. Not only it does do that, but also brings healthcare closer to every person and improves overall health & wellbeing. It's an altogether unified tool for chronic illnesses and all health concerns and it was recently acknowledged as the No. 1 chronic illnesses and health tracker in a systematic review of a peer-reviewed scientific journal.

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What makes Effecto App stand out in the market, is its capability of personalizing an app to fit individual needs and its adaptivity to track any factor or symptom you need. We tend to organize our daily activities and prioritize the routine in a way it fits us the most. With Effecto, you can easily adapt and customize the tracking to fit your individual schedule. We listen to different types of music, play different video games, and read different e-news depending on how we feel and what mood we're in. What we don't know is how these different, but very specific factors influence our sleep, energy levels, and next day's bliss. You choose what and when you want to track, and with just a few seconds dedicated to logging your different health aspects and the activities you do every day, can benefit you for all the years to come.

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With its wide range of adaptation possibilities, Effecto Tracker can bring beneficial health & lifestyle changes for many of us, whether we're talking about mental health issues like depression, anxiety, stress, ADHD, etc. or chronic conditions, such as migraine, headaches, chronic pain, autoimmune diseases, or even regular health aspects like mood, sleep, productivity, focus, or procrastination. In addition to that, Effecto is able to assist both the patient and the doctor, providing deep and actionable insights on every health matter and chronic condition by providing summarized reports that assist in the prevention, diagnostic, and treatment pathways. The implementation of state-of-the-art technology and Effecto's correlations feature allows understanding what effect different factors you do on a daily basis have on your health, helping to identify the triggers, relief methods, or improvement strategies that are specific to every individual. You can find the success stories of Effecto's users here.

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Effecto is changing and improving the current principles of self-tracking of health and chronic illnesses. Visit www.effecto.app for more information.

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Today, Modern Age, a health and wellness company focused on healthy aging, launched a digital Subjective Age Assessment to help users measure how they are aging across a variety of important factors.

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Subjective age is how old individuals feel regardless of their chronological age. Over the past four decades, scientists have linked feeling younger than one's chronological age with positive health outcomes such as greater strength, better biomarkers for liver and endocrine function, and a more youthful brain.

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"Our research reinforced that aging is a topic surrounded by fear and uncertainty. People feel powerless and believe how they will age is predetermined. In reality, only 20% to 30% is determined by your genetics, and the rest is controllable. Taking our Subjective Age Assessment is the first step in understanding how old you look and feel and, as a result, how well you age," said Modern Age's Chief Medical Officer, Dr. Anant Vinjamoori.
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A first of its kind, the Subjective Age Assessment examines three critical factors: visible age, lifestyle age, and psychological age. Through AI analysis of photos and personal responses, the Subjective Age Assessment delivers a comprehensive view of the factors impacting an individual's aging journey. Modern Age's board-certified clinicians are available to guide individuals through the results to create a personalized plan to address aging in a telehealth consultation or in person at Modern Age's New York City Flatiron studio.

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By offering a curated suite of products and treatments, from Neuromodulators to IV Drip Therapy to PRP Hair Restoration, Modern Age enables its customers to take a proactive and holistic approach to aging in partnership with its team of medical experts. Customers will be encouraged to periodically re-take the Subjective Age Assessment to understand how the steps they are taking impacts their Subjective Age over time. With the launch of the Subjective Age Assessment, Modern Age has redefined the type of knowledge and hyper-personalized tools available to help individuals take control of how they age.

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To embark on your own aging journey with Modern Age's Subjective Age Assessment, please visit modern-age.com/subjective-age

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Vetcetera, an online community for professional development and education for veterinary professionals and students, and Vet Candy, a veterinary news source and continuing education provider, today announced a new partnership that will expand access to continuing education for practicing veterinarians. This partnership provides informative and high quality content that both entertains and educates.

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"More Americans are turning to pet adoption and ownership than ever before, which in turn has the ripple effect of a sharp increase in demand for veterinary care in communities across the country," said Dr. Jill López, CEO of Vet Candy. "This new continuing education option will ensure that veterinary pros gain access to vital instruction needed for licensure and exam prep—and that pets receive the quality care they need to lead healthy, lasting lives."

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Demand for veterinary care and services continues to spike as a result of the so-called COVID-19 pet boom and an aging veterinary workforce. According to the American Veterinary Medical Association, domestic dog and cat populations in the U.S. are expected to increase to 100 million and 85 million, respectively, by 2030.  Due to limited access to in-person continuing education during COVID-19, online veterinary continuing education options have become increasingly popular.

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To help meet the growing demand for veterinary care, the two organizations will collaborate to create and deliver continuing education courses that qualify for approval by the Registry of Approved Continuing Education (RACE). The initial courses will focus on internal medicine, covering topics such as Addison's Disease, Cushing's Disease, Diabetes in Dogs, and Diabetes in Cats. Courses will be available exclusively to Vetcetera members beginning in the fall of 2022.

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Through the new continuing education partnership, members of Vetcetera will gain access to the online courses developed in collaboration with Vet Candy. Dr. Forrest Cummings, an internal medicine specialist in Louisville, KY, will lead the four exclusive courses in endocrinology. Dr. Cummings acquired his DVM at Tuskegee University, completed a Small Animal Medicine & Surgery internship at the University of Tennessee, Knoxville, and returned to Louisville to complete his internal medicine residency. Dr. Cummings is a Diplomate of the American College of Veterinary Internal Medicine.

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"Expanding our library with studio-quality content to support continuing education and exam prep are important components of Vetcetera and what we provide to our ever-growing community," said Katie Krothapalli, DVM, MBA, Director of Healthcare Education at Vetcetera. "By bringing high-quality continuing education content to this popular online community, veterinary pros will receive the engaging content they need to support their full career trajectory – from student to practitioner."

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For more information on the RACE-approved options, visit Vetcetera, which offers a range of membership options for veterinary professionals, including an affordable student membership and discounted memberships for veterinary technicians.

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HempLucid, a leading provider of plant-based wellness supplements, is the first startup to offer medically supervised Ketamine-Assisted Therapy (KAP) as an employee benefit.

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Ketamine is a general anesthetic, first used on the battlefields of Vietnam because it did not slow the heartrate like other anesthetics. Today, ketamine is used by first responders to calm people trying to take their own lives, and as an emerging medical treatment for depression.

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"The interesting and exciting part is that it came out of neuroscience research, instead of by chance, said Gerard Sanacora, M.D., Ph.D., a psychiatrist at Yale Medicine involved in many ketamine studies.

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Former first responder turned HempLucid CEO Chase Hudson's advocacy of psychedelic assisted therapies was cemented as a co-producer of Reborn, which chronicles Lamar Odom's use of psychedelic-assisted therapies during his recovery from drug addiction.

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"We are in a new era," said Chase Hudson, CEO HempLucid.

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"We know mental and physical health are deeply connected. HempLucid's corporate wellness program is the necessary bridge for our employees while our health care system catches up," he continued.

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HempLucid's ketamine-infusion pilot program started in 2019 with executive leadership participation, including Hudson. In 2022, HempLucid, which now covers the full cost of ketamine infusions for employees, formalized the offering as a health care benefit through a first of its kind partnership with Canadian firm, Numinus Wellness.

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The employee benefit ensures access to KAP to any employee with a mental health diagnosis. Traditional therapy is covered through HempLucid's existing health care plan and HempLucid continues to cover ketamine infusions. The combination of traditional therapy and ketamine infusions is the medical therapy known as KAP.

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HempLucid's corporate wellness program also includes holistic approaches including massage, cryotherapy, hypobaric chambers, float tanks and weekly team building events.

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"Our approach is holistic. We want to our employees to have access to all pathways to healing. As individuals and as a team, we have seen incredible shifts, in productivity, temperament, and empathy in ourselves and as a team. These benefits are now part of our corporate core." said Hudson.

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The hum of modern life can be relentless. Trying to find the energy to keep up can be challenging when so much is demanding the attention of the average person. Carving out time to exercise can be particularly difficult — which is why Greenfilled has developed its elegantly simple Perform Supplement solution.

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Greenfilled is a health and wellness company focused on one key ingredient: phytoplankton. The plant-like organism is a foundational building block of the ocean's ecosystem. It also filters untold quantities of CO2 from the air and is a major factor in sustaining life on Earth. But the benefits of plankton aren't restricted to oceanic settings or the global environment. They're also personal.

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"We get our key ingredient, TetraSOD®, from marine phytoplankton," says Greenfilled COO Enrique Castaño, "This is grown at our sustainable farm rather than extracted from the oceans. Along with being eco-friendly, this process of producing phytoplankton also gives it extraordinary levels of the most important antioxidant enzyme, Super Oxide Dismutase or SOD." SOD is a critical compound found in every healthy cell. It is the first essential enzyme in the antioxidant pathway, making it the body's initial shield against oxidative stress. "TetraSOD® is the most concentrated SOD source in the market," Castaño continues, "with science-backed and demonstrated efficiency for activating the antioxidant response pathways on human cells."

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What does this mean for those struggling to get through each day? Supplementing with TetraSOD® offers individuals with active lifestyles a better physiological response against oxidative stress. This helps with both performance and recovery.

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Greenfield's Perform Supplement is an uncomplicated combination of TetraSOD® and vitamin C. It can be consumed in a small, concentrated dose of one capsule per day, and continues to boost energy and aid in recovery around the clock. This makes it easier to both optimize workouts and reduce the fatigue that too often follows in their wake. It's an ideal way to sustain energy, health, and the planet all through one natural solution.

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AtData, a technology company specializing in first-party data-driven email solutions, and Inbox Monster, an email deliverability monitoring platform, announce a new partnership that provides email marketers a comprehensive suite of solutions to help reach customers' inbox and make the biggest impact.

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AtData's SafetoSend® Email Validation solution enables marketers to preserve advertising spend and improve sender reputation by securely catching and correcting invalid and malicious email data. Inbox Monster's deliverability monitoring platform helps marketers reach customer inboxes and maintain excellent deliverability with tools including unlimited event testing, engagement monitoring, pre/post-send analytics, and a dedicated account representative.

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The combination of AtData's Email Verification solution and Inbox Monster's deliverability monitoring platform benefits customers by eliminating the risk of damaged sender reputation, maintaining database security, and optimizing email marketing performance across industries.

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"Verification and deliverability really do go hand in hand. By teaming up, we can ensure every message makes it to the end customer and has the biggest impact," says Matt McFee, Managing Partner at Inbox Monster. "We're excited to bring this powerful partnership to email marketers."

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"This partnership is a great step towards email marketing excellence for both AtData and Inbox Monster customers," said Phil Davis, Chief Business Officer at AtData. "The combination of Email Verification and deliverability insights provides confidence in the health and reach of their database that every marketer should have no matter what size campaign they're sending."

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LookinLA is a full-service data-driven marketing agency comprised of B2C, strategy and content development experts to help businesses become industry leaders and go-to authorities. The firm announced Monday its new partnership with Clearco.

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"We've partnered with Clearco to provide our clients with powerful financial tools to expand their business," said LookinLA CEO Ali Payani. "Clearco allows us to provide personalized growth insights to ensure that funds are being well-utilized to market competitively. Our partnership is a great development."

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Clearco is the largest e-commerce investor and is a funding platform built by founders, for founders. Clearco has funded more than 7,000 businesses across three continents and has invested over $3 billion.

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Co-founded as Clearbanc in 2015 by Michele Romanow from Canada's Shark Tank (Dragons' Den), Andrew D'Souza, Ivan Gritsiniak, Charlie Feng, and Tanay Delima, Clearco offers the most founder-friendly capital solutions for e-commerce, mobile apps, and SaaS founders.

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"We are proud to partner with LookinLA and we are looking forward to the partnership yielding LookinLA's clients powerful results," said Romanow. "Innovation is changing the way companies gain access to capital, we are at the forefront of a new future of opportunity and prosperity."

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Tech Titan, Romanow is the youngest ever entrepreneur to join CBC's hit show Dragons' Den. She previously co-founded e-commerce platforms SnapSaves (acquired by Groupon) and Buytopia. Michele is ranked in WXN's "100 Most Powerful in Canada" and listed as the only Canadian on Forbes' "Millennial on a Mission" list. She is a director on the board of Vail Resorts, Freshii, SHAD, Smith School of Business and League of Innovators.

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Clearco is on a mission to democratize the way founders access capital. The company has invested in companies that struggled to gain access to the capital they needed to grow.

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"Clearco is a game changer. You don't need to put up your house, drown in credit cards or give up a piece of your baby to fund ads and inventory," said Gary Vaynerchuk, CEO of VaynerMedia, five-time NYT bestselling author and co-founder of Empathy Wines.

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Clearco makes it clear that there is no equity, no hidden feeds, no interest, and no personal guarantee. The non-dilutive financing with no personal guarantee means that businesses can make money by selling their products, not their homes.

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Clearco's services include the ability to join the partner matchmaking program. The program identifies growth opportunities based on sales and marketing data and then matches businesses with the most compatible partners in the Clearco ecosystem.

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The benchmark and insights tools provided by Clearco guarantee that clients will always be aware of the health of their businesses.

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"Technology, automation and AI are making it so data don't just swirl around in some virtual vortex, but are actually utilized to inform decision-making and create value," added Payani. "You can know in real-time what is happening with your business and better strategize. The future of business is here."

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