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As other loyalty re-launches like Dunkin’ vex customers, Kneaders boasts growth of enrollment, online sales, and points redemption.

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Kneaders, the Utah-based, award-winning, fast-casual bakery and cafe chain, announced today the results of its revamped loyalty program in partnership with Thanx, the leading loyalty and guest engagement platform. The re-launch of Kneaders' loyalty program allows the brand to leverage the entire suite of enhanced platform capabilities now available with the release of Thanx’s new loyalty 3.0 engine.

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Customer response to the new program has been overwhelmingly positive, with a 50% increase in average weekly enrollment, a six-figure month-over-month online sales growth, and over 3 million points already redeemed by customers.

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The new program gives guests the flexibility to redeem points for over thirty different rewards items directly within the brand’s digital rewards marketplace. Just for signing up for the relaunched program, members earn a free chocolate mousse dome pastry. The large variety of rewards available to members within the rewards marketplace levels up the loyalty experience, giving guests the option to choose more relevant perks or menu items based on their preferences. For example, program members can redeem points for pastries, salads, and sandwiches, while guests who reach the “Gold” and “Platinum” tiers earn $1 select drinks all day.

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Kneaders customers can reach three different program tiers—including gold and platinum—that offer access to exclusive menus with secret menu items and perks at the highest tiers. Kneaders plans to regularly update their rewards and top-tier offerings to drive excitement and keep guests regularly engaging with the program. Kneaders was careful to retain fan-favorite elements of their prior program, including a free pastry automatically awarded to loyalty members on their birthday.

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Changes in loyalty programs have been highly contested as of late, most notably with the viral customer backlash to Dunkin’ Donuts’ loyalty program for the brand’s sudden devaluation of points. Kneaders’ credits the successful relaunch of their program to the flexibility and ease-of-use of Thanx’s loyalty platform. With Thanx, the brand has been able to introduce a variety of both discount and non-discount rewards to protect profit margins while still delivering a highly engaging program to customers.

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With Thanx’s loyalty engine, brands like Kneaders can change rewards and adjust points values directly in the digital marketplace in response to market shifts. This ability to iterate avoids abrupt overhauls of their program, which can catch consumers off guard as was the case for Dunkin’ Donuts customers.

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“We have a strong loyalty base at Kneaders Bakery & Cafe, and this program re-launch was designed to delight them with a generous rewards base and custom rewards throughout the year," said Bailey Scoville, Kneaders’ VP of Strategy, on the success of the new program. "The Thanx team was a resource to us every step of the way, from analyzing customer feedback and consulting on program design to ensuring a seamless transition on launch day. We saw an almost immediate spike in membership and point redemptions following the re-launch. We are thrilled our loyal customers are enjoying the new program, which wouldn't be possible without our partnership with Thanx.”

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To enroll or learn more about Kneaders’ loyalty program, visit kneaders.com or download their app in the app store for iOS or Android.

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About Kneaders Bakery & Cafe

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Founded by Gary and Colleen Worthington in 1997, Kneaders Bakery & Cafe is headquartered in Orem, Utah. The award-winning, fast-casual restaurant uses only the highest quality ingredients to create fresh European hearth breads, delicious sandwiches, mouth watering pastries, hearty soups and refreshing salads, all made in-house each day. All restaurants have a retail section and also offer a variety of custom-made and themed gift baskets in addition to providing catering services. Kneaders Bakery & Cafe currently operates corporate-owned and franchised locations in six western states. For more information, visit kneaders.com.

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About Thanx

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Thanx, Inc. (www.thanx.com) is the leading loyalty and guest engagement platform for restaurants. Thanx helps brands grow customer lifetime value with easy-to-use lifecycle marketing campaigns and automations, focusing customer loyalty tools on access, status, and personalization over rote discounts. Thanx’s proprietary credit card tokenization technology drastically increases the volume and accuracy of purchase data which sits at the core of our CRM and marketing automation suite of tools. Thanx was founded in 2011 and is headquartered in San Francisco, CA.

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Modern Barrel Co., the company behind the MOBA product that replicates the process of barrel aging in clear, unaged spirits, today announced a Black Friday sale with a $150 discount on the MOBA. The promotion ends on Tuesday, November 29 at 11:59 p.m. PST.

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MOBA takes unaged clear spirits and does the same thing barrel aging would, but in a fraction of the time. In as little as a few days, a clear spirit will be matured to an amber color with enhanced flavor and aromas. If one starts with an aged spirit, they'll get to experience a whole new take, often richer and more complex than the original. MOBA is the ultimate addition to any distilled spirits enthusiast’s bar.

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The product is available at https://modernbarrelco.com/products/moba, with the coupon code BLACKFRIDAYMOBA22.

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For more information, visit https://modernbarrelco.com.

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MaestroVision, an audio and video management solutions company, today announced its upcoming educational webinar, hosted by Tracy Matheson, the founder of Project Beloved, and Claude Turcotte, the CEO of MaestroVision. Taking place on December 7th at 3:30 p.m. EST, this webinar will teach attendees how to build a trauma-informed soft interview room at their organization with the right technology. Viewers of the webinar will also get a live tour of Minot Police Department's soft interview room.

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Sign up for the webinar at the link provided here: https://maestrovision.com/2022/11/17/webinar-ready-to-build-a-new-soft-interview-room-learn-how-from-the-experts.

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For more information, visit https://maestrovision.com.

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About Project Beloved

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Project Beloved is a 501(c)(3) non-profit that strives to educate, advocate, and collaborate to change the conversation about sexual assault and empower survivors to find their voices.

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By the end of 2022, Project Beloved will have installed 58 soft interview rooms for the investigations of sexual assault and domestic violence.

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About MaestroVision

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MaestroVision is a software developer and hardware manufacturer providing audio and video management solutions. Founded in 1995, MaestroVision first specialized in broadcast technology providing high-end quality video servers and media asset management to broadcasters. In 2013, they decided to diversify and offer this smart technology to law enforcement and child advocacy centers.

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MaestroVision has installed interview recording systems in various law enforcement and 501(c)(3) organizations throughout the U.S. and Canada.

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GR0, a Los Angeles-based SEO agency, has experienced unprecedented growth since its inception in 2020. In an effort to continue its growth in the advertising and marketing world, it has now expanded its marketing department to include affiliate marketing. The marketing experts at GR0 recognize that affiliate marketing works best when it operates alongside other marketing channels like SEO, which is GR0’s primary marketing strategy. Jasbir Nijor will be heading the new affiliate marketing department and has this to say about his new position:

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“We aim to be an extension of the existing marketing team at GR0 as affiliate marketing is the perfect complement to SEO. The two work alongside each other to create a sophisticated partnership where lifestyle marketing is paired with advanced tracking to create a unique revenue stream. I believe that the addition of our services will help take the already successful marketing department to new heights.”

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Nijor started his career at Pepperjam before it was acquired by Partnerize—a major affiliate network. He spent 2021 working at OAK Digital, contributing to efforts that directly led to their acquisition by Gen3 Marketing at the start of 2022. Now, he has moved over to head the new affiliate marketing department at GR0. With Jasbir at the helm, the affiliate marketing services will further differentiate GR0 from its competitors. The combination of technical and professional industry knowledge the staff at GR0 demonstrates will allow them to help each client build a custom-fit solution for their brand.

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GR0 will continue to be a leader in the digital marketing world as it increases its strategies to include a range of complementary marketing methods. Its ability to see where the industry is changing and spin the wheels in the right direction has allowed them to hook its clients up with robust partnerships that drive traffic to its websites and improve its digital footprints. You can expect to see this digital marketing agency continue to develop innovative marketing strategies as they maintain its growth throughout the next year.

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About GR0

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Headquartered in Los Angeles, California, GR0 is an award-winning digital marketing agency focused exclusively on igniting organic growth for direct-to-consumer and business-to-business startups and established brands. GR0 empowers these brands to build powerful online brands using a highly technical, best-in-class approach that delivers value and experience to consumers, and engagement and sales for brands. For more information, please visit https://gr0.com.

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Brian Storm Books, the publisher behind author Brian Storm, today announced the release of The Monkey on My Brother's Back, a children's book designed to help them understand substance abuse.

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The Monkey on My Brother's Back, available now around the world, tells the story of a metaphorical monkey to illustrate the challenges of addiction, while also emphasizing the importance of children listening to their parents.

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"I hope this book can help children with loved ones who suffer from addiction," said Storm.

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For more information, visit https://brianstormbooks.com.

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Sacred Noise Society, Inc., the non-profit organization behind Katie O'Regan's debut feature film Painting Jane, today announced the world premiere of the film at 7:15 p.m. on November 30th at the Royal Theater in Santa Monica, California. The red carpet will be held at 6:30 p.m., while a talkback with the director and stars of the film will take place directly after the screening.

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Painting Jane, based on Phyllis Yes's play Good Morning Miss America, is described as "a story of love and acceptance. With dignity, love, grace, and a touch of humor, this film gives a voice to families struggling with the reality of aging parents with dementia and the inevitable reality of end-of-life issues."

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O’Regan directed the play and played Jane in an Off-Broadway production in October of 2019. O’Regan then adapted the story to a screenplay and added her original soundtrack lyrics and vocals.

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Premiere tickets are available now for $20 at https://www.laemmle.com/film/painting-jane and are on sale for $25 day-of at the theater. To watch the trailer, visit https://vimeo.com/748386007.

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For more information, visit https://sacrednoisesociety.org.

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Bigger X Better, a Texas-based digital marketing and social media management firm, today announced its upcoming launch on December 2nd of this year. The company specializes in using creative and engaging content to help small businesses attract customers and build an organic online presence. Bigger X Better will offer logo creation, flyers, video ads, resumes, website building, and more.

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"Having an online presence is essential in this day and age," said Chante Yarbrough, the founder of Bigger X Better. "Yet, truthfully, most small business owners, entrepreneurs, or artists already have so much on their plate just creating a quality product. Add in managing real life and figuring out the internet can feel overwhelming."

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"I stumbled into this field back in 2016 and I love connecting with real people and putting their vision in the faces of more people than they ever imagined reaching by using digital resources!" Yarbrough continued.

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For more information, visit https://www.biggerxbetter.com.

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Books and Artwork, the home of award-winning artist John DeGaetano's artistic creations, today announced its new website in celebration of the project's 14th anniversary, https://booksandartwork.com.

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San Francisco Bay Area small business advisor John DeGaetano, who earned the national designation of Northern California’s State Star in 2013, is celebrating over 14 years of helping small businesses. DeGaetano earned the title for helping clients achieve the highest level of regional economic success through Small Business Development Centers.

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"The past several years have been most challenging and rewarding," says DeGaetano. “I create a down-to-earth, realistic approach when working with clients. I’m honored to help clients plan, get prepared for a loan request, or assist and organize financials. Many clients appreciate getting their business more on track to a level where they now see a certain level of success.”

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Besides his background in banking and assisting small businesses, DeGaetano has an artistic background in musical theatre as a stage director and is the author of several business books and stage plays. Most recently, he has released an artwork series of unusual portraits and unique landscape images.

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John directed, and created lighting and visual content, for musical stage productions such as Les Misérables, Evita, and Chicago. John will now highlight some of those color concepts in a new series of artwork on his website.

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For more information, visit https://booksandartwork.com.

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Miracle Springs Resort & Spa, a Desert Hot Springs, California-based spa resort noted for its hot and cold springs, today announced its partnership with the Art Foundation of Desert Hot Springs to host a toy drive. The toy collection and fundraiser will take place from December 4–20, 2022 at Miracle Springs Resort & Spa, located at 10625 Palm Drive in Desert Hot Springs, California 92240.

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"We know some families are having a tough time, and the need for Christmas assistance is even greater in our community this year," said Miracle Springs Resort & Spa owner Michael Bickford. "We are honored to have our spa hotels, and the community, partnering with us to ensure we will spread Christmas joy to area children."

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Businesses and individuals are asked to bring donations of new unwrapped toys, clothing, bedding, and coats. Toys and other items can be dropped off at the front desk of the hotel. Supporters can also make a monetary donation by visiting https://DHSSantaCrawl.eventbrite.com.

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The holiday events supporting local families begin December 4th with the Santa Crawl, toy drive, and karaoke. Local recipient families of the Toy Drive will be chosen by the counselors of several area schools and dispersed at a holiday party for the families on December 21st. There will be indoor holiday displays complete with beautiful art, Christmas lighting, and more. Plus, there will be plenty of photo opportunities and family fun.

For more information, visit https://www.miraclesprings.com.

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Ashburn Tennis Academy, an outdoor fitness center dedicated to tennis instruction, today announced that it will begin offering private tennis lessons for the winter season.

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Expert junior tennis classes will be offered by skilled tennis trainers in Ashburn and nearby cities, while sessions for adults of various skill levels will be offered as well. Classes are offered in the Ashburn location, while private instructors may also meet students at a convenient location of their choosing.

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"We welcome everyone to learn tennis with us," said Azlan Simons, Head Coach of Ashburn Tennis Academy.

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For more information, visit https://www.ashburnmathtutor.com/tennisclasses.

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Keep Rented, a Tallahassee-based residential property management company, today announced its Black Friday Property Management Services Sale. The promotion affords customers deals on management fees & new landlord onboarding, as Keep Rented waives its new client onboarding fees, and first-month management fees will be offered at half price for the first 2 months of service.

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Keep Rented is a full-scale property management company providing various services for property owners in the Tallahassee area, including tenant placement services, rental property evaluations, rental estimates, and property maintenance services.

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"Optimizing real estate investments is what we do!" said Jules Straker, the founder of Keep Rented.

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For more information, visit https://www.keeprented.com.

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Instant Domain Name Generator, a tool that helps individuals come up with ideas for potential domain names, today announced the launch of its Domain Kit.

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To use a generator, one can simply enter some keywords related to their website or business. The generator will then create a list of potential domain names based on those keywords, making it easy to find the perfect fit.

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"We are thrilled and excited to introduce you to our awesome Instant domain name generator tool which simplifies the process of generating unique domains of your choice," said Morana Roland, Service Developer of Instant Domain Name Generator. "Our tool is free to use, and no sign-up is needed."

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For more information, visit https://instantdomaingenerator.com.

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Boredom Eraser, a website providing busy parents an all-in-one search engine for finding great deals on kids' activities from local businesses, as well as the ability to book and pay all in one spot, today announced its launch. Boredomeraser.com is a one-of-a-kind platform that vets and verifies each business to assure they have a good safety record so that parents can have peace of mind.

Parents can register for free and search for anything they want to set up for their kids, such as tutoring and dance lessons. The website was started by Marta Drausel, a mom of three girls who was tired of endless searches across multiple websites to find special deals on activities for her daughters. She knew there had to be a simpler, more efficient way.

"That was the start of Boredom Eraser," says Drausel. "We are filling a gap in the market. With my marketing background, I know how to connect with and put businesses in front of their target audience, while also helping busy moms find and connect to kids' activities and deals. Whether it's a day off of school or a special event like a birthday party, now millions of parents can benefit from one-stop, stress-free planning."

Businesses also benefit from being a part of the Boredom Erase platform. Boredom Eraser provides businesses with a dashboard where they customize their information, waivers, services, schedule, and prices and can run deals at any time that will be searchable by zip code or category. Because businesses will be in front of parents who are actively searching for kids' activities and deals, it's also helping them to increase their marketing reach and revenue.

For more information about Boredom Erase and for parent and business registration, visit BoredomEraser.com.

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Cyber Domain Ontology, a project dedicated to developing and promoting the adoption of a community-developed ecosystem for standardized information representation across the cyber domain, today announced the release of a cyber standard to increase the efficiency and effectiveness of cybersecurity and cyber-investigation operations.

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To combat cybercrimes and cybersecurity incidents effectively, it is essential to advance automated correlation across diverse data sources and intelligent analysis of structured information. This can be enabled using a shared smart "cyber language" to express and exchange information. To this end, the release of CASE/UCO version 1.0.0 in August 2022 provides a stable foundation for interoperability and advanced analysis across a broad range of cyber domains, including digital forensics, incident response, cyber risk management, computer/network protection, supply chain security, and threat intelligence.

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Organizations around the world are adopting CASE/UCO, and developers are adding CASE/UCO support to their digital investigation tools, including MSAB. The automated normalization and combination of multiple data sources create new opportunities for correlation and investigative intelligence, as already demonstrated by Siren.io. Responding to cyber attacks and investigating cyber crimes often involves multiple organizations, sometimes in different countries. To avoid miscommunication and missed opportunities, they need a common cyber language to share information in a manner that maintains its meaning and context.

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“Automated correlation and analysis of data from multiple sources depend on a common language, even within a single organization with diverse security systems or an investigation involving multiple sources of digital evidence,” said Eoghan Casey, Chair of the Technical Steering Committee that oversees CASE and UCO. “In a cyber security context, feeding the findings from EDR and XDR systems into automated incident response and digital forensic processes while maintaining provenance helps organizations analyze and resolve problems more quickly and comprehensively at a lower cost. In a cybercrime context, exporting evidence from various tools into a single standardized repository while maintaining provenance helps agencies conduct investigations more efficiently while maintaining quality.”

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The power of CASE/UCO is that it provides a common language to support automated normalization, combination, and validation of varied information sources to facilitate analysis and exploration of investigative questions (who, when, how long, where). Systems that support CASE/UCO facilitate the correlation of differing data sources and exploration of investigative questions, giving analysts a more comprehensive and cohesive view of available information, and opening new opportunities for searching, pivoting, contextual analysis, pattern recognition, machine learning, and visualization.

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“Widespread adoption of this shared cyber language is essential to create a culture of common comprehension and collaborative problem solving across cyber-investigation domains, including corporate cyber security, criminal investigations, and intelligence operations,” Casey says.

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CASE/UCO is vital to streamlining the exchange of information in day-to-day cybersecurity and cyber-investigation operations. The language also facilitates data mining and machine learning by providing a structured representation and processing digital traces. CASE/UCO ensures traceability throughout the treatment of data and keeps track of associated contextual information including when, where, and who used which tools to perform investigative actions on data sources. In addition, CASE/UCO supports data marking for sharing information at different levels of trust and classification, and for protecting sensitive and private information.

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Development of CASE (Cyber-investigation Analysis Standard Expression) and UCO (Unified Cyber Ontology) began in 2014. In 2021, in response to international interest, this initiative became an open-source standard under the Linux Foundation, with hundreds of participants in the industry, government, and academia around the globe. Virtually all innovative digital companies are members of this foundation, which assists with innovative open-source projects. Today, over 50 organizations from some 20 countries are involved in the development and implementation of CASE/UCO, including government agencies, businesses, and universities.

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The project welcomes anyone interested in improving the possibilities for responding to cyber-attacks and crimes involving digital evidence. For more information, visit https://cyberdomainontology.org.

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Schmucker Security, a service providing security for musicians and celebrities, today announced the launch of its new website, https://schmuckerentertainment.herokuapp.com.

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Founded by Samuel I. Schmucker, Schmucker Security specializes in crowd control, bus and gear monitoring, stage security, talent escorting, and more.

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"I started in security last March when hired as a security guard at a music venue in Indianapolis," said Schmucker. "Since June, I have branched out to working for Christian concerts, such as Brandon Lake and Cece Winans, as well as other celebrities like Shaquille O'Neil. I'm punctual, affordable, reliable, and have references if needed."

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For more information, visit https://schmuckerentertainment.herokuapp.com.

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Donna Leach, a San Joaquin Valley-based author, today announced her new children’s picture storybook, Little Fox and the Lost Balloon. The book is available on Amazon.com in a large paperback format or Kindle E-book format.

The story follows Little Fox as she tries to help a lost balloon find its way home. The book features full-page illustrations, written in rhyming prose, for ages 2 to 7-year-old children. Each page includes prompts to encourage young listeners to interact with the story.

This is the first book within the Little Fox series that Leach is currently writing. Born and raised in California and calling the central San Joaquin Valley home, she is married with 3 children and a whole bunch of grandchildren.

To purchase Little Fox and the Lost Balloon, visit https://www.amazon.com/dp/B0BHN2XXCD.

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TWT TWorkTalk, the hub for Louraine Wilmot's work and writing, today announced a fundraising campaign for Wilmot's first children's book. The book is intended for young preschoolers. Donations can be made at https://gofund.me/b64b0249.

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"I firmly believe that preschool children have a significant need for content expression, and I am working to make a difference in this age range," said Wilmot. "A portion of your donation will be sent to the Big Brothers Big Sisters organization to help them in their ongoing efforts to mentor our children… our future. I will publish a copy of the donation acknowledgment on https://t-worktalk.com."

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For more information, visit https://t-worktalk.com.

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American Paranormal Magazine, a paranormal research publication aimed at spotlighting paranormal researchers, podcasters, investigators, writers, and artists, today announced that it is launching its first North Carolina edition, with a cover story about the Southern Paranormal Society NC.

The issue is available now to customers across the world, and can be read for free at paranormalzine.com. The new issue will include legends, lore, and paranormal content specific to North Carolina.

“Billy Edwards was a pleasure to work with, and we hope everyone reads his book, The Paranormal,” said Kim Tumlinson Eaton, Executive Publisher and Volunteer of American Paranormal Magazine.

For more information, visit https://www.paranormalzine.com.

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American Paranormal Magazine, a paranormal research publication aimed at spotlighting paranormal researchers, podcasters, investigators, writers, and artists, today announced that it is launching its new Pennsylvania edition featuring Rick Garner and the Unexplained Cases team.

The issue is available now to customers across the world, and can be read for free at paranormalzine.com. The new issue will include information about cryptids, fictional accounts, and other Pennsylvania legends and lore.

"We are so impressed with the work of Unexplained Cases and hope to feature them on the cover again next year," said Kim Tumlinson Eaton, Executive Publisher and Volunteer of American Paranormal Magazine.

For more information, visit https://www.paranormalzine.com.

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Evin Gibson Music, an independent record label distributed by SANS Entertainment, today announced the launch of the holiday album Glistening in the Snow. The album celebrates the holidays with the warm spirit of love and helps listeners appreciate the soul of what the season means.

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Glistening in the Snow is available now to customers around the world on all major streaming platforms, showcasing a variety of original holiday-inspired songs. The new album includes songs that capture the love and warmth of the season with their own original flare, painted with the smooth vocal style of Evin GIbson. The award-winning R&B/pop singer-songwriter joined forces with some of his peers to give a new spin to the time of year everyone loves so dearly.

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"I'm looking forward to being a part of people's memorable holidays," said Gibson. "I remember growing up and looking forward to this time of year. Hopefully, I can leave an imprint in someone's heart for years to come."

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For more information, visit https://evingibson.com.

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