TruSkin, a leader in innovative skin health solutions focused on Skin Friendly, Skin Nutrition™, is thrilled to announce the launch of its highly anticipated SPF 30 Mineral Sunscreen Facial Serum. From the brand behind America’s bestselling vitamin C serum, this groundbreaking SPF serum merges TruSkin’s commitment to using effective botanical ingredients and UVA/UVB protection, offering skin safety, skin nutrition, and delighting aesthetics in one product.
Addressing the growing need for effective and everyday blue light and UVA/UVB protection, TruSkin’s SPF serum goes beyond basic sun defense. Its unique formulation harnesses the power of botanical-infused ingredients to hydrate, brighten, soothe, and firm the look of skin in a lightweight, non-whitening form, delivering a truly holistic skincare experience.
Key Ingredients and Benefits
- Broad Spectrum SPF 30 with Non-Nano Zinc Oxide: Provides 100% mineral sunscreen protection against harmful UVA/UVB rays.
- Vitamin C (SAP): Brightens and evens skin tone with a more skin-friendly form of vitamin C that's effective until the last drop.
- Sunflower Sprout Extract: Shields skin from visible effects of blue light and reduces 5G-induced free radical formation.
- Cactus Stem Extract: Delivers intense hydration, soothes, and firms the look of skin with its exceptional water retention properties.
- Hyaluronic Acid: Locks in moisture, plumping and hydrating the skin.
With an innovative formula that boasts a universal tint and silky texture, this serum allows for effortless application and spreadability across all skin tones, mimicking the luxurious feel of a serum while providing essential SPF without the white cast. This mineral-based serum is designed to seamlessly integrate into daily routines, offering a convenient and effective way to protect and enhance the skin.
“At TruSkin, we're always listening to what real people want from their skincare—and the message was loud and clear: a mineral sunscreen that actually looks and feels good to wear," says Chris Marschall, CEO of Wellbeam Consumer Health, parent company of TruSkin. "Our new SPF 30 serum is a true breakthrough—100% mineral protection in a lightweight, silky serum with a universal tint that blends effortlessly into all skin tones. No white cast, no compromise—just skin-loving ingredients that nourish while they protect. We're proud to offer a product that meets the highest standards of efficacy, feel, and inclusivity.”
With strong editorial acclaim and a growing portfolio of high-performing products, TruSkin continues to gain momentum as a trusted brand for delivering clean skin health solutions following the success of its Vitamin C Facial Serum, which has been recognized with the Shop TODAY 2024 Beauty Award and praised by editorial outlets including InStyle, Allure, and SELF. With such accolades, as well as high consumer satisfaction, the brand has been able to expand its presence in key retailers including Target and Walmart and develop exciting new products, like this latest serum.
The TruSkin SPF 30 Mineral Sunscreen Facial Serum is now available for purchase on TruSkin's Amazon storefront and on truskin.com.
About TruSkin
About TruSkin
TruSkin was founded on the belief that skin health is fundamental to overall health and wellbeing, and is committed to nurturing skin health from the outside in with our purposeful, botanical-infused blends, intentionally chosen to work with skin, not against it. With its Skin Friendly, Skin Nutrition™ motto, TruSkin formulas are also cruelty-free, dermatologist and clinically-tested, manufactured in GMP-certified U.S. facilities, and clean (with no parabens, sulfates, phthalates or PEGs). TruSkin's formulas can be used in a customizable way to adhere to all of your skin health needs. From cleansers and toners to serums and moisturizers, there's a product or even a combination of products for every skin type. For more information, visit truskin.com.
TruSkin® is a Wellbeam Consumer Health brand and is available at Amazon, Target, Walmart, CVS, Walgreens, and other retailers.
About Wellbeam Consumer Health
Wellbeam Consumer Health is a diversified portfolio of differentiated, leading wellness brands, including TruSkin, Eu Natural, and BioTRUST. Wellbeam is accelerating its brands by expanding on its eCommerce strength and leadership, building out a growing omni-channel retail presence, and launching meaningful new product innovation. Wellbeam brands aim to make a difference by enabling people to reach their wellness goals and live healthier lives. Wellbeam is backed by American Pacific Group. For more information, please visit wellbeam.com.
TruSkin® is a Wellbeam Consumer Health brand and is available at Amazon, Target, Walmart, CVS, Walgreens, and other retailers.
About Wellbeam Consumer Health
Wellbeam Consumer Health is a diversified portfolio of differentiated, leading wellness brands, including TruSkin, Eu Natural, and BioTRUST. Wellbeam is accelerating its brands by expanding on its eCommerce strength and leadership, building out a growing omni-channel retail presence, and launching meaningful new product innovation. Wellbeam brands aim to make a difference by enabling people to reach their wellness goals and live healthier lives. Wellbeam is backed by American Pacific Group. For more information, please visit wellbeam.com.
