In a wide-ranging and insightful interview with Juliette Foster for The European Magazine, Martin Collins, Chief Business Development Officer at Soft2Bet, shared the company’s bold vision for the future of iGaming, highlighting its innovation-led growth, strategic expansion, and pioneering use of AI and gamification.
Opening with the staggering growth of the global iGaming industry, from $70 billion in 2022 to a projected $125.6 billion by 2027, Foster set the stage for a deep dive into how Soft2Bet is not only keeping pace, but leading the charge.
Founded in 2016, Soft2Bet has become a standout in the iGaming sector, offering turnkey solutions that combine cutting-edge technology with immersive user experiences. Collins emphasised that the company’s success stems from its ability to rethink traditional models and focus on user engagement, rather than transactional interactions.
The conversation also explores the company’s use of AI and data analytics to personalise user journeys. Collins describes how Soft2Bet segments users into behavioural cohorts, tailoring experiences to individual preferences and continuously refining them through machine learning.
Looking ahead, Soft2Bet is planning to expand into new markets including New Jersey and Nigeria, with a focus on local partnerships and tailored brand experiences. We have also successfully penetrated North America through Canada. The company’s long-term vision is to be a top-three operator in every market it enters, while continuing to shape the future of iGaming through innovation, localisation, and customer-centric design.
Soft2Bet’s commitment to innovation is further underscored by its €50 million Soft2Bet Invest fund, launched in 2024 to support startups and emerging technologies in the gaming sector. Unlike traditional VC models, the fund offers not just capital but real-world integration and battle-testing opportunities.
The exclusive video interview is available to watch on The European’s YouTube channel.
