In a wide-ranging and insightful interview with Juliette Foster for The European Magazine, Martin Collins, Chief Business Development Officer at Soft2Bet, shared the company’s bold vision for the future of iGaming, highlighting its innovation-led growth, strategic expansion, and pioneering use of AI and gamification.
Opening with the staggering growth of the global iGaming industry, from $70 billion in 2022 to a projected $125.6 billion by 2027, Foster set the stage for a deep dive into how Soft2Bet is not only keeping pace, but leading the charge.
Founded in 2016, Soft2Bet has become a standout in the iGaming sector, offering turnkey solutions that combine cutting-edge technology with immersive user experiences. Collins emphasised that the company’s success stems from its ability to rethink traditional models and focus on user engagement, rather than transactional interactions.
The conversation also explores the company’s use of AI and data analytics to personalise user journeys. Collins describes how Soft2Bet segments users into behavioural cohorts, tailoring experiences to individual preferences and continuously refining them through machine learning.
Looking ahead, Soft2Bet is planning to expand into new markets including New Jersey and Nigeria, with a focus on local partnerships and tailored brand experiences. We have also successfully penetrated North America through Canada. The company’s long-term vision is to be a top-three operator in every market it enters, while continuing to shape the future of iGaming through innovation, localisation, and customer-centric design.
Soft2Bet’s commitment to innovation is further underscored by its €50 million Soft2Bet Invest fund, launched in 2024 to support startups and emerging technologies in the gaming sector. Unlike traditional VC models, the fund offers not just capital but real-world integration and battle-testing opportunities.
The exclusive video interview is available to watch on The European’s YouTube channel.
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The European is a quarterly business publication by CP Media Global Ltd, based in London and established in 2008. Available in both print and digital formats, the magazine is distributed globally at major events, trade fairs, and airports, reaching a wide network of decision-makers across Europe, MENA, LATAM, North America, and Asia. Covering a broad spectrum of topics — including Banking & Finance, Foreign Direct Investment, Sustainability, ESG, Energy, Shipping, Aviation, Technology, Real Estate, and Business Travel — The European delivers in-depth reporting and analysis on key trends shaping the global business landscape. With a commitment to thought-provoking and objective journalism, the magazine offers expert insight, success stories, and strategic perspectives to help leaders navigate the evolving economic, political, and cultural environment. For more information, visit https://the-european.eu.
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