Shoe Gummi, the world's first and only outer-sole designed to prevent foot discomfort caused by high heels is back in stock after gaining viral visibility on Tik Tok and Instagram, racking up millions of views, comments and shares across platforms. Last year, the company expanded their sizing to include small, medium and large and a pointed style to compliment the original rounded design. This June, Shoe Gummi launched their signature tan collection and a special red collection to accommodate their luxury clientele of Christian Louboutin shoe lovers.
Shoe Gummi CEO and inventor, Shantel Jackson, is the entrepreneur, model, influencer and former reality TV star behind the invention. After nearly a decade of product design, research and development, the company officially launched in 2019. Currently, the products ship worldwide and are available for purchase at shoegummi.com.
"I'm thrilled to see how much Shoe Gummi is being embraced and talked about by women and high heel wearers around the world. Women have been tagging us in their videos and sharing our posts with their friends and family who struggle with high heel pain," said Shantel Jackson, CEO & Inventor of Shoe Gummi. "I'm so glad to offer an innovative solution that is helping high heel wearers everywhere. Expanding our product line to include new colour additions, extended sizing and the pointed version have been part of my vision from the start," continued Jackson.
A 2021 Shoe Gummi Customer Satisfaction Survey revealed that high heels could be worn 4x longer with the outer-sole. Shoe Gummi can be applied to a wide range of heels with the exception of wedges, platforms and certain shoe bottoms as outlined on the website. The company has witnessed exponential social media growth with almost 90K followers on Instagram and Tik Tok and over 10 million views across both platforms with some viral videos gaining as much as 3 million views.
Shantel Jackson has graced the cover of multiple lifestyle and entrepreneurial magazines to speak on her unique invention from WOE-Preneur, Resilient Magazine, Rolling Out Magazine & more, she's also been featured in notable publications such as Business of Fashion and Footwear News.
For more information visit shoegummi.com
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