Renty.ae, a luxury car and yacht rental company in the United Arab Emirates, announces the launch of new initiatives aimed at team development and customer centricity, as well as expanding its fleet to over 2,200 cars and 100 yachts with a convenient mobile app for instant booking. Today, the company puts funds into team development, thus observing impressive outcomes.
Why is it worth having a customer-centric culture in a company? According to research from Gallup, a strong company culture yields striking results, including an 85% increase in net profit over a five-year period. Such financial outcomes stem directly from teams genuinely connecting around shared values and working together. This is why companies like Renty.ae in the United Arab Emirates prioritize creating a thriving corporate culture that helps everyone move in the same direction towards a common goal.
Businesses constantly seek a key performance driver to influence daily decisions and long-term strategy. The leadership sets the tone, but culture gets built in hundreds of tiny moments by every person in the organization: their actions and choices represent what a company stands for. Emerging customer centricity within the team at Renty.ae is an expansion driver, and the payoff of intentional culture-building is significant.
The Culture–Performance Connection
The exact moments when team members collaborate, solve problems, and work with clients are actively building the company culture. Every interaction, no matter how big or small, is where the organization's character breathes and grows. At thriving firms, this is one of the primary principles guiding the company's operations. The company should not impose culture from above; instead, employees are recognized as active architects of the work environment. With this approach, culture becomes something tangible that people create together.
The success in today's competitive market certainly requires more than just technology and logistics. This understanding directly shows what the market leaders think about culture. Team company culture is based on openness, adaptability, and focusing on the customer, which allows for rapid response to all market shifts.
Stated values are not always the same as the real company culture. This is why it is crucial to acknowledge that true culture is what companies actually reward, value, and celebrate. The numbers say it all: SHRM reports 83% of people who rate their workplace culture as pleasing feel driven to excel and perform at a high level, compared to just 45% at companies with a weak culture.
Empowered Teams as Engines of Innovation and Adaptation
Observing how businesses implement these development principles in their company’s life can provide valuable insights. Renty.ae is an IT company with over 100 employees working together to maintain leadership in luxury car hire services and build their brand on a strong culture. Becoming one of the top vehicle rental companies in the United Arab Emirates was made possible with one of Renty.ae’s key values — responding to what people actually need. While some customers look for a car to rent for the weekend, others may need something more permanent, or entirely different. Having analyzed the market and customer demand in the region, Renty.ae has launched a yacht rental service, seeing a future field for its own development and investment, as well as a means to improve customer satisfaction.
CEO of Renty.ae, Yevhen Parokhod, emphasizes the ultimate importance of bringing the right people to work together as a team: “The company's success story is a successful team. I understand who we need and why, so I am looking for talented people ready and willing to meet our ambitious goals.”
Research from PwC backs up the importance of culture: 66% of C-suite executives and board members believe that culture is more important to results than operating model. In the long run, the philosophy and values of a company may matter more than even the most thoroughly crafted business plans.
Innovative ideas need the right conditions to thrive — the environment where the core values are openness, transparency, and teamwork. Regular feedback and participation in shaping processes allow everyone to contribute to how work gets done. Support and development become real because leadership recognizes a simple truth: employees who feel valued create better experiences for clients, partners, and everyone else in the business. This means creating a foundation of customer-centricity for every process within the company to quickly respond to the needs of employees, customers, and partners alike. “We want to gain market share through innovation and the best service,” states Yevhen Parokhod.
Customer-Centricity as Business Philosophy
Innovation and the ability to adapt quickly to customer expectations are a must. Customer-centricity today translates into designing services, products, and processes around genuine customer needs. Brand perception and value start from the inside out, and the services become a reflection of the values driving the company.
Many companies draw a line between employees and customers, treating them differently. Renty.ae looks at things from a different angle: employees are internal customers who receive the same support and attention that the company provides its external clients. This shift in perspective alters how the organization makes decisions and brings to life the core values.
Corporate culture and values create transparency and trust that are the foundation of any lasting partner relationship. When committing resources and time, partners and investors deeply care about brand integrity and the values it carries. This philosophy broadens the notion of customer-centricity. It includes everyone who contributes to the company's future. Renty.ae builds a successful business model based on strong relationships, whether with partners, investors, employees, or the client base.
The founder of Renty supports the idea of prioritizing the company culture, and for Yevhen Parokhod, that also means implementing customer focus into every corner of how the team operates. One of his critical principles as a leader is: “Be client-centric: respect, hear, and exceed clients’ expectations.”
Inside Renty.ae: Customer-Centric Values in Daily Practice
Everything from internal communications to customer-centered policies at Renty.ae is built on transparency to make all processes clear and understandable. Neither employees, nor customers, nor partners should wonder about the "why" and "how" of the company's operations. This approach to transparency as an integral part of company culture minimizes uncertainty and helps to achieve more in the long run.
According to Gallup, employees are the fuel for an organization, while culture — driven by company purpose and brand — sets the direction. Each employee of the Renty team is equally valued and actively participates in shaping the culture. This was made possible through investment in development, recognition, and feedback at all levels of the company. Opportunities to grow and contribute meaningfully are one of the key workplace culture elements that motivate people to join companies nowadays. Organizations with strong cultures attract employees who genuinely share their values, which in turn results in successful business models that actually work.
Building customer-centricity and putting it into practice requires both adaptability and a methodical approach. At Renty.ae, it is implemented through regular feedback, mechanisms for rapid response to changes, problem-solving, reward, and recognition systems. This holistic approach allows the brand to keep everyone satisfied and maintain the reputation of a highly customer-focused company.
Customer-centric culture shows in detail. For instance, when a rental coordinator notices that customers are struggling with the vehicle handover, it swiftly becomes a priority for the operations team and gets fixed as soon as possible. The same practice extends internally. Renty.ae employees look from the same customer-centric perspective when working with each other, receiving timely feedback and assistance — an important part of the culture at any company.
Leading Business with Values
When company culture, values, and customer focus start working as one, it forms a massive advantage that cannot be mocked by competitors. Maintain customer-centricity constantly and ensure that the brand’s values match what customers actually experience.
Employees get to work in an environment where stated priorities are real, while clients and partners enjoy all the benefits of a company that operates in their interests. Renty.ae recognizes that “customers” may exist in different forms, including employees, clients, partners, and investors. Working with all these people requires a strong company culture, which determines how employees work together, how they interact with customers, and ultimately, how the market sees the brand.
Building a strong culture is certainly one of the best investments a business can make. Any success grows from human relationships in the first place. And those who do not leave the culture overlooked see the returns in engagement, innovation, and positive financial results.
About Renty.ae
Renty.ae, a luxury yacht and car rental company in the United Arab Emirates, is expanding its presence in the car and yacht rental market with an expanded fleet and new digital booking capabilities. The company now offers over 2,200 cars and over 100 yachts, as well as a user-friendly mobile app for convenient and instant booking. For more information, visit renty.ae.
Address: Warehouse 4, 5th Street, Al Quoz, Al Quoz 3, Dubai, United Arab Emirates
Media Contact
Renty.ae PR Team
pr@renty.ae
+971 55 856 9266
