Unlisted, the first-ever platform dedicated to homes not yet for sale, is rethinking the way people approach buying and selling homes. Rather than focusing solely on listings, Unlisted has created a public-facing profile for every home in the U.S., giving homeowners a way to control how their home is represented online — whether they’re selling or not — and giving buyers the ability to express interest in homes that aren’t on the market.
This approach opens the door to a more proactive and personalized housing search. Homeowners can gauge demand and manage their home’s digital presence without pressure, while buyers gain access to the full housing landscape, not just the fraction of homes listed on the MLS.
As a company introducing a fundamentally new approach to real estate, Unlisted understands that innovation can spur curiosity, confusion, and questions. To help clarify how it works, Unlisted is addressing several common myths around what the platform is and what it isn’t.
Myth: Homes on Unlisted are for sale.
Truth: Homes on Unlisted are not for sale. Instead, they are public-facing home profiles created for every home in the United States, regardless of whether that home is for sale. This model allows buyers to explore the full housing landscape, not just a limited selection of active listings.
Myth: Unlisted is a real estate brokerage.
Truth: Unlisted is not a brokerage and does not collect commissions. The platform exists to facilitate proactive, low-pressure connections between homeowners and interested buyers, not to aggressively drive transactions. Unlisted does allow select, licensed real estate agents to use the platform for buyer clients who can’t find homes they like on the MLS. Agents may also be available to answer questions from both buyer and homeowners about off-market real estate in some markets.
Myth: Unlisted is no different from other real estate sites.
Truth: Unlike platforms that rely on MLS data, Unlisted is built on public records, allowing users to see 100% of homes, not just the 5% currently listed for sale. This broader view offers buyers significantly more options during their search.
Myth: I can already claim my home and control my data on Zillow.
Truth: While you can claim your home on Zillow, you cannot manage how it’s presented. Unlisted is the only real estate platform that gives homeowners full control over their home’s public-facing profile including photos, descriptions, and visibility.
Myth: Claiming my home means I have to sell or talk to buyers.
Truth: Claiming your home on Unlisted does not mean you’re committing to sell or even engage. It simply gives you the ability to monitor interest, explore your options, and shape how your home is represented online — with no obligation to take any next step.
Unlisted is changing how people think about real estate by making space for connections and curiosity. Whether you're a buyer searching beyond traditional listings or a homeowner who wants more control, Unlisted provides the tools to navigate real estate in a new, more empowering way.
Learn more at UnlistedHomes.com.
This approach opens the door to a more proactive and personalized housing search. Homeowners can gauge demand and manage their home’s digital presence without pressure, while buyers gain access to the full housing landscape, not just the fraction of homes listed on the MLS.
As a company introducing a fundamentally new approach to real estate, Unlisted understands that innovation can spur curiosity, confusion, and questions. To help clarify how it works, Unlisted is addressing several common myths around what the platform is and what it isn’t.
Myth: Homes on Unlisted are for sale.
Truth: Homes on Unlisted are not for sale. Instead, they are public-facing home profiles created for every home in the United States, regardless of whether that home is for sale. This model allows buyers to explore the full housing landscape, not just a limited selection of active listings.
Myth: Unlisted is a real estate brokerage.
Truth: Unlisted is not a brokerage and does not collect commissions. The platform exists to facilitate proactive, low-pressure connections between homeowners and interested buyers, not to aggressively drive transactions. Unlisted does allow select, licensed real estate agents to use the platform for buyer clients who can’t find homes they like on the MLS. Agents may also be available to answer questions from both buyer and homeowners about off-market real estate in some markets.
Myth: Unlisted is no different from other real estate sites.
Truth: Unlike platforms that rely on MLS data, Unlisted is built on public records, allowing users to see 100% of homes, not just the 5% currently listed for sale. This broader view offers buyers significantly more options during their search.
Myth: I can already claim my home and control my data on Zillow.
Truth: While you can claim your home on Zillow, you cannot manage how it’s presented. Unlisted is the only real estate platform that gives homeowners full control over their home’s public-facing profile including photos, descriptions, and visibility.
Myth: Claiming my home means I have to sell or talk to buyers.
Truth: Claiming your home on Unlisted does not mean you’re committing to sell or even engage. It simply gives you the ability to monitor interest, explore your options, and shape how your home is represented online — with no obligation to take any next step.
Unlisted is changing how people think about real estate by making space for connections and curiosity. Whether you're a buyer searching beyond traditional listings or a homeowner who wants more control, Unlisted provides the tools to navigate real estate in a new, more empowering way.
Learn more at UnlistedHomes.com.
