The 5 Most Popular Backlink Platforms to Scale Link Building in 2026

Paying to place a link on another website is a common part of many SEO budgets today. It's a financial trade for potential ranking benefits. An increasing number of people use dedicated platforms instead of full link building service agencies for this task. 

The reason is straightforward: these platforms give you the reins. You can select the exact site, see its performance stats, manage costs, and get links live faster without waiting on someone else's timeline.

A backlink selling platform, or link building marketplace, operates like a digital storefront for web authority. It hosts a list of website owners open to publishing your link. You browse their offers, compare data like traffic and domain authority, pay a set price, and the platform arranges the placement. You handle the buying, and they handle the outreach and coordination.

What are the most popular platforms for buying backlinks?

You can find plenty of platforms out there. Some are solid, others — not really. The ones people use regularly have been around. They do what they say they'll do. These services keep big lists of approved websites. They also show you the details you need to decide what to buy.

You'll find that each service has its own standout feature. Some are known for extremely fast placement, and others build their reputation on providing a huge amount of upfront data for you to review.

Let's compare five of these prominent platforms.

INSERT.LINK

• Pricing: Credits are purchased upfront. Links range from roughly $30-$40 for lower-tier placements up to $500 for high-authority pages.
• Services: Link insertions (niche edits), guest posts, and press releases.
• Reviews: Rated 4.8/5 on DesignRush and G2. Reviewers frequently highlight its massive page-level database and fast, responsive customer support.

Linkhouse

• Pricing: Not publicly listed; pricing is based on custom quotes.
• Services: Guest posts, sponsored articles, and link insertions designed for direct brand promotion.
• Reviews: Holds a 4.9/5 rating on G2 and 4.8/5 on Trustpilot. Users often praise the platform for securing brand-relevant links from high-quality sites.

Bazoom

• Pricing: Project-based pricing, typically starting around $100 per link.
• Services: Content writing, link placement, campaign management, and SEO consulting.
• Reviews: Rated 4.6 stars on G2 and 4.1 on Trustpilot. Reviews commonly mention fast turnaround times (often 7-10 days) and a practical, easy-to-use dashboard.

WhitePress

• Pricing: Flexible pricing that can start as low as $20, depending on the publisher.
• Services: Guest posts, sponsored articles, content creation, and digital PR campaigns.
• Reviews: Scores 4.3/5 on Trustpilot. Widely praised for its highly detailed and granular filtering system when selecting publishing sites.

Fatjoe

• Pricing: Fixed pricing, with guest posts starting at approximately $199.
• Services: Guest posting, niche edits, white-label link building, and content writing.
• Reviews: Rated 4.7/5 on Trustpilot from 400-plus reviews. Known for reliability, strong communication, and a lifetime link guarantee. 

The table shows you the basics. To choose one, you should know more about how they work and who usually uses them.

1. INSERT.LINK

INSERT.LINK is a backlink platform for scalable link building. You search by keyword or topic, and it returns specific pages (not just websites) from its massive database that are open for a link insertion or guest post. You get shown a bit of the article's text, stats about the page, and the cost right away.

• Pricing: You buy credits first, then spend them. Putting a link into an existing post might start at $30. A link on a major site with lots of visitors costs more.
• Database: It includes more than 45,000 checked websites. You can look through millions of separate articles in over fifteen big fields like tech, finance, or health.
• Placement speed: It's quick. Adding a link into live content usually happens in one to three days.
• Control and transparency: You have a lot. Every page's authority and visitor numbers are visible before you pay. You can search for specific articles, not just homepages.
• Best for: SEO professionals, freelancers, or companies that like choosing their own links. It's for getting links fast without having to talk to website owners yourself.

2. Linkhouse

Linkhouse cares most about getting your brand seen. It matches companies with websites for guest articles and sponsored posts. It picks good spots over a huge number of links.

• Pricing: They give you a specific price after hearing about your project and which sites you want to target.
• Database: A curated network of publishers, including thematic blogs and media sites focused on delivering brand-relevant visibility.
• Placement speed: Varies by campaign, as it involves content creation and direct publisher relationships.
• Control and transparency: You talk with their staff to set targets and say yes to the final spots. This makes sure everything fits with what your brand is trying to do.
• Best for: Marketing people and brands that want to be in good, related content. The main aim is to build a name and get recognized, not just to collect another link.

3. Bazoom

Bazoom offers a hybrid model. It's a platform where you can buy links directly, but it also provides managed services like content writing and strategy. It's known for strong international reach, particularly in Nordic and DACH regions.

• Pricing: Custom project quotes. A managed campaign has a minimum engagement, while direct marketplace links start around $100.
• Database: Thousands of vetted media sites, filterable by traffic, domain rating, and other SEO metrics.
• Placement speed: Efficient; averages 7-10 days for link placement.
• Control and transparency: They have one main dashboard where you follow your orders. A few users say the search tool finds website names, not article topics, so getting an exact match can be tricky.
• Best for: Companies that want some DIY and some done-for-you service. It's a fit if you're focusing on Europe or if you need someone to write the content for you.

4. WhitePress

WhitePress is a veteran content marketing and link platform with one of the most advanced filtering systems available. It gives you immense control to drill down and find the perfect website across a huge international network.

• Pricing: Flexible. You choose a publisher and pay based on their rates, with options starting around $20-30.
• Database: A massive network of over 90,000 websites across 30-plus languages.
• Placement speed: Streamlined; publication typically takes 2-5 days after the website is chosen.
• Control and transparency: Extremely high control through dozens of advanced filters (theme, portal type, multiple authority metrics, traffic). You approve the specific site.
• Best for: Detail-oriented users and content marketers who want maximum filter control to place guest posts and sponsored articles on very specific types of websites worldwide.

5. Fatjoe

Fatjoe is a hands-off, service-driven platform popular with marketing agencies. You submit an order, and their team handles the entire outreach and placement process. It's built for reliability and scale, with full white-label options.

• Pricing: Clear, fixed prices. A standard guest post starts around $199.
• Database: A network of "real blogs" secured through manual outreach, covering general topics like Business, Health, and Tech.
• Placement speed: Reliable turnaround, typically within a few weeks for guest post orders.
• Control and transparency: You set the topic and target URL; they manage the rest. They offer a standout "lifetime link guarantee," replacing any links that go down.
• Best for: Marketing agencies and solo workers. These people need to get link building done by someone else they can count on. They then show that work to their clients as if they did it themselves.

Link Building Platform FAQ

People often ask these key questions about the platforms. Here are simple answers to them.

What is a link building marketplace platform, and how does it work?

It's a website that sells spaces for links on other websites. You look through a list, use filters to narrow it down, pick a spot, pay the price shown, and the platform's people email the site owner to put your link up. It makes a complicated email task feel like online shopping.

How is a backlink selling platform different from a traditional link building agency?

With a platform, you do the picking and the price is usually set. Things move faster. An agency does everything for you. They plan, find sites, talk to owners, and send you reports. That costs more money and takes more time.

What are the top platforms for building backlinks at scale?

INSERT.LINK and Fatjoe are two good ones for doing a lot. INSERT.LINK has a massive list and is fast. Fatjoe sells ready-made packages and lets agencies use their own brand. Both let you order many links without a big hassle.

What should be considered when choosing the best link building platform?

Think about three points. First, does it have websites about your topic? Second, does it show you useful info about those sites before you buy? Third, will they fix your link if it disappears? Pick based on how fast you need it, what you can spend, and how much you want to be involved.

Are platforms that sell backlinks safe for SEO in 2026?

It depends on the platform. The good ones check the websites they list. They stay away from low-quality link farms. They try to put your link in normal-looking articles. The problem isn't buying a link. The problem is buying a link from a bad website that has nothing to do with your topic.

Final Words

Every platform here does something different. INSERT.LINK is for people who like to choose everything themselves from a giant list. Linkhouse fits brands that want to partner with good content. Bazoom is for mixing your own work with their help. 

WhitePress gives super detailed control, especially for sites in other countries. Fatjoe is the dependable choice you can order from and not worry about. Don't look for the one "best" service. Look for the one that's best for the way you like to get things done.