Lucra, the leading social competition infrastructure provider, today announced a partnership with PikMe, the innovative gaming platform that allows content creators to turn content into contests. Lucra's white-label mobile SDK, PikMe will enable real-money, peer-to-peer competitions where creators can challenge each other directly on who has the best photo, meme, or artwork, transforming content creation into a rewarding competitive experience.
This collaboration marks Lucra's expansion into the creator economy, bringing social competition to one of the fastest-growing segments of digital media. By integrating Lucra's proven gamification infrastructure with PikMe's unique photo-challenge platform, creators gain a new way to monetize their visual content while building community and engagement around their work.
PikMe's innovative concept initially allows photographers to challenge each other in head-to-head photo competitions across categories like lifestyle, fashion, travel, and food. With Lucra's technology seamlessly embedded, these creative battles can now include real cash stakes, exclusive rewards, and structured tournament formats that reward both participation and skill.
"PikMe has identified something powerful in the creator economy—the natural competitive spirit that drives great content," said Dylan Robbins, CEO of Lucra. "By adding our real-money competition infrastructure, we're helping creators turn their passion for visual storytelling into meaningful rewards while building authentic community around their work. This partnership shows how competition can elevate and monetize creative expression in entirely new ways."
The integration will feature Lucra's full suite of competition products, including peer-to-peer challenges, group competitions, client-hosted tournaments, and convert-to-credit functionality. Creators can compete in one-on-one photo battles, join larger community tournaments, or create their own competitions with custom stakes and rewards. Winners can cash out their earnings or convert them to credits for platform features and promotional opportunities.
"Lucra is the perfect partner for us because they understand that competition drives engagement, and engagement drives value for creators," said Isaac Laifer, founder of PikMe. "Their technology gives our users the flexibility to compete fairly and monetize efficiently, while ensuring everything is secure, compliant, and rewarding. Together, we're building a home where creators can finally get paid purely for what they do best—creating amazing visual content."
For PikMe's growing creator community, the partnership delivers new monetization opportunities that go beyond traditional sponsored content and creator funds. The platform's competitive structure naturally encourages participation, skill development, and community building while providing creators with direct, immediate compensation for their work.
Key features of the integration include:
- Real-money peer-to-peer photo challenges with customizable stakes
- Group competitions and community tournaments across creative categories
- Convert-to-credit functionality for platform feature access and promotional tools
- Full risk management and compliance infrastructure
- Structured tournaments with unbiased community voting
The partnership officially launches later this year, with expanded competition formats and creator-focused features rolling out throughout 2026.
About Lucra
Lucra is defining modern loyalty through competitive gameplay, offering hospitality, entertainment, and consumer brands the ability to integrate social competition into their digital platforms; clients like Five Iron Golf, Puttshack, Backyard Sports, Dave & Buster’s, TouchTunes, and more trust Lucra’s white-label technology to power tournaments and challenges, build loyalty, and drive new revenue. Learn more at www.lucrasports.com.
About PikMe
PikMe is the gaming platform where content creators turn posts into profits through competition. By combining creative expression with social gameplay, PikMe provides creators with predictable monetization based on craft and skill—not algorithms and follower counts. Learn more at www.playpikme.com.
Media Contact
Michael Madding
michael@lucrasports.com
