Lucra, the leading social competition platform, today announced a partnership with the Pro Billiards Tour (PBT), the premier U.S. based professional billiards organization, to introduce real-money tournaments and competitions to pool players across the United States. Through Lucra's white-label Web SDK, PBT will power competitive gameplay experiences that bridge physical billiards venues and home game rooms with digital engagement, creating new opportunities for players to compete for cash prizes and exclusive rewards.
The collaboration represents Lucra's expansion into billiards—one of the last major recreational sports untouched by the social gaming revolution. By integrating Lucra's peer-to-peer competition infrastructure with PBT's digital gaming platform and extensive network of physical venues, the partnership will transform pool games into meaningful head-to-head matchups that connect players nationwide. Starting with direct player-versus-player challenges, the platform will create a scalable, monetizable competition ecosystem built on the foundation of billiards' natural one-on-one challenge matches and traditional large tournament formats.
PBT brings significant assets to the partnership, including a comprehensive digital gaming platform, professional billiards pedigree, a national club and league system, live content studio capabilities, and access to both venue-based and home players. Together with Lucra's proven gamification technology, this infrastructure will enable a new category of competitive billiards experiences.
"Pool is one of America's most beloved recreational sports and a mainstay in social life everywhere, but it's been largely overlooked by the digital competition revolution," said Dylan Robbins, CEO of Lucra. "PBT has built the perfect foundation to change that—combining professional credibility with grassroots access to players everywhere. By adding Lucra's tournament and real-money competition infrastructure, we're creating something that can turn every round of pool into a meaningful, rewarding experience."
The integration will feature Lucra's full suite of competition products for live, in-room, and at-home competitions, including client-hosted tournaments, user-generated competitions, and both real-money and free-to-play formats. This multi-channel approach ensures that whether players are competing at their local billiards hall or practicing at home, they can participate in meaningful tournaments with tangible rewards. Players will also have access to Lucra's "convert to credit" functionality, allowing winners to apply their earnings directly toward venue play, equipment, or other billiards-related purchases.
"Lucra's technology perfectly aligns with our vision to elevate billiards from casual recreation to engaged, competitive community play," said Don Mackey, founder and executive producer of Pro Billiards Tour. "Their proven infrastructure for handling payments, compliance, and user engagement allows us to focus on what we do best—delivering authentic billiards experiences that honor the sport's traditions while embracing its digital future."
For PBT, the partnership unlocks new revenue streams and deeper player engagement across their existing network. For Lucra, it represents continued expansion into recreational sports categories, following successful integrations in golf, fitness, arcade gaming, and family entertainment.
The partnership will launch in Q1 2026, with initial rollout planned across PBT's existing venue network before expanding to at-home and mobile experiences.
About Lucra
Lucra is the leading provider of social competition services, offering hospitality, entertainment, and media brands the ability to natively integrate competitive gameplay into their digital platforms. Clients like Five Iron Golf, Puttshack, Backyard Sports, Dave & Buster’s, TouchTunes, and more use Lucra’s white-label technology to power tournaments and challenges, build loyalty, and drive new revenue. Learn more at www.lucrasports.com.
About Pro Billiards Tour (PBT)
Pro Billiards Tour is the premier professional billiards organization dedicated to elevating the sport through innovative competition formats and comprehensive player development. With a network of 2,000 physical and digital kits, PBT operates a national club league system that connects venue-based and home players across the United States. The organization combines professional tournament pedigree with grassroots accessibility, featuring a digital gaming platform, live content studio, and extensive venue partnerships that bring competitive billiards to players at every skill level. PBT's mission is to honor billiards' rich traditions while embracing modern technology to create engaging, rewarding experiences for the next generation of players. Learn more at probilliardstour.com.
Media Contact
Michael Madding
michael@lucrasports.com
