Lucra, the leading social competition platform, and ePutt, the laser-equipped smart putting console, today announced a partnership that enables real-money peer-to-peer matches and tournaments through ePutt's connected hardware. Launching in the United States in summer 2026, the integration combines ePutt's precision tracking and AR-powered gameplay with Lucra's white-label competition engine, bringing competitive putting with cash stakes into living rooms across America.
Home putting practice has always existed, but it's remained a solo activity disconnected from real competition. ePutt's laser-equipped console tracks every putt with precision, while AR overlays create immersive gameplay and blockchain records achievements permanently. Lucra's integration adds the missing piece: real-money competition. Players can now challenge friends or join tournaments for cash prizes, transforming routine practice into competitive entertainment with tangible stakes.
"ePutt built a putting console that crosses gaming, golf, and commerce ecosystems — but competition is what makes practice meaningful," said Dylan Robbins, CEO of Lucra. "We're adding the infrastructure that turns every session into a real contest. When you're putting at midnight against someone across the country, you're competing for actual money with automatic scoring and instant settlement. That's a fundamentally different experience than solo practice equipment."
The integration delivers head-to-head matches with customizable cash stakes, public tournaments with bracketed elimination and prize pools, and seasonal leaderboards where performance earns blockchain-backed trophies. All scoring happens automatically through ePutt's laser tracking, with Lucra managing identity verification, geolocation compliance, payment processing, and instant settlement.
"We want to democratize golf's most critical skill while unlocking new income opportunities for everyone involved — players, coaches, content creators," said ePutt CEO Sonny Rasic. "Lucra's infrastructure lets us deliver on that vision at scale. The combination of precision hardware, AR visualization, and real-money competition creates a home experience that rivals the engagement and stakes of being on-course."
Beyond casual challenges, ePutt's platform enables sponsored tournaments where brands reach engaged golf audiences at the point of play, coaching programs where pros run paid competitive clinics remotely, and league formats where communities maintain ongoing seasons. Winners cash out immediately or convert earnings to credits for ePutt accessories and future competitions.
For Lucra, the partnership demonstrates how its technology powers next-generation sports experiences beyond venue-based entertainment. Following adjacent integrations with golf simulators, at-home training products, and AI-powered platforms, the ePutt collaboration pushes into territory where blockchain, AR, and real-money gaming intersect with consumer sports hardware.
The summer 2026 U.S. launch positions both companies at the forefront of home golf innovation as demographics increasingly expect experiences that blend physical skill, gaming mechanics, and tangible rewards. While ePutt's technology originates in Australia, the Lucra integration will initially focus exclusively on the U.S. market, targeting America's massive golf enthusiast community.
About Lucra
At Lucra, we use competitive play to build brand loyalty. Our white-label platform allows clients to host competitions, create personalized challenges, and provide users’ rewards. Doing so helps to drive visitation, increase engagement, and add more revenue per customer. We handle all payments, compliance, and risk management, allowing clients to quickly implement our solution into their existing app or website. Lucra powers gamification for top entertainment, hospitality, and consumer brands, including Dave & Buster's, Five Iron Golf, Puttshack, TouchTunes, Hollywood.com, and more. For more information, visit www.lucrasports.com.
About ePutt
ePutt is a smart putting console and connected platform that brings competitive golf home through laser-guided precision tracking, AR overlays, and blockchain-backed achievements. Designed to democratize golf's most critical skill, ePutt crosses gaming, golf, and e-commerce ecosystems, enabling players to practice, compete, and earn from anywhere. The cloud-connected platform supports peer-to-peer challenges, tournaments, coaching programs, and sponsored competitions, transforming solo practice into social entertainment with real stakes. Based in Melbourne, Australia, and actively expanding globally, ePutt is redefining home golf for a hybrid sports era. Learn more at eputt.com.au.
Media Contact
Michael Madding
Chief Operating Officer, Lucra
michael@lucrasports.com
