Holostenko & Partners, a leading Ukrainian digital marketing agency, has announced the launch of its new global crisis-response framework for Google Ads campaigns, specifically designed to help businesses maintain profitability during times of economic disruption and market instability.
The strategy is based on insights developed over more than 15 years of work across Ukraine, Germany, the United Kingdom, the USA, and other countries. With over 500 successful projects and recognition as a Google Premier Partner (top 3%), the company has a proven track record in handling performance marketing in complex and unstable conditions.
The company's specialization is Google Ads contextual advertising, SEO, targeting with deep analytics and detailed set up tags. Deeply working with promotion and PPC for online store + Google Shopping, concert advertising, services ads.
"During crises — war, devaluation, or recession — most businesses either freeze their ad budgets or rely too heavily on automation. But this often leads to rising costs and lost momentum," explains Yevgen Kholostenko, founder of Holostenko & Partners. "We’ve developed a manual control approach that focuses on analytics, market behavior, and human oversight, which outperforms automation in volatile environments."
Key components of the crisis strategy include:
- Manual monitoring of campaigns and performance KPIs instead of overreliance on smart bidding;
- Deep auction analysis to understand ad competition and pricing anomalies;
- Campaign budget modeling based on conversion value and ROI;
- Use of alternative communication channels such as cold outreach, email, and social media;
- Adjusted targeting and audience testing during market contractions;
- Maintaining advertising momentum to avoid post-crisis growth loss.
The strategy emphasizes that pausing ad campaigns during a crisis can irreversibly damage growth potential, making it harder for businesses to recover market share afterward.
Holostenko & Partners applies these principles not only in Ukraine — where businesses face unique challenges due to war and economic instability — but also globally in developed markets where economic slowdowns affect performance-driven campaigns.
“We believe digital advertising must remain adaptive, data-driven, and guided by experienced marketers — especially in turbulent times,” adds Kholostenko.
