Buying backlinks means paying to have a link placed on someone else’s website. You exchange money for the potential SEO benefit. This is a common business practice intended to accelerate a site’s visibility in search results.
A lot of people are doing it. Recent research from the SEO community shows this clearly. In a survey of over 500 specialists conducted by Editorial.Link, a staggering 91.9% believe their direct competitors are buying links. This belief is common across freelancers, in-house teams, and agency staff.
If so many professionals think the other side is doing it, your choice of supplier becomes critical. You need a provider that is reliable and fits your workflow. We looked at the current options to identify key players for buying backlinks in 2026.
You might want to consider these providers:
- INSERT.LINK operates as a self-service marketplace for link insertions and guest posts.
- Editorial.Link offers a fully managed, performance-based link building service.
- Siege Media focuses on content-led organic growth and digital PR.
- Fatjoe provides scalable, white-label link building services.
- Page One Power specializes in custom manual outreach and strategic campaigns.
1. INSERT.LINK
INSERT.LINK is a link building marketplace. It connects you directly with a large inventory of websites where you can buy backlinks. The platform specializes in two main services: link insertions into existing content and traditional guest posting.
It uses a natural language search to help you find relevant pages across over 45,000 vetted websites. You can filter results by metrics like domain rating (DR), traffic, country, and language. The process is straightforward. You enter a topic, browse the list of matching pages, and place an order for your link. This setup gives you direct control over where your links will appear.
INSERT.LINK works with upfront account credits. You add funds, then spend them. A basic link insertion might cost you $30–$40. For a link on a powerful, busy website, you could pay $400–$500. If you want a full guest article or press release, expect to spend at least $70. Top-tier spots on the most sought-after sites reach about $1,500.
It's best for SEO pros, smaller companies, or agencies — those who want to pick and buy links themselves, quickly. They cover common fields like tech, online stores, finance, law, and health.
2. Editorial.Link
Editorial.Link is a managed link building service. Its model is built on a pay-for-performance basis. You only pay for the backlinks that are successfully secured and published. This removes the financial risk of paying for outreach that might not work.
A key feature of their service is client pre-approval. Their team researches and proposes specific target websites. You must review and approve each one before any outreach begins. This gives you complete oversight. They report that the average DR of sites they place links on is 67.
Editorial.Link handles tasks like securing standard backlinks, running digital PR, getting you into list articles, and creating content designed to attract links. They work to make you visible in regular Google searches and in newer AI search results. You'll get a custom quote. A common starting point is five solid editorial links for approximately $1,750.
It's best for technology firms, law practices, finance, insurance, property, online retail, and software companies — serious brands in tough industries who would rather write a check than do the work themselves and want guaranteed, high-end placements.
3. Siege Media
Siege Media takes a different route. It is a content marketing agency that uses high-value content assets to earn links organically. With Siege Media, you're not shopping for individual links. You're paying them to create remarkable content like original research, detailed studies, and custom graphics that journalists and bloggers naturally want to reference and link to.
They create data-driven reports, studies, and custom visuals designed to attract media coverage and links from reputable outlets. This "content-as-a-link-building engine" approach aims for consistency. Successful campaigns can generate hundreds of links per month for clients.
This is no quick fix. They tell clients not to expect the first links until month four. Momentum really builds around month six. Running this kind of creative engine costs a lot. They use monthly retainers, and the going rate for these is steep. You'll typically see numbers from $10,000 to over $30,000 each month. That puts them in the luxury tier of this market.
It's best for software, financial tech, and major online stores — companies with serious cash to spend. They're looking to grow steadily through exceptional content and media relations, not just buy a bunch of links.
4. Fatjoe
Fatjoe offers a scalable, hands-off link building service popular with marketing agencies. They handle the entire process, from finding relevant sites to securing the placement, and their services are fully white-label. This means your clients only see your brand.
Their flagship service is Blogger Outreach. You provide the topic and target URL, and their team conducts manual outreach to place a guest post or niche edit. They emphasize working with "real blogs" and offer a lifetime guarantee on the links they build. This guarantee means they will replace a link if it is removed.
Fatjoe has fixed prices. One guest post placement generally starts at $199. You can also buy monthly plans or bundles that come with content writing. Knowing the exact cost upfront helps agencies plan their spending for different clients.
It's best for marketing agencies and freelancers — people who need someone else to build the links reliably. They then put their own brand on the work and deliver it to their clients. Simple packages with clear promises make that process smooth.
5. Page One Power
Page One Power doesn't want to be just another supplier. They talk about being a strategic partner. Their team, based entirely in the U.S., does everything by hand. They concentrate on forming real connections with website owners. Their motto sums it up: they "build links, not buy them," following Google's rules carefully.
Their service is highly customized. They begin with an SEO blueprint that addresses technical issues and content strategy alongside link building. Each client gets a dedicated account manager and an SEO engineer. The process involves creative strategies like digital PR, linkable asset creation, and custom content development to earn authoritative links.
All that personalized attention costs more. A standard price you'll hear for a single backlink is about $600. This rate covers any link type, whether it's placed in an existing article or on a resource page.
It's best for bigger, stable companies in fields with fierce competition — clients who need a full-scale SEO ally for the long run, not a service that just sells them a few links.
The 5 Best Providers for Buying Links Compared
This list summarizes the key details of each provider to help you compare them at a glance.
INSERT.LINK
- Best for: Self-service speed and direct control
- Industry focus: IT, SaaS, e-commerce, finance, legal and health
- Outstanding features: Vast marketplace with more than 45,000 sites, NLP-powered search and transparent page metrics available before purchase
- Indicative pricing: Credit-based model; approximately $30 to $500 or more per link
Editorial.Link
- Best for: Managed, performance-based service
- Industry focus: Tech, SaaS, legal, finance and e-commerce
- Outstanding features: Pay only for live links, client pre-approval for all targets and average placements with a domain rating of 67
- Indicative pricing: $1,750 for five links
Siege Media
- Best for: Content-led organic growth and brand building
- Industry focus: SaaS, fintech and e-commerce
- Outstanding features: Creates high-value assets that earn passive links and focuses on building a sustainable “link engine”
- Indicative pricing: Custom monthly packages under a retainer model
Fatjoe
- Best for: Agency white-label services and scalability
- Industry focus: Generalist, including business, health and tech
- Outstanding features: Fully white-label services, lifetime link guarantee and straightforward packaged offerings
- Indicative pricing: From about $199 per link
Page One Power
- Best for: Custom strategy and manual outreach
- Industry focus: Competitive niches across sectors
- Outstanding features: 100% manual outreach, strategic SEO partnership and dedicated account management
- Indicative pricing: Custom premium pricing, with common per-link rates around $600; pricing sheet available on request
Now that you have an overview of the main players, some practical questions usually come up about the process of buying backlinks itself.
Frequently Asked Questions (FAQs)
What are the most popular platforms for buying backlinks?
The providers discussed in this article are among the most popular and established options. Platforms like INSERT.LINK and services like Fatjoe are frequently cited for their specific models. For a broader industry view, trusted publications like Search Engine Land and Search Engine Journal publish regular roundups and guides on available services.
Where can I find reliable sources to buy high-quality backlinks?
Good starting points are established industry publications. They often put together reviewed lists. Look for articles with titles like "8 link building services to consider for higher rankings in 2025" on Search Engine Land, or "How To Choose Link Building Services For 2026" on Search Engine Journal.
Don't stop there. Take any service name from those lists and check it on Clutch or G2. These sites collect user reviews. See what past clients really say about their experience.
Are paid backlinks effective for SEO and AI Search rankings?
Links still matter for Google. For AI search results, the connection works a bit differently. Those systems often pull information from sources they deem trustworthy. A link from a respected site in your field can signal that your brand is one of those credible sources. This might make an AI tool more likely to reference your content.
How much do quality paid links for SEO usually cost?
You can find simple guest posts for less than $100. A link from a leading industry news site often costs more than $1,000. What you pay directly ties to the linking site's reputation, how many people visit it, and how closely it matches your topic.
What are the best places to buy backlinks safely?
"Safe" here comes down to a few things. Work with providers who follow accepted SEO practices. They should show you the exact website where your link will go before you pay. They must steer clear of shady private blog networks. Also, check that they have plenty of positive feedback on independent review sites like Clutch. The providers we've listed here follow these principles.
Should I buy backlinks directly or use a platform or service?
It depends on your resources and preferences. A direct marketplace like INSERT.LINK gives you control and speed. A managed service like Editorial.Link or Page One Power handles the complex work of outreach and negotiation for you. An agency-focused option like Fatjoe offers scalability for client work. Your choice balances control, time, and budget.
Conclusion
Your decision on where to buy backlinks comes down to how you prefer to work and what you need to achieve. Need to pick pages yourself and move fast? A self-serve marketplace makes sense.
Maybe you want to outsource everything and pay only for links that go live. A managed, performance-based agency suits that. If you need consistent, scalable work for your own clients, find a service with fixed-price packages and white-label reports.
All these models exist for a reason. Pick the provider whose way of working matches how you operate. Their output quality should meet your needs, and the cost should make sense for what you're trying to achieve.
About Editorial.Link
Editorial.Link is a link building and digital PR services focused on earning brand citations to drive organic rankings, revenue, and visibility in AI overviews and LLMs. Based in St. Petersburg, Florida, we serve enterprise and medium-sized businesses across the United States. We secure earned coverage on reputable sites that bring lasting visibility and organic value. Every placement is backed by relevance, authenticity, and data-driven execution. Recognized as one of the top link-building and digital PR services in the United States, we help brands strengthen visibility through earned media and genuine online relationships. For more information, visit editorial.link.
Media Contact
Dmytro Sokhach
CEO, Editorial.Link
info@editorial.link
