Vedonlyöntisivut.fi, an independent Finnish sports betting comparison and news site, has published new market projections showing that Finland’s sports betting sector is on track for rapid growth as the country prepares to move from a state monopoly to a licensing system in 2027.
Finland’s online gambling revenue is expected to reach €1.56 billion in 2025, with sports betting contributing about €374 million. Veikkaus’ share of online fixed-odds betting has fallen from roughly 33% in 2022 to 10% in 2024, reflecting how Finnish players have shifted to international EU operators.
Strong Growth Forecast
Vedonlyöntisivut projects that Finland’s online sports betting market could grow by around 10% annually from 2026 to 2030 once licensing begins, driven by new international entrants, product innovation and stronger consumer trust. In the same scenario, Veikkaus’ share could rise from about 9% in 2025–26 to 11% in 2027 and 15% by 2030 if it successfully adapts to open-market competition.
Key Market Shifts
- Veikkaus’ online betting share has dropped from approximately 33% (2022) to 10% (2024).
- Online gambling GGR forecast at €1.56 billion in 2025, with sports betting contributing about €374 million.
- Licensing system launches in 2027; online sports betting projected to grow approximately 10% annually through 2030.
About Vedonlyöntisivut
Vedonlyöntisivut.fi is Finland’s leading independent sports betting comparison platform, offering reviews, bonus comparisons, and expert insight on the evolving Finnish betting market. All featured operators are EU-licensed and independently tested by Finnish bettors.
Media Contact
Vedonlyöntisivut Media Team
info@vlsivut.fi
