Estonia’s regulated iGaming sector is on course for steady growth in 2025 despite tax changes and tightening responsible gambling measures, according to fresh research from Boonuspart, an independent comparison site for licensed casinos in Estonia.
Key Findings from the Boonuspart Report
The Boonuspart study, published this week, estimates that Estonia’s online gambling industry will generate more than €450 million in gross gaming revenue (GGR) in 2025, with online casino games accounting for nearly half of that total. The market is expected to expand at a compound annual growth rate (CAGR) of close to 3% through 2029.
The report also confirms that there are currently 29 licensed online casino operators in Estonia, a mix of local brands such as OlyBet and TonyBet, alongside international operators like Betsafe.
“Estonia’s transparent regulatory framework and the strength of its EMTA license continue to attract both domestic and foreign operators,” said the Boonuspart research team. “Even with an increase in gaming taxes scheduled for 2026, we expect the online casino sector to remain resilient.”
Taxation and Regulation
In January 2024, Estonia increased the tax on remote gambling to 6% of gross revenue, with a further rise to 7% already approved for 2026. Lottery tax has also risen, from 18% to 22%.
Despite these changes, gambling taxes contributed €48.3 million to the state budget in 2023 — up slightly from the previous year. Remote gambling already accounts for the majority of tax receipts, underscoring the importance of online casinos to Estonia’s economy.
“The mix of strong domestic brands and international operators makes Estonia’s market unusually competitive for its size,” said Mikael Peränen, an independent expert on the Nordic and Baltic gambling sector. “That competition pushes innovation — particularly around bonuses — and that’s why growth is likely to remain steady, at least until Finland’s licensing market opens and some operators decide to shift from an Estonian to a Finnish license,” Peränen added.
Changing Consumer Behavior
Boonuspart’s report highlights a steady shift from land-based casinos to online platforms. Around 31% of Estonian adults have gambled online in the past two years, compared to 41% who played offline. Wager-free bonuses, mobile-first design, and gamification features are seen as key drivers of growth.
Responsible gambling remains a priority. More than 19,000 individuals have now registered self-exclusions in Estonia — a 36% increase in the last five years.
Outlook
The Boonuspart study concludes that while higher taxes and compliance costs pose challenges, Estonia’s digital infrastructure and regulatory stability make it one of the most attractive iGaming jurisdictions in Europe.
“Operators who emphasize responsible gaming and product innovation will continue to succeed in Estonia’s competitive landscape,” the report states.
About Boonuspart
Boonuspart is an Estonian comparison portal specializing in online casino bonuses, promotions, and industry insights. With a focus on transparency and responsible play, Boonuspart provides independent reviews of licensed operators and publishes research on market trends in the Baltic region. For more information, visit boonuspart.ee.
Media Contact
Boonuspart Media Team
info@boonuspart.ee
