Adaptaphoria by Global Can Beverage (GCB), the fast-rising brand redefining the THC beverage market, is rolling into summer with unstoppable momentum. The next stop on its high-energy road tour is the Hemp Beverage Expo, taking place from July 9 to 11 at the Omni Atlanta Hotel. This premier executive-level gathering, dedicated exclusively to hemp-infused beverages, is the perfect stage for showcasing Adaptaphoria’s bold and functional lineup.
Catch Adaptaphoria at Booth 613
Following a powerful showing at 101 Distributors’ record-breaking Customer Tradeshow, Adaptaphoria is poised to keep the buzz going strong. At that event, 101 Distributors GA (Stone Mountain, GA) secured a major order that will rapidly expand Adaptaphoria distribution into Georgia, Pennsylvania, Tennessee, South Carolina, North Carolina, Kentucky, Alabama, Florida — a clear testament to the brand’s industry-leading taste, quality, and market demand.
“Everyone was raving about the taste, low calories, and low sugar content. Adaptaphoria is right on target with shifting consumer trends, and we are here to support our customers’ needs,” said Mr. Patel, of 101 Distributors GA.
Expanding Reach Across the Southeast
This partnership brings Adaptaphoria’s signature experience to more shelves and more consumers throughout the Southeast and beyond, reinforcing the brand’s growing influence and traction with both retailers and fans.
Created by a Proven Visionary
Founded by serial entrepreneur Cameron Forni, Adaptaphoria is already outpacing the legendary success of his previous cannabis unicorn, Select, which was acquired by Curaleaf ($CURLF) to create the world’s largest cannabis brand. The all-stock deal, which peaked just north of a billion CAD during the close.
"Adaptaphoria is disruptive; we are bringing new customers into the category and giving non-drinkers a better way to socialize and rejoin the fun!" said Forni.
Forni spent years researching and analyzing the market and formulation with his team to chart a new course in the booming THC beverage market, creating a product that’s sophisticated, health-conscious, and ready for today’s mindful social drinker.
"When I realized we had achieved what we did with Select, I was filled with gratitude. That same feeling returns now with excitement for this partnership. After experiencing the joy, volume, and sheer demand at 101’s Vendor Event, we’re energized for what’s next,” added Forni.
The Social Spark for a New Generation
At the heart of Adaptaphoria is a mission to inspire real connection, spark entrepreneurship, and help end loneliness, one can at a time. Its USDA Farm Bill-compliant, delta-9 THC-infused functional seltzer offers a clean, clear-headed lift without alcohol’s downsides, perfect for anyone cutting back on booze and sugar but still craving a true happy hour vibe.
Adaptaphoria isn’t just a drink — it’s a movement. Each stop on the tour expands the brand’s footprint, from shelf space to community space.
Monthly Gatherings to Grow the Movement
To bring its vision to life, Adaptaphoria will be hosting monthly gatherings in each launch city — curated experiences designed to unite top entrepreneurs, creators, and athletes for evenings of connection, collaboration, and inspiration. Expect stories, laughter, and momentum-building moments.
We begin this journey in Miami, Florida, with the founders of none other than Maison Mura, a name synonymous with refinement, elegance, and exceptional taste. With a reputation for stocking only the most luxurious brands and impeccable products, Maison Mura embodies the very essence of excellence. Known as the “house of good moments” and boasting 290+ five-star Google reviews, it is an extraordinary honor to host our inaugural launch party in such a distinguished space.
We’ll be announcing the event date soon. Don’t miss it, follow @maisonmura.wine for exclusive details.
Visit us at Booth 613 at the Hemp Beverage Expo, July 9–11, at the Omni Atlanta Hotel.
Expand your network. Expand your mind. Expand the movement. #TimeToAdapt
