Industry
Real Estate Technology
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Customer Story
Unlisted generates meaningful editorial coverage in Investopedia through a content strategy powered by EZ Newswire
Storytelling to specific stakeholder groups enabled Unlisted to publish press releases with clear outcomes in mind
Results
#4
highest traffic source to Unlisted O&O: Composed entirely through content published on EZ Newswire, Investopedia’s “How to find and buy off-market homes” drove thousands of highly engaged visitors to the Unlisted platform
#1
in search results: Publishing regular business news in Reuters enabled Unlisted to improve its ranking across major search engines for terms including “Unlisted” and "off-market real estate"
3x
increase in credibility signals across paid, owned and earned media: By consistently publishing press releases tailored to different stakeholder groups, Unlisted built a discoverable, public track record of traction—reinforcing trust with prospective investors, media, and strategic partners during early-stage conversations.
Company Size
Startup
Region
United States
Use case
SEO / AEO
“As a new brand operating in a very large market, we needed a partner who could help us build credibility fast—and EZ Newswire delivered. Their platform helped us turn early wins into public proof points, and their guidance made sure each announcement served a clear business goal. The Investopedia feature was a direct result of our press release strategy, proving that thoughtful distribution can drive both visibility and authority.”
— Katie Hill, Founder, Unlisted
Meet Unlisted
Unlisted is an AI-powered real estate platform that helps uncover off-market properties that can’t be found on the public market. Using machine learning, they make the buying and selling process smarter and more efficient—for buyers, sellers, and real estate pros alike.
Challenge
Unlisted, a newly formed real estate technology company, had no established brand name or digital footprint. It did not exist to the outside world, a challenge that could be insurmountable in the highly relationship-driven real estate business. The company needed to make its earliest wins public-facing proof points of its innovative technology and model.
Solution
Unlisted leveraged EZ Newswire to craft announcements to formalize its earliest wins, creating material evidence of their traction. With no established brand, the company relied on EZ Newswire to amplify their content strategy, while substantiating their vision and growth. By taking control of its messaging through consistent and strategic publishing, Unlisted not only improved its discoverability while building its authority in residential real estate. The company’s key announcements included:
- Fundraise Announcement: Financing news established Unlisted brand and improved search rankings for brand name-related queries.
- Valentine’s Day Campaign: The release, "Unlisted Enables Home Buyers to Make the First Move this Valentine’s Day," positioned the company in trending search terms while securing a ranking for 'off-market real estate.'