Industry
Cybersecurity / Martech
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Customer Story
Performance marketing meets brand storytelling: CHEQ transforms PR into a high-leverage growth channel using EZ Newswire
By turning company news into a scalable marketing asset, CHEQ filled its performance channels with brand building announcements and wins
Results
2x
increase in LinkedIn engagement compared to industry benchmarks by reframing company news as GTM content across organic and paid channels.
175,000+
targeted impressions from sponsored newsletter placements in Big Technology and Reuters Technology Roundup—delivering CHEQ’s news to highly engaged decision-makers in enterprise tech.
10,000+
guaranteed views on a branded Big Technology YouTube interview, where CHEQ’s CMO articulated the company’s long-term platform vision and AI positioning post-acquisition.
Company Size
Mid-Market / Growth Stage
Region
Global
Use case
Performance marketing content strategy
“EZ Newswire helped us break out of the narrow confines of PR. We approached our company news like performance marketers—driving awareness, engagement, and SEO lift across multiple channels. This capability enabled us to tap into different budgets making EZ Newswire a no-brainer.”
— Amy Holtzman, Chief Marketing Officer, CHEQ
Meet CHEQ
CHEQ is a go-to-market security platform helping businesses protect their funnels from fake users, bots, fraud, and other non-human traffic. From cybersecurity to marketing ops, CHEQ gives teams the tools they need to keep their data clean, their spend efficient, and their growth real. Trusted by thousands of customers around the world, CHEQ is reshaping how companies think about performance, risk, and ROI.
Challenge
CHEQ approached EZ Newswire with a clear challenge: the company had momentum—significant announcements including the Deduce acquisition, new product developments, and GTM milestones—but none of the news was landing as standalone editorial stories. Despite investing in traditional PR efforts, CHEQ’s earned media strategy was falling flat. Press outreach wasn’t converting into meaningful coverage, and the company lacked a reliable way to ensure its news was reaching the right audiences. With a performance marketing mindset, CHEQ’s CMO recognized the need for a more robust, repeatable news strategy—one that could memorialize key business moments and ensure their discoverability by critical stakeholders, including media, investors, prospective customers, and strategic partners. The company didn’t just want exposure; it needed a consistent publishing strategy that could reinforce credibility, support ongoing GTM efforts, and make CHEQ’s growth story visible to the audiences that mattered most.
Solution
CHEQ leveraged EZ Newswire to transform press releases from static PR assets into dynamic, multi-channel marketing tools. By publishing news through credible environments like Reuters and amplifying through targeted newsletters and YouTube interviews, CHEQ extended the reach and shelf life of its announcements—driving measurable engagement, improving SEO, and delivering value across performance marketing, demand gen, investor relations, and brand awareness campaigns.
- Speed and simplicity: Brands can now publish sponsored content in real time, eliminating onboarding delays and editorial bottlenecks.
- Premium distribution at scale: News is published in brand-safe, high-authority environments like Reuters, giving marketers confidence their stories will be seen and trusted.
- Content marketing with clear ROI: With trackable links, search visibility, and instant access to strategic newsletters, PRNews.io clients can now run performance-driven sponsored content campaigns—with transparency and speed.